Motorsport Marketing

A winning formula

Welcome

to

Where fans become customers!

Why use Motorsport as part of your marketing mix

• To win more fans to buy your products and services

• Because it is measureable?

• To obtain TV exposure?

• To entertain your customers and network them with your prospects?

• To promote your brand to a new audience?

• To gain market share?

Trackside Spectators

Total spectators in 2012

British Touring Car Championship

British GT Championship

British Superbike Championship

371,000

200,000

400,000 9 million TV Viewers

19 million TV Viewers

2 million TV Viewers

Trackside SpectatorsBritish GT Spectators

British Touring Car Championship Spectators

British Superbike Championship Spectators

60% Male 40% Female

Dominated by ABC1 Demographic

Dominated by ABC1 Demographic

90% Male 10% Female

75% Male 25% Female

58% ABC1 Demographic

Media - TV

Media - RadioRace track radio and BBC local

radio stations broadcast

commentary and driver interviews

Media – Facebook and Twitter

Media – Web sites

Media – Press

Examples of Active Brands

in Motorsport

Entertain your clients

Corporate hospitality

Drivers presentation and Q & A with your guests.

Hosted pit visits

Professional hosts

Network existing clients and prospects

Brilliant food and drink

Motivate employees

Reward clients and employees

Guest Track Days

Client rewards

Product launch

Does it work?

Quite simply, yes!

Corporate sponsorship is a key driver to increase brand

visibility and continue to consolidate Santander’s

international positioning. Supporting sports is part of the

Bank’s commitment to society, and identifies it with the

values of teamwork, innovation, and leadership. Thanks to

its corporate sponsorship, Santander is one of the

companies most associated with sports in Europe and Latin

America.

Sponsorship is undoubtedly one of the most effective tools

in marketing. It allows brands to engage with their target

audience in ways that are not available through traditional

advertising.

© 2012 The Inside Line Ltd.

© Santander Bank.

These two quotes are available in the public domain.

Thank you

For more information contact:

Trevor Steggles

+44 1279 833933

+44 7768 060282

e-mail:- trevor@motorsport@work.com

Web: www.motorsport@work.com