Motorola TV -...

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1952 REFERENCE

CATALOG

Motorola TV

•

FOR DEPENDABLE SERVICE

ince the very first prodnn hearing the

'.\lotorola name. e\'er} other Motorola product has

had the highc·t standard ol qua[jty to match or

urpass. From that first \ lotorola auto radio,

a world-wide reputation of superiority has grnwn and kept

growing. Today, millions of people are familiar with

the many product of the 14 great :\lotorola plants, because

they are the owner of one or more examples of the

engineering skill tliat has made l\Iotorola a world leader for !.?;l years.

ELECTRONIC RESEARCH AND DEVELOPMENT IN THESE MODERN ENGINEERING LABORATORIES KEEP -

MOTOROLA TV YEARS AHEAD AND PRODUCE TV THAT IS

ONE OF THE TOP FOUR IN WORLD LEADERSHIP TODAY ...

THIS IS WHY ...

everything looks better on Motorola TV

Birthpla ce of Motorola miracles-the Engineering Division o{ the tremendous main plant of Motorola in Chicago. Illinois, where a full s taH of eng ineering experts create the blueprints of TV progress.

Field Testing Station at Rockford. Ill. where " fringe area " signal reception tests a re made under actual. normal op era ting conditions. This research and tes ting insures superior TV reception.

Field Testing Laboratories al Lakewood, N. J. where hundreds of tests are made each week of Motorola TV reception, operation and its ability to endure rough transportation and handling.

Electronic Laboratories at Phoenix. Ariz. constantly carry on the electronic research and development achievements which make and keep Motorola products far ahead of the field.

and e>..pcri nee avai lable i engine ri ng departmem al

omc o[ th · most famom names in clc tron ics ontributc LO ~ l otorola TV dc\e lopmcnt . such a Dr. hie ing r, ,\ Jr. Ft iha1 l, ~ I r. I·) lcr and ~ I r. Hci ig, hown in conference.

All -weadwr pc1 lorma11cc i~ as~urcd b' tc l\ made in th i' ~ciclll i fi '\tra LO phcrc ch am bcr" which prod ucc the most c>..tremc Lcmpcratmc, almosphcri and humidit) condition~.

~lotoro l a enginc·n'> arc co111i11ualh i111pnni11g \idco .111d audio rc,pomc '" rnn:lul cit < uit and component an.th i.,.

Tmc tigatinp; circuit '>l'miti\ it) for finer ice •ption qualit is another pha e of the contant research LO prndu c finer T .

he king life expectancy of cha . i part is included in this thorough, expert re carch.

QUALITY CONTROL AND PERFORMANCE TESTING -ARE IMPORTANT REASONS WHY

everything looks better on Motorola TV

INDNIDUAL WIRING connenions arc made with sp cial care to a"urc lasting clhc.ienc.y and guaranteed performance. Worker arc highl) killed ... specially trained.

CHASSIS ASSEMBLY i carefully super.' iscd e\cn though each proc.c~s is the indi' idual responsibility of the trained personnel who speciali1c in the \'ariou phase of asscmbl)-

PRODUCTION LINE precision includes constant checking of pre,1ous tcp as further a urancc of O\Cr·all pcrfccuon and ac.curacy This is further qlla lity control for dependability.

END OF LINE TEST i the final production line test that double-ched., connectiom, wiring, pans, tubes and a ' mbly for me hanical perfection of operation and pedo1 mance.

"SHAKE TABLE" TEST check the stability of connection with an extremely rough "ride" on \ ibration more \ iolcnt than in normal u age, mo\ement or tramportalion.

FOCUSING TEST insures sharp, clear reception in Lantly with the prcci ion "target'" tuner. 'omplctc accuracy of the tuner in yn hroni1ing sound and pinurc are a sured.

SPOT CHECKING pulls cl off the final a scmbly line at random and ubmits the chassis to a pecial in pc Lion of power, reception, volume, tuning ... other operational func Lions.

"LNE POWER" TEST u e repeated 130 \Olt power surges lo how up \ho1 t-life pans '><> the) may be replaced with parts that can be depended on for longer performance.

FINAL CHECK-UP by highly killed technicians spot any po sible weakness which may ha\e been undetected in pre\ ious indi,idual ectional tc ting for quality a cmbly.

SIGNAL RECEPTION TEST in ~Iotorola engineering laboratorie tesls the upcrsen itivc power '"pull" for distant "fringe area" signals as well as signal within 60-ntile radius.

these new features ARE MORE REASONS WHY

everythiag looks better

on Motorola TV

EVERY NEW 1952 MOTOROLA TV HAS EXCLUSIVE GLARE GUARD

, I

TR.AD E MARK

Exclusive Glare-Guard Curved Anti-Reflection Screen Eliminates 983 of Glare p to 983 of all relleCLed glare is eliminated

from the urface of the curved Glare-Guard reen! nd only Motorola TV gives you tbi

feature that means greater TV enjoyment be-ause it" easier 011 the eyes! Te ted impartially

by an authoritative jury of d tor , lotorola - with Glare-Guard was found LO be the one TV that could be viewed with greatest comfort and clarity in nom1ally lighted room . The e

te ts were conducted with cientifi light meter a well a through opli ally measured reaction

f viewers' vision. Optica ll y·e ngineered Glareuard i a precision curved anti-reflection creen.

Light refle tions that au e glare are directed downward from thi cur\'ecl urfa e out of range of the viewer · eye . Thi exclusive new feature, built inL Mowrola T , oi\'e~ you finer T L.\RE FRO;\l .\NY\VHERE.

All Motorola TV set.s can be adapted to receive color television in black and white or can be converted to receive color broadcasts under present standards.

BUILT-IN UHF RECEPTION Your 1952 Motorola TV i available with the ornplete ltra High Frcquen ) all- hannel recc:1 1 ion and tuner unit built-into the cha (factm-y installed al extrn cost).

OR, ALL-CHANNEL ADAPTER MAY BE ADDED LATER

Ea ih atta hed• LO vour Motorola I I

V without hanging cha i or ca binet de ign to recei\e ltra High Freq ucncy broadcast .

So sim pie you can do it yourself.

SUPER-POWER ''FRINGE'' PICK-UP harp, bright picture even in di ·

tant or local difficult ignal "fringe area " where picture-fade i notice-able with many other t . Thi mean con tant TV enjoyment.

"GOLDEN VOICE" SOUND In both mu ic and voice, Motorola TV gi e full-range, naturally rich reproduction of ever note and tone in perfect pitch. Finer peakers and acoustic produce thi qualit .

RAZOR-SHARP PICTURES You ee the entire picture in harp detail edge-to-edge on the full -view rectangular screen, ju t a the TV camera " ee" ic. .. without di tortion or chopped-off corners.

FILTERED-CLEAR PICTURES pecial filter circuits m the new Iotorola TV cha i filter out un

de irable spot and flashe that create pi ture di turbancc. The picwre TA · harp, bright and clear!

INSTANT "TARGET" TUNING The mo t reliable tuner avai lable toda~ . .'~nchroniLe~ pi ·1ure and -.ound aut ma1i all}. ma1inglv -.implc control-ju~l tu r n \CL on , ~c:lect a ~1a1ion-1h;.11\ all!

ELECTRO-LOCK PICTURE FOCUS The pi Lure beam i electricall lo ked in focu · over the mire face of the tube, without di tortion or fuzzine anywhere on the creen.

o bulging or caved-in edges.

IMPROVED ANTENNA The new Motorola TV Bilt-inAmenna ha enough power to pull in tation harp and clear in good ignal area , requmng no addi

tional roofLOp in tallation .

IN TV COMBINATIONS ... THESE ADDITIONAL ENTERTAINMENT FEATURES PROVE ALSO THAT

everything sounds better on Motorola

''GOLDEN VOICE'' RADIO long range AM and concert tone FM

Itnpro,ed de,ign \lnico \' d\nami peake1 '• rid1 "(,olden \ 'oice" tone.

rull \Jiiable !One conllol f:ii1hfulh pi<ks up e' e1' shading o[ 1one.

VARIABLE SIZE RECORD SUPPORT

lmpro\ed Aerornne loop amenna increa'~ range and clarity of reception.

:'\'e" 1uncd RF \Lage brings in di,LanL MaLions Lhru I al talion interfcrenc~ .

Radar·L)pe F~! wner locks station in perfect tune, reduces FM talion "drift:'

;'\fo,·e back or C rn·ard to hold cho en i1c record . pccia l clam p holds a ll record firm ly and afc ly.

SMOOTH, NOISE-FREE CHANGER Accommod a te a ny si1c record a nd rclca c support gu ide noi clc sly. La t record repea l umil shut-off.

SPEED CONTROL KNOB I n 1an 1l y a n d accurately CL speed at 7 , 45 or 33V3 r. p .m.

SINGLE TONE ARM. PERMANENT NEEDLE Fea ther-lite a rm g ive fa ulllc reproduction . 0 mium tipped needle will play thou and o f records perfectl y.

2 SPINDLES PLAY ALL RECORDS pindlc for 45 r .p .m. record requires no fill e rs; i

easil y witched wi th 78 a nd 33~ r .p.m. type pindlc.

EFFICIENT, QUIET TURNTABLE moolh, pcr fc t o pera tio n a l a ny cho en record peed.

MANUAL SAFETY REJECTOR o nvenienL knob reject a n y re o rd a t a n y po im of

play before omplclio n ca ily wi th thi implc swi tch .

MECHANICAL "OFF" SWITCH ifl p ick-up am1, move lo r ight a nd turn peed a nd

power 01u rol Lo "off" a last record rep ea l .

new 1952 Motorola TV cabinets

are styled to

match your home MOTOROLA TV IS FAMOUS

FOR ITS DISTINCTIVE STYLING

Traditional design in glowing Mahogan\, as rich!) beautiful a finest Period furni hings.

Charmin Eat I American SL) ling in olonial :\Iaple adds indiddualiL)

to home seuings.

C"la ,ic lines in Limed Oak or ~ ! ahogan) are a handsome emph<his LO toda) 's ::\lodern furnishing,.

the beautiful "Masterpiece Finish" is the work of skilled craftsmen

1 he la,ting high gloss i' the re,ulL of repeated hand -poli,hing done g~nth and precise!) undet comtam. ca1cl"ul .i1pen i ion .

Protec1ion or the final hnll1.i11L fini'h i~ :t.>urecl wi1h a fine hi-1rnu . 1'ax . h:tn<l-poli,hed lO a -.:11i11 -like gli,1enmg r.icl1ame.

most

epen a

say dealers coast to coast HOW tlaey say it ...

vVESTE U_~JO~l\~"·· \ I L,..,,. ,. _ ,,,

, .... 1 PD••llX ME' oRLEAllS LA 9 1116A" 9 RAGUE, CARE GOURHIN-COBB ADVERTISlllG AGENCY•

J? 4

GREATLY lllPROVED OIJR LAST YEAR po.iER

FORllEJI Bl_G FACTOR SERVICE REQlllROlEtHS VERY sn1sFACTMY

VE llANAGER PARTIAL TO 11otoROLA BECAIJSE OF fEIER SERVICE LEAD ltlG BRA !IDS S EJ'IV ICE IS

consumer surveys and service records PROVE

Motorola TV most dependable!

ationwide independent urvey have PROVED again and again that Motorola T is known to b the most dependable TV of all ... with le "time out" of the home for ervice . Dealer , a well a owners, are enthu ia tic about the onsi tently high quality of Motorola TV performance. They agree, it pend more time in plea urable operation in the home!

When you buy Motorola TV you are as-ured of longer, better, more continuous

performan e. Thorough quality control during its production plus rigid perf rmance testing at factory and laboratory make ure that the Mot rola TV you ~elect i the

fine t et you can buy. It will give you year of good entertainment and reliability that has earned la ting fame among over a million owners and dealer .

MOTOROLA MODEL 14T4

Motorola' econom champion ... id al "h 1 pa ·e i limited ... th perfe t "e:\.tra" t. dei ned to blend with an'r home uing. \ Ioclern all wood cabinet in ",\Ia Lerpiece Fini h" :\Iahooan\ 01 Lim cl Oak. accemed "ith crold- 0101 trim. I· \.cl usi\ e anti-reflection 11 inch C.lare-C.uard c1 een and I- lectro-Lock I·o u . Jn tam ·· arget" tuning, 1 ich '·(,old n \ 'oice" ton , nd irnpro\ cl Bilt-in- \ menna. abinet i 15~12 " hi~h.

19" \\'ide and 17 1:; 111 " deep.

Model 14T4-14T4B

14 INCH RECTANGULAR BLACK PICTURE TUBE

ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BILT·IN-ANTENNA

TARGET TUNER

AUTOMATIC GAIN CONTROL

AUTOMATIC BRIGHTNESS CONTROL

SUPER POWER "FRINGE" PICK-UP

" GOLDEN VOICE" SOUND

FURNITURE STYLING

"GOOD NEIGHBOR" SHIELDING

ULTRA HIGH FREQUENCY RECEPTION

SPtcifications SMbitcl 10 Chann W11ho111 1'otiC1.

SUPERIOR MOTOROLA FEATURES M&hogany and Limed Oalt

"Camera View" wbc pre C OL> piuu1 e c. auh ,,., the camera " cc." it .• o cut-off corner 01 inflated picture edge . '

Pitturc beam j., elcctricall) lod.ed at ma. imum clarity O\ er the entire crcen.

Exclu in: .\ lotorola cu1\cd an ti -rellcction occn dirc<L rdlencd light toward the floor- awa\ from the 'iewcr's e~e . .

'Turn it on , .clc(t a '>talion-that's all' o '1mplc a child rnn operate it.

Bril11ant n.:ccption in good \ignal art·a,- ncccb no time con uming adjmt111e1lt. Out,idc <Jlltcnna ca,il) attac heel where de ired.

Picture and ~ound ' \nap-in " wgcthe1 perlcctl: with jut one ~implc control.

o pinure lading. l'iuurc qualit; 1emain., comtant with all clement ~ha1p and vi\ id even when chang ing from trong to weak station .

l o pie.lure II id.er. Light le\ cl locked in place automatically at uniform lnigln ne., [or brighte t, cleare t picture po., iblc at a ll 111ne.,.

Im pre)\ ed "signal to noi e" ra tio pro\ idc photo perfect picture with minimum noi c and " now·· ' \'en in frin ge area operation .

ound \ tcm and c.1bine t acou ticalh balanced for rich . natural reprodu tion of C\ery· note and tone. in perfect pit(h.

elected top grain impollccl wood with pecial 10-'>lep "~ l aMerpiec Fini~h" proce~ equaled onl · in the fine t furniture.

1 ' cw low o cillator radiation hielding r duce. interference with neighbor · . ct., .

£IF unit available built-in if de ired- or aclapte1 ma~ be added later.

Built-In UHF Reception Your new Motorola T i available with the complete ltra High Frequency all channel re eplion and tu ner unit built-into the chas i (factory installed at extra cost) .

. . . OR All -Channel Adapter May Be Added Later

Easi l attached• to our Motorola T \ ' without changi ng ha i or cabinet design LO re eive ltra High Frequency. • o imple you ca11 do it yourself.

A;proittJ Un.itru. rill rs" L.1bor.z1orit1.

r ..... Glare-Guard Anti-Reflection Screen he optical! -curved creen that de-

creas glare anno anc b di re ting room ligh t reflection downward out of ye-range, eliminating up to 9 % of rc flc ted glare.

Filtered Clear Pictures pc ial fi lter circuits in the new fo torola

chas i fi lter ou t flecks, flashes and disturbing po ... keep the pi ture con tantly harp, clear, more enjoyable.

MOTOROLA MODEL 17T5

1f - IZe V in a lowin . :'\Iah 11\. had pla ti cabin t, t led to fit in with m c rnntemporar home furni hing . Bru h d gold- ol r n im add a lu, uriou tou h to thi low- o t ta bl mod I. cead 17 inch pi ture with ex lu i tion reen, lectro-L k u and in tant " arget" tunm . Impro\.ed Bilt-in- nt nna and " olden Voice" tone. 1 V2 " high, 2011 wid , 19:>. 16 " deep.

~lode! 17T5 Iahogany Pia tic

Model 17T5


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BIL !-IN-ANTENNA

TARGET TUNER





DISTINCTIVE STYLING

" GOOD NEIGHBOR" SHIELDING


Sf,ld{u<1t10ns S..bttrt to Ch.ingt Without , '01ic1.

SUPERIOR MOTOROLA FEATURES M ahogany Color Plastic

.. amera \'iew" tube pre en ts pkturc cxaul) a the camera " cc~ it. i o cm ofl cornet or inflaicd piuurc edge .

Picture bc.1111 i., ch:ctric.111) lod.cd at maximum c l.11 it) on:r the c1Hire ,uecn.

l.xdmi\(: :\Iototola cmYed ami-reflcction uecn diretl rclle<tcd light towa1d the llour-a\\a~ from the Yiewer' e cs.

' Jurn it on, l'lcct a talion - that ' all~ So impll' .1 child lan upcr.ttc it.

Brillia11t rccl'ptiun i11 good ignal a rea - 11ecd nu time comuming adjustment. Out ide antenna c,1.,il) att.1c htd "her cle,ircd.

Picture and ound "snap·in " togcthe1 perfcnl) with jmt one simple control.

• o picture !,tdmg. Piourc <1ualit\' remain con tant with all elements 'harp and '1\ id e\cn \\'hen changing from strnng w \\'l'.1k '>tation .

~o pitturc llid..er. Light le\ cl locked in place auwmati(all) at uniform b1 iglunes fo1 bright<.: t, clearc\t pictures po ~iblc at all time>.

Improved ">ignal to noi c" r,Jtio pro\ idc~ photo-peifcct pie.tu re with minimum noi c and ">now" eYtn in fringe a1ca operation .

ound ,, tun and c1binet acomtic-allv balanced for rid1, natural reproduction of C\cry' notc and tone, in perfect pitch.

Cmtom-dc>igncd cabinet ol fine t qualit) molded pla tic with gold color trim.

, cw low o illator radiation shielding reduces interference with ncighb rs' ct>.

l'IH unit a\,1ilable built-in i( de ired - or adaptc1 ma) be added later.

I mproved Antenna The nc\\ \fotorola TV Bilt-in· ntenna has enough power LO pull in talion harp and clear req uiring no additional rooftop in ta llation in good ignal area .

Electro-Lock F ocus

Pi ture beam is elcctricall locked in per· feet focu O\er the entire fa e of the tube . . . razor- harp, edge-to-edge!

Approml U,.d,r11:ri1trl Labor.,torits,

" Golden Voice" Sound Motorola T gives full-ra nge, na turally rich reproduction of e\'ery note and tone in perfe t pitch. Finer peaker and acous· ti produce this q uality.

Glare-Guard Anti·Reflection S cr een The optically-curved T V crcen that de· reas glare annoyance by directing room·

light reflection downward ou t of eye-range, eliminati ng up to 983 of reflected glare .

MOTOROLA MODEL 17T6

Beautifull) fini h d , , ll wood cabin t '' ith mooth modc111 line'I equalh at home in c ontemporan 01

traditional 'letting . Lt. ting '' Masterpiece Fini h" on impm tcd \ Jahogan) 01 golden Limed Oak with sman gold·rnlm panel trim and match mg dial . (,la1 c· (.uard neen an<l big. i 7 inch r < tangu J, l pin me ''1th new Electro-Loe kl oc u . l«t \'. in. tant tuning and imprn\ d " .olden Voin ' tone . .. Bilt-in \ ntcnna. i7 .~ 1 " high, t~(•x" \\id and 1 7 rn" deep.

;\ !odd 1; I 6 :\fahogan) ;\ lodcl 1; r liH I.imcd >aJ..

Model 1 7T6- l 7T6B


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER



SUPER POWER " FRINGE" PICK-UP


FURNITURE STYLING



SUPERIOR MOTOROLA FEATURES M a hogany and Limed Oak

" amera Yicw" tube pie ent picture exanl) a. the camera "ec" it. 'o cut-oil corner or inflated picture: edge .

Picture beam i elcu1icall) locl..cd at ma'\imum claril) O\Cr the emire ueen.

1-.xclu i,·c \Iotorola < uned arni-1eflcction . t rc·en direo reflened light toward the floor-awav f1om the ,·ic:we1 '. eye .

Turn it on, den a talion-that ' all' o impl a d1ild can operate it.

Brilliant reception in good ignal arca~-necd no time con urning adju tmclll. Out ide antenna ca. ii~ au ached where de ired.

Picture and '>Ound "nap in" together perfect) with ju~l one imple ontrol.

• ·o picture fading. Picture qualit} remaim wmtant with all clements harp and vi\ id C\Cn when changing lrnm trong to weal.. talion .

Xo pi au re fli< ker. Light level locked in place automaticall} at uniform brightne for brighte~t. deare t picwrc~ po ib lc at all time.

Impro\ed '\ ignal to noise" ratio pr0\1dc photo per(ect picture with min11num noi c and '\now" e'en in fringe ;1rea operation.

cmnd \ tem and cabinet acou tic.tlh bal.inu·cl 101 rich. natural reproduction of en·n ' note and tone. in perfect piti'h.

elcttcd top grain impott<'d wood with perial 10· tcp ":O.Ia tcrpiccc Finhh" proc.e;, cquakd onh in the linc~t furniture.

, ·c,, lo1r o~cillator 1acliat1on . hielding rcduu·s inte1ferencc with neighbor · ct;,.

HF unit a\·ailable built-i n if de ired - 01 adapter ma) be added later.

Relia ble " Target" Tuner 1 he finest, moH dependable and reliable tuner <l\ailable toda,. 1t 'nchronizes pi · ture and und automaticall at the turn f the ''station sci tor" dial.

Electro-Lock Focus

l'illllr b am is elecu ica lh locked in perfect to us O\Cl the entire fa<e of the tube .. . ra10r-<,ha1 p. cdge·tO·edge!

F iltered Clea r P ictures pedal filter circuits in the new ~fotor la

tha i filter out necks, flashes and disturbing p t . .. keep the pi tu re on tantly sharp, lear.

Ins ta nt Easy Tuning \maLingl simple ontrol-just turn et on ,

'elell a station-that's all! E\en hildren find it ea ) to ume in perfect pictures without complicated dialing.

MOTOROLA MODEL 17K8

El o-antly m d rn line in "\fa terpie e Fini h " irnponed :\Iahoo-an 01 popula1 Limed al... lTnu ual. matching w d latti trim ov 1 the te ture-\\'O\ n grille loth. ompact con le model will add mart good look to an) horn , a well bringing th nj \mentoflife- iz 17in h \ "ith 'Ju i'e la1e

(,ua1d er en and Flectr -Lo k Fo u . In tant tuning. ne" Bilt-in-.\ntenna and \rnnd rful ·· ,olden Voice" tone. abin ti · ~ " high, 2;( wid and 1 7

1 ll" deep .

;\fodel 1;1'. \fahogan \Ioclcl 1;h. B l.imecl a l..

M od el 1 7K8- l 7K8B


ELECTRO-LOCK FOCUS

GLARE.GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER


AUTOMATIC BRJGHTNESS CONTROL

SUPER POWER " FRJNGE" PICK-UP


FURNITURE STYLING



Sp"i/ifatiOllJ SMbtt(/ to Chan gt W11hou1 /\.'otict.

SUPERIOR MOTOROLA FEATURES M a hogany and Limed Oak

" amera View" Lubt prc~cnu. picture e.xactl} a the came1a " ee " il. ' o cul·off corners or inflated picLUrc edge .

Piuurc beam i clctlricall} locked al maximum da1 it} oYer the cmirc uccn.

Exclu i,·e ;\£otorola cuned anti -rcflcnion trccn dirctts rellcttcd light LOwar<l Lhe floor-away from \icwcr' e c .

Turn it on, elect a talion that\ all! o implc a d1ild can operate it.

Brilham reception in good ignal area · need no time c.on uming adju tmcnc. Outside antenna ca ii auathcd ''h ·re dcmcd.

Picwrc and ~und " nap-in'' together pcrfcnly with ju tone implc control.

"'o picture fading. Picture quality remain rnn tant with all clement harp and yivid even when changing from uong LO weak talion .

• 'o piaure flicker. Light Je,cl locked in pla<c automatically al uniform brightnc ~ for brightc t, tlearc L picture po~ ibfc at all time .

lmpro,ed '\ignal to noi e" ratio provide photo·pe1fc t picture with minimum noi c and " now" cv n in hinge area operation.

ouncl · Lem and cabinet acou tirnlh balanced for ridt, natural reproduction of ever} note and tone, in perfen pile h .

. e:lcne<l top grain imported wood with ~pecial 10·,tcp " :'lfa. tnpiecc Fini h" proce equaled only in the fine t furniture.

l ·ew low o cillator radiation hielding reduce intcrfcrC'ncc with neighbor' ct~ .

HF unit <n ailablc built-in if de ircd - 01 adapter ma~ be added later.

S uperpower " Fringe" P ick-U p harp, brigh t pictures even in distant or

local di ffi ult ignal "fringe areas" where piclllre-fadc is noticeable with many other ets. Thi mean constant V enjo}ment.

Improved Antenna Then 11 :\loLOrola T \ ' Bill-in -Antenna ha enou~h powc1 LO pull in station sharp and clear 1cc1uiring no additional rooftop imtallation in good ignal ar a .

Approwl Und1rum11rJ' LilboratoritJ.

Super D ependa-Bilt Chassis Better than ever before becau e of con Lant enginee1ing research to produce the finest chassi po sible. It rugged con truction a ures continuou quali t · performance.

Razor-Sharp Pictures You \CC the emire picture in sharp detail edg -to· dg on the full ·\iC\\ rectangular u ·en , just as the T \ camera .. ,ee " it ...

\\ tlhOll l di-.LOt Lion or (hop peel -off WI nc1 .

1

MOTOROLA MODEL 17K9

R irhh t\ led haH-dorn a bi net with Oriull in pi1 cl dernrati\e hand) and e"otic golden grill doth. In hm nished \lahogam it "ill com pl em m Chin .hippcndal or mot formal furni bing. \\hile it

Lim d Oak 'er ion i p rf <.t in an\ <la ~ic mod rn etting. R ectangula1 17 inch Glare- . ua1 d ueen,

Elcct10-Lock Foc.u- ,md imtant "Tarrr t " t uning. Imprn' cl Bilt-in- \ 1Henna and upc11<>r" ,old n \ 'oic " wne. :l7; " high. 2:n~" wicl and 207 "dc.ep.

M odel 1 7K9- l 7K9B


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BTLT-IN-ANTENNA

TARGET TUNER

AUTO MATIC GAIN CONTROL


SUPER POWER "FRINGE"' PICK-UP

" GOLDEN VOICE'" SOUND

FURNITURE STYLING

" GOOD NEIGHBOR'" SHIELDING


Sp.cifica1i0111 Sub1U1 lo Chang, W11ho11t '011<1.

SUPERIOR MOTOROLA FEATURES Mahogany and Limed Oak

" amera Yiew" tube pre ent picture exact!) a 1he amc.:ra " ees" it. , o cut-ofI orncr or inflated picture edge .

Pitlure beam i elccuic.tll) lod .. ed at m.n.imum cl.nit\ mer the entire crcen.

Exdusi\C :\fotorola rnned anti 1cflenion ucen dirett rcllectcd light toward the I1001-away from viewer's e)C .

Turn It on. elect a station-that" all! o simple a child can operate it.

Brilliant reception in good ignal areas-need\ no time con\uming aclju-.tment. Oubide antenna ca ily auad1cd where de ired.

Picture and ound ·· nap-in' together perfectly with jmt one simple control.

• ·o pi ture fading. Picture quality remain comtant with all element harp and ,.i,id e\en when changinµ; from \llong to weak station.

·o picture flic.ker. Light Jc, el lotked in pla(e automatically at uniform brightne for brightest. cl ·a rc~t picture pmsiblc at all time .

lmpro,ecl "ignal to noi.,c;" 1atio pro\icles photo-perfect pi ture with n11n1mum noi'>C and " now" eyen in fringe a1C·a opera t1on

ouncl \ tem and cabinet acou tirnll\ balanced for rich, natural reproduction of e\e1} · note and tone, in pc:rlc:CL pitd1.

, elected top grain 11nponed wood with pecial 10- tcp ";\fa terpiece Fini h" procc s equaled only in the fine. t futniwrc.

'ew low o dilator radiation hiclding reduce intcrferen e with neighbor · ct .

IIF unit a,·ailable built-in i( desired-or adapter ma} he added later.

Built-In UHF Reception \ our new 1\foLOrola T is available with the complete ltra High Frequency allchannel re eption and tuner unit built-inLO the ha i (factory in tailed at extra cost) .

. . . OR All-Channel Adapter M ay B e Added La ter

Ea ii)' auached• to our loLOrola without hanging ha is or cabinet de-sign LO receive lt ra High }"requen

·o imple you can do it yourself.

.Approwl Umurwritrrl LaboratorttJ.

Electro-Lock Focus

Picture beam is electrically loci.. d in per· (ect (ocus over the entire face o( the tube ... razor- harp, edge-to-edge!

Super Dependa-Bilt Chassis Better than ever before becau e of constant engineering research to produ e the fin L has i po ible. Its rugged onstru tion

a ures continuous quality perf rmance.

MOTOROLA MODEL 17K10

tunning f.arly American l Jin that id al in the di tin ti\ I) dilferem atmo phere of . lonial, Pro\ incial 01, in fa t, any inf nnal traditional tting. (.lowing. hand-rubb d -:\fapl with auth mic, ntiqu -de ign hand I on th nO\ 1 half-cl or!). Li le- iz 17 in h lat - uarcl reen with new F.l ctr -Lock F u and bi rectangula1 pi ture. Jn. tant tunin , Bilt-inAntenna and .. (,olden Voice" ton . abinet 11e:

:n 1 \." high. 23%" wid. 21L~ 6 " deep.

~rode! 1i1'10 , Iaple

Model l 7Kl0


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER




"GOLDEN VOICE" SOUND

FURNITURE STYLING



Sptci/iraliom S11bjtcJ 10 Cha11ge WithDllt 01ice.

SUPERIOR MOTOROLA FEATURES Colonial Maple

"Camera View" tube pre ent picture exactly a the camera " ees" it. To cut-o ff corn er or infla ted picture edges.

Pi ture beam is elc tri ca lly lo ked a t max imum Jarity OYer the entire cree n.

Excl usive i\Io torola curved anti-refl ection screen directs reflected light toward the floor-away from vi ewer' eye .

Turn it on , scle t a ca tion- tha t' a ll ! o simple a hild ca n operate it.

Brillia nt recep ti on in good signal ar a - needs no time consuming adjustment. Outside ant enna easily aw:iched wh re desired .

Picture ;i nd sound "snap-in "' toge1.her perfec1.l y with jut one imple ontrol.

lo picture fadin g. Picture quality remains o n~tant with a ll elements sharp and vivid even when changi ng l'r m , Lrong to weak talion .

o picture fli ker. Light level locked in place auwma tica lly a t uniform bright· n s for brighte t, cl ea re l picture possible a t a ll times.

Improved "signa l to noise" ratio provides photo-perfect picture with minimum no ise and " now" even in frin ge a rea opera tion.

ound ys tem and cabin L acousti a ll y balanced for rich, natural reprodu tion no t and wne. in perfcn pitch .

gra in ma ple wit.h p in the fin e 1. furniture.

ew low oscilla tor radi ati on hielding redu es interference with neighbors' et .

HF unit avail able built-in if desired- or adapter ma be add ed la ter.

I ..... Glare-Guard Anti-Reflection Screen

Th optica ll -curved TV screen that decrea e glare annoyance by directing roomlight reflections downward out of eye- range, e limi nati ng up to g % of reflected glare.

Electro-Lock Focu s

Picture beam is elec trica ll locked in perfec t focus over the entire face of the tube . . . razor-sharp, edge-to-edge!

Apprond Underwriters' Laboratories.

Improved Antenna The new M wrola T Bill-in -Antenna has en ugh power LO pu ll in sta tion ha rp a nd clear req ui ri ng no additional rooftop in ' ta llations in good signal area .

Reliable " Target" Tuner he fine t, most dependable and reliable

tuner avai lable today. I t synchronize picLUre and sound automaticall y at the turn of the " ca tion ele tor" dial.

MOTOROLA MODEL 17Kll

,uswm -Hyled off-the-floo1 (On~olc in lu:-..un -grain · · ~ r asterpiece Finish '' ~ fahogany or stunning Limed

Oak. pccia 11 y de igned with ~mooth classica I Ii ne~ to harmoni1e \\'ith most of today's room setting~ .

mart. gold-color trim and dccor;uor-type grille clotlt.

Life-sit ' 17 inch rectangular pictures " ·ith anti -reflection Clar -Guard ere 11. ln:.tanL tuning" rich " C:oldcn \'oicc" Lon e and impro,·ed Bilt-in -. \ 1Hcnna. Cabinet

:~ i~~" high. 2:P/z" wide and 1( 11 11;" deep.

:\l ode! 1i"-1 1 ;\fahogall\ ;\ I odd 1iK11 B Limed O a k

Model l 7Kl l - l 7Kl IB


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BlLT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



SPteifi<alions SNbjm lo Change Wi1ho111 Noti<1.


" am cra \'icw" tube pre. enc picLUre xactl a th cam ra " c " it. To cut- ff corner or inflat d pi turc clgc .

beam i cl nricall lo k cl at maximum daiit ' r the en tire s reen.

lotor la ur\'ecl anti-r flcction creen dir ns reflect cl l ight t ward the from vi wcr' eye .

tation- that's all! o impl a hild can p rate it.

c.cpti n in g cl ignal area - needs n ubid antenna ca ii aua hed where de ired.

time on uming adj u tm nc.

Pi turc and ound ";,nap-in" t gcthcr pc1 f 11 with j u tone implc con trol.

lo pictur fadi ng. Picture qualit harp and vi\'icl ven when ha nging from

a ll a t unif rm bright

minimum noi c a nd " now" ven in fringe area

\tcm and cabinet a ou ti a ll balan ed f r rich, natural rcpr du tion note and ton . in pcrfcu pitch.

elc tcd t p grain imported wood with I ecial 10- tcp "i\fa tcrpiccc Fini . h" equaled only in the finc;,t furniture.

1 ' cw low osci ll ator radiation hiclcling rcdu e intcrfcrcn c with neighbor ' ct .

HF unit available built-in if d ired- or adapter ma be added later.

Built-In UHF Reception \'ou r new ;\1otor la T is ava ilable with the omplete ltra High Frequenc all hannel re eption and tuner unit buil t-into

the cha i (factory in tailed at extra cos t) .

. . . OR All-Channel Adapter May B e Added Later

Ea ii au ached• to ur torola \ ' "ithout changing ha is r abinet de-ign to re eive ltra H igh requency. ·o i111p!e ) 'Oii can do it · 011~ elf.

Approud Und1rwri1trs' Labora1orits.

Instant Easy Tuning Amatingl • imple control- ju l turn et on,

I t a stati n- that 's alll ven hildren find it asy to tune in perfe t pictur without compli a ted dialing.

Filtered Clear Pictures 1 ia l titer ircuit in the new i\lotorola ha sis lilt rout fie ks, flashes and disturb

ing sp ts ... keep th pi tu re on tanth harp, I ar, m re enjo ab! .

MOTOROLA MODEL 20T2

Ver aLi le styling PL U big reen enjoyment make

thi a Landout l leYision valu in eiLher Limed Oak.

or Mahogany. a Lable model it mixe well with mo. t

p riod furniture ... and wiLh maLching, ea ii · auach d

I g (at no exLra cost) iL becom a mart off-the-fl oor

c n ole perfect with comemporary furnishings. Ciant

20 inch G lare-Guard creen . ·· olden \ 'nice " LOne

and instant " Target '" tuning. 22 %" high (with leg'i :

-12 :yt" high ). 22" wide , 20 ~ 16 " deep .

.\lodl'i 20 r~ .\lahogall\ .\lodcl 20 r~B Limed Oak

Model 20T2-20T2B


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



Sp.cificatiom Subject to Change W i1ho111 Notice.


" amera View" tub pres nt pi ture exaCLly as t.he camera "sees" it. o cut-off orncr or inflated pi ture edge .

Exclusive Iotorola curved anti-reflection reen directs refle ted light toward the floor-away from the viewer' eye .

urn it on, select a station-that' all! o imple a hild an operate it.

Brilliant reception in good ignal areas-n ed no time con urning adju tment. Outsid antenna ea ily atta hcd wh re de ired.

Pi ture and ound "snap-in" together perfectly with just one imple control.

o pi ture fading. Picture quality remains constant with all elements sharp and vivid even when hanging from strong to weak tations.

o picture fli ker. Light level lo keel in place automatically at uniform brightness f r brightest, clcare t pictures possib le at a ll tim s.

Jmpro eel "signal to noi e" rati provid s photo-p erfe t pi LUre with minimum noi ·e and "snow" even in Cringe area operation.

ound stem and cabinet acou tically balanced for rich, natural reproduction of every note and tone, in p erfect pitch.

elc tee! top grain imported wood with pe ial JO· tep "Ma terpiece Finish" pro es equal d only in the fin est furniture.

New low o cillator radiation hielding redu e interference with n eighbors' ct.

HF unit ava ilable built-in if de ired- or adapter may be added later.

Glare-Gua rd Anti-Reflection S creen The optically-curved TV creen that decreases glare annoyance by directing roomlight reOections downward out of eye-range, elim inating up to 9 % of reOected glare.

Motorola TV

Full-Picture Screen 'o curved edge , chopped-off corners or

di torted view because the rectangular tube brings you the enti re picture, just a complete as the TV camera ee it.

/l.ppro•ed Underu•rireri Laboratories.

Ins tant Easy Tuning Amazingly simple ontrol- just turn et on, sele t a station- that's all! Even hildren find it eas to wne in perfect pictures without complicated dialing.

Superpower " Fringe" Pick-Up onstantly sharp, bright pictures- even in

ti tanc or loca l difficult igna l "fringe area " where picwre-fade i noticeable with many other TV et .

MOTOROLA MODEL 20K3

he cla ic lines and d eta il ed d e ign of this bi g-

screen on o le are es1 cia ll y cong-e ni al with formal

p riod furni shing. Th " ~fa te rpiece Fini h" im

po rted Ma hoga n y cabine t will bl end bea utifull y

with mo re mod ern etting , too. R ectang ul a r 20 inch

Gl are-Guard a nti -r Oect ion creen . In stant tuning,

De penda-Bilt cha si a nd impro \'ed Bilt-in-. ntenn a. Ca binet site: .J O%" hi g-h , 267/," wide. 2 114" d p.

;\lodcl 201'. 3 ;\lahoga n y

Model 20K3


GLARE-GUARD

INSTANT TUNING

BIL ! -IN-ANTENNA

TARGET TUNER



SUPER POWER .. FRINGE" PICK-UP


FURNITURE STYLING



pteifiration1 ubJttl 10 ChJng1 lf'itbout Torirt.

SUPERIOR MOTOROLA FEATURES M a h ogan y

" amera \ 'icw" tub ' pr . ent pinure e" actl a the camera " e " i t. orn eL o r inflat d pinure edge _

W L-Off

Exdu.,h e l\fotorola cun cd anLi-1cflecuon crec n direct~ 1eflen ed light toward the fl o r-awav fl m th e \ iewer ' e)

urn it on, clec t a talion- that's all ! ' o .,imp le a child can operate it.

Brilliant reception in good '>ignal area'> ncech no time con uming adju tment. ut ide antenna ('a.,ih atta ched where d '>ired.

Picture and ound '\na p-in" together J c1 f ti with ju t one imple ontrol.

' o picture fading. Pinure qualit r main-, comtant with all c lement sha1p and Yh id \'Cn when drnnging Ir m '>trong to weal station _

'o pictu1 flit ke1. Light le\el locked in place au tomatirn ll a t uniform l>rightnes for brightC'>t, d earest picture po'>'>ihlc at all times.

Impro\'ed •\ignal to noi se" ratio pnnidcs photo-perfect pictur "ith minimum noi'>e and " now" even in [ring a1 ca operation .

ound "'Lem and cabin ·c acou ticalh balanced for rich , na tural 1cprodunion tone. in perfect pitch .

elened top grain imponed wood with pccia l 10- tep " ~ l a s tcrpiece Fini.,h" proequalcd on! in the fine'>t furnitu1

' cw low ill;llor radiation hiclding reduce int rfere nc e with neighb >r ' et _

f-1 F unit a\ .tilablc built-in if de.,ir d 01 adapt r ma\ be added la ter .

Built-In UHF R eception Your new ~1 otorol a T is a ' ai labl with the com plete ltra I Ii h F req uency a ll cha nne l recept ion and rnn cr uni t built -in to 1he chassis (facton• i11stal/ed at extra cost ).

_ _ _ OR All-Channel Adapter M ay Be Added Later

Ea:.ih attached• to 1 ur i\ lotorola T \ ' \\'ithout cha ng ing chassis or abinet design to recci\c ltra I i i h FrequcnC\.

So i111/Jle )'Oii ct111 do it younelf.

Appro<td c:nJtru;rittrs' LahoratoritJ.

Razor-Sharp P ictures You se the ent ire pi t u re in sharp cle1.ii l cdge-10-e lgc n th full -\ ie" rec1ang11 la1 ' re n . j ust as th e T V ca mera .. ,cc, " it. .. without distortion or chopp d-o fl w rnci-.

T ..... Glare-Guard A n t i-R eflection S creen

The opt i a ll ) ·CUned TV s re n 1hat deer ascs glare anllO)<ll1 CC b1 d irecti ng roomlight re fl ccti ns downward ou t o[ e1e- range, e liminating up t g«';, of rcflcc1cd glare.

MOTOROLA MODEL 20K4

Hand omely tyled cabinet wiL11 ustom -d ig n cd

oTille cloth and a ttractiYe drop-ring pull on th rib

bon-gTain half-doors. Harmonious with traditional

t ·p furni shi ngs in .. .\ lasterpiec Fini h " M ahoga n y

or equall y at hom wiLl1 c las ·ical modern ett ings .

• iant 20 inch neen with exclusive Glare-Guard,

instant " larget "' tuning, " Colden Voice" tone and

Hilt-in-Antenna. :~~) " high, 2li ~ " wide. 2:1\/§" deep.

~loclcl 20K I .\l ;1hoga11~

M o d el 20K4


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



Sptri/irations Subjtrt to Changt Without otire.

SUPERIOR MOTOROLA FEATURES M a hoga n y

LI) a the amera " e " it. 1o ut-ofE

Ex lusi1 e :'lfowr la cun cd ant i-renenion cr ee n d irect ren ·ued ligh t t ward the fl oor-awav from th e 1 iewer' e e .

Turn it n, ele t a ta t ion- Lha t' a ll ! o imple a child ca n pera te it.

Brillia nt reception in good igna l area ~-n eel> n t ime on uming adju Lmem . ut ide antenn a ca ii) aw1t h cl where d \i red .

and ouncl " na p-in" togeth r p erfe ti with ju t one imple ntrol.

o pi ture fading. Picture qua lit • remai m con tant with a ll e lemem harp and vii id e\'en wh n ·hang ing lrom Lr ng to wea k tation .

picLUr fli ker . Light lei I lo keel in pla e aut mati a ll a t uniform brightfor brightest, !ca r t pi tures pos ible a t a ll tim s.

Impr01 ed " igna l t noi " ra tio pr vid phot -p noi e , nd "snow" even in frin ge a rea op ra tion .

pi lure with minimum

5tem and ca binet aco uHica ll ba lan ed fo r rich, na tu ra l rcprodu tion note and ton e, in perf t pitt h.

ial 10- Lep .. ra terpi e e Fini h" pro-

lew I w illawr radi a tion hielding redu e int rf ren e with neighbor ' et .

HF un it ava ilab le bu ilt-in if cl , ired-or adap ter may b added I te r.

R eliable " Target" Tuner The fin t , m st dependable and reliabl tuner a1·ailabl toda . n hroni1e pictur and ound automati all at th turn of the "station sci tor" dial.

D ependa-Bilt Chassis Better than ever before b au e of onstant en ineeri ng re ear h to pr du e the finest cha is possible. Its rugged on tru ti n a ures ontinuou qualit p rformance.

ApprouJ Und1rwri1trs' Laboratorit1.

Filte re d Clear P ictures pc ial filter cir uit in the ne1 fotorola ha i filter out ne k , na h and di turb·

ing sp ts ... kee1 the pi tu re on tantl harp, tear.

Instan t Easy Tunin g mazing! simple control- just turn et on,

sclc t a tation-tha t ' all! Even hi ldren find it ea to tune in p rfe t pi tures without compli ated dialing.

MOTOROLA MODEL 17F6

Four-way entertainment in a luxurious cabinet of imported "i\Iasterpie e Fini h" Mahogany. tyl d to harmonite with mod rn furnishing and to blend with traditional ettings a well. Hand omely de-irrnecl hardware. lu trou grill cloth. Life-- i1e 17

inch lare - uard V r en ... ~Iulti - Play phon ograph for all ize 7 , 45 and 33Ya r.p.m. record ... •· olden Voice" M and FM radio ... re rd to rage pa e. 36V2" high , 36~" wid , 20V2" deep.

Model 17 F6 lahoga ny

Model 17F6


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA





AM/ FM RADIO CHASSIS

"MULTI-PLAY" CHANGER PLAYS ALL RECORD SPEEDS

FURNITURE STYLED CABINET


Spuifiruliom S,,bjw 10 Change 11/ irhout Noriu.

SUPERIOR MOTOROLA FEATURES Mahogany

"Camera View" cube pre ent pi ture exactly a - the camera "sees" it. o cut-off corners or inflaced picture edges.

Exclu ive l'vfot0rola curved anti-rcnection er en direct re/le ted light toward the noor-away from the viewer's eyes.

Turn it on, select a tation- that' all! o imple a child an operate it.

Brilliant re epcion in good ignal area - needs no time con uming adjustment. Outside antenna easily attached where de ired.

No picture fading. Picture qualit remains con cant with all elem nts sharp and vivid even when hanging from trong to weak station .

at :rniform bright-

LO noise" ratio provide photo-perfect picture with minimum v n in fringe area operation .

'ouncl sy tern and cabinet ncousti all balanced for rich, natural reproduction o[ every note and tone, in per[ ct pitch.

Famed J\Iot0rola "Golden Voice" ound system with full power tran former operated cha sis ... continuou 1 1 variabl ton e ontrol incorporating bas boot.

3- peed ch:rnger automaticall play all si1e o[ 78 r.p .m., 45 r.p.m., and 33Vs r .p.m. record with whisper-fr e precision . ingle t ne arm. lo needle changing.

ele ted top grain imported wood with spe ial 10- tep •· Iasterpiece Finish '' proce s equaled only in the fine t furniture .

All-Channel UHF Adapter may be added, i[ cl sired; imply and easily attached.

Multi-Play 3 -Speed Phono Automatica ll y l lay and changes all ize 78, 45 and 33 \13 r.1 .m. records with si ng! feather-light tone arm. Instant speed ele · Lion, si mple record size ada 1 ter.

Razor-Sharp P ictures You see the 1Hire pictu re in sharp cl ta il eclge-Lo-edg on th e full -view rectangul ar s reen, just as the T ca mera " ee " it ... without distortion or hopped-off corners.

Approt'td UndtrwrillrJ' Laboratories.

Improved Antenna he new Motorola T V Bile-in -Anten na has

enough power to p ull in tation sharp and clear r quiring no add itional rooftop in talla tion in go ct ignal areas.

The " Golden Voice" o f R a d io w und ist rted power output a sure

ri h, ex iting sym1 honi FM: tone ... and the fin e t, mo t fai thfull reprodu ced Jongrang 1 radio reception.

MOTOROLA MODEL 17F9

\ oriel o f enten a inm nt in a cra fL ma11 des igned ca binet o f gorgeou " Ma terpi ece Fini h" .\fabogan y . . \ rich ompanion-pi ce fo r Lraditi ona l furni -hin g ·. equall y ·ompatible with toda · modern furni1 ure t ling. Life ize 17 inch Gl are-Guard ren angul ar

TV reen with instant " arge t" tuning .. . " Go lden Vo ice" Al\1 1F.M radi o . . . Multi-Play 3- p eel a ll -site record hanger and ampl e torage pace fo r records. 37y,j" hig h . 36" wid and 20~" cl ep.

lode) 17F9 fa hogan)

Model 17F9


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA






" MULTI-PLAY" CHANGER PLAYS ALL RECORD SPEEDS



Specifica1io11s 11bju110 Changt Wi1ho111 01ict.


" Camera View" tube present picture exactl y as the amera " e s" it. o cut-off corn ers or infl a ted p icture edge .

Excl u ive i\Iotorola urved ami-r fl floo r-away from the vi ewer 's eye .

urn it on, ele t a tarion- tha t' all ! o imple a hild ca n operate it.

Brillia n t reception .in good signal areas-needs n time onsuming adjustment. Out ide am enna ea il y attached where de ired .

lo pi cture fadin g. Picture qua lity remains constant with all elements harp and vi id even when changing from trong to weak sta tion .

1 o pi ture fli cker. Light level locked in place auwmati cally a t uniform brightnes for br ightest, leare t pi ture po si ble a t all times.

Improved " ignal to noise" ratio provide photo-p er( no ise and " now" even in frin ge a rea op ration .

pi ture with minimurn

Sound system and ca bin t acousti all y bala n eel for r ich , n a tural r eprodu ction of every note and tone, in p erfect pitch .

Famed l\lotorola "Golden Voi ce" sound system wi th fu ll AC power tran fo1mer opera ted d rn sis ... continuou l varia bl e t ne control incor porating bas boost.

3-speecl hang r auwmati ca ll y plays a ll si1e o[ 7 r.p .m .. 15 r .p.m., and 33\13 r.p.m. records with whi per-free preo ion . ingle LOn e arm. N o n ed le changing.

e lected top gra in imported wood with special 10 · tep " l\Iasterpiece Finish" pro es equaled onl y in the fin t furniture.

.-\II- hannel HF Ad apter may be add d , if desired ; imply and easil attached .

7" 12" 10"

Multi-Play 3 -Speed Phono Automatica ll play and changes all ize 78, 45 and 33\ls r.p.m. records with single feather-light tone arm. Instant peed election , simple record size adapter.

1Motorola -TV

Full-P icture Screen 10 more curved edges, hopped-off corners

or distorted view be ause the rectangular 1ub brings you the entire picture, ju t as omplete a the V camera " ee" it.

Approud Undtrwri1trs' Laboratorits.

Instant Easy Tuning Amazingly ·imple control- just turn set on , sele t a station- that 's all! Even children find it easy to tune in perfect picture withou t complica ted dialing.

The " Golden Voice" of R ad io New undistorted power output a ure rich, ex iting symphonic FM tone ... and the fin est, most fa ithfull y reprodu ced longra nge M radio reception.

MOTOROLA MODEL 20F2

h <.T) thing- you \\'ant for the finest in home entertain-111c11t . .. in an out tan<ling-ly beautiful " Masterpi cc Fi11ish" J\fahog-;111y cabinet with cu tom-crafted hardware and g-rille-cloth . Giant 20 inch rectangular Clare-Guard T\' , crcen with instant tuning-, ra10rsharp pictures ... " Goldcn Voice" .\ J\[/FJ\f radio ... i\lulti -Play :~ - peed , all site record chang-er and l\\'O

record torage compartments. Cabinet is .p !Y:" high. 10 Vs " \\'ide and 22 %" deep.

lodcl ~oF~ ~lahoga11 y

Model 20F2

20 INCH RECTANGULAR BLACIC PICTURE TUBE

GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNJI.



SUPER POWER "FRINGE" PICIC-UP



"MULTI-PLAY" CHANGER PLAYS JI.LL RECORD SPEEDS



S/lltifi<ations SNbjtrt to Chan gt W itho111 Notirt.

SUPERIOR MOTOROLA FEATURES M a hogany

" am ra View" wb pr . enL pictu1 >.a ti a th • camera " cc " il. 1o ut- fI orn cr or infla ted pi lure edge .

Exe lu.,ivc lowrola urvcd anti-re fl cc Lion <re •n dircu re fl e Led light toward the floor- awa from th vi wcr· e ·c .

Turn il n, le t a talion- that' all! o ~imp! a child an opcrat it.

Brillia nt re pti n in good ignal a rea - n cd no tim c.on uming adju~lm nl. Outsid a ntenna casil a ltac.hed wh r d -,ir cl .

' pi e. lure fadin g. Picture qualit remains tomla nt with a ll elem nt ha rp and vivid e\ en when cha nging from trong to wea k ta lio n .

10 pinur flick er. Light le\ cl lod, •d in place auto111a litall a t uni form brightn ~~ for brighte l , I •are;L pi wre pm ible at a ll tim .

l111prov cl " ig na l to noi~ " ratio pro\'ide photo·perf · pi<Lurc with minimum noi~e and "snow" v n in frin ge area operation .

Lem and ca binet acou tica ll ba la 11c ·d for 1 i< h , na tu ra l rcproducti n note and ton e, in pcrfc t pitch .

.,l 111 wi th full \C po w r t ra mformcr ton co ntrol incorporating bas boo t.

tee! top grain impo rted wo cl with spe ial 10- t p " fa tcrpi cc Fini h " qua led onl in th fin est furnit urc.

II- hanncl 11 F ,\ d apt ·r ma b added , if dc, ired ; , impl) a nd ca ii a u ad1 d .

7" 12" 10"

Multi-Play 3 -Speed Phono utomatica ll pla · and hange all size

? , 45 and 33 \/g r .p .m. re ord with single feath r-light ton arm . In lan l p ed sel -tion, imple re ord ize adap ter.

,Appror d Unduwrittrs" Labtratorits.

T .....

The " Golden Voice" of Radio w undistort d p wer output a ure

ri h , ex iting mph ni FM tone ... and th fine t , mo t fai thfull y repr du d I ng-rang r radio re eption.

EXP LAN AT I 0 N ... De cribe details com /Jlelely and clearly. Your u l mer d n l know a mu h ab ul

lh T el· ou 're h wing h r a )'Ott kn w. e r ib lh feaLUr o learl y Lha t Lhere will be no

qu Li n in her mind a L wha t the a LUall mean in providing grea l r T njoym nl f r h r h me.

PART IC IP AT I 0 N ... Let cu tome rs try th e et th em elves. he be L wa lo ell a f a LUr i by I uing lh

u l mer b om fa miliar wiLh il. L l Lh m e h w ea ily and qui kl lh "Tu rg ·l" tun r brings in ouncl and

p i LUre in perf ct uni on ; I t lh m pul a record on Lh " 1u1Li-Play" ha ng r a n I find h w ea il y all ize and a ll ·p d

a n be p la ed , a nd I l lhe cu l mer wiL h in " Iden M or ri h l ne FM radi .

THEN ASK FOR THE ORDER ... Io e lhe

on.

step up Motorola TV sales by stepping up customer

interest • ID

increased enjoyment ...

Sell them the benefits of Motorola TV dependability. economy and superiority of performance.

The cost of a

table model

television

Compare the greater benefits of bigscreen Motorola TV for added enter

accommodation of larger

Emphame the convenience and economy of having Motorola TV, Radio and Phonograph all in one b eautiful unit costing less than 3 separate units.

more total

dollar cost

4-Way Motorola Fun Costs Less .. . Is Worth More!

1. BIG-SCREEN TV 2. 3-SPEED

PHONOGRAPH 3. "GOLDEN VOICE"

AM RADIO 4. HIGH FIDELITY

The cost of a

combination

radio-phonograph

than a new

4-way Motorola

combination.

FM RADIO

Plus Record Storage Space and Distinctive Furniture StylingL

tell 0 d yo 'II I

... show your customers how

't=--1-.Qj they can get more benefits

CREATE THE DESIRE FOR SPECIAL STYLING - how them how fotorol a TV cabinet tyle arc de igned to fit into their

home no matter what type of furni hing predominate. As an example, point out the variety of "period" styles-appealing "m dcrn "-even informal Maple.

or

for their TV dollars

and

CONVINCE THEM THAT BUYING TV FOR THE FUTURE NOW IS WISE -Bccau c Iotor-

la TV ha every p iblc feature and impr vcmcnt f r today' cnj ymcnt, PL provi ion for future expansion.

HF re cption- i availab le W built-into 1952 f\Iotorola TV, and when ol r TV arrive it will rcquir only implc set adaptation for it reception, too.

F. Style appeal measures the step-up sales power for big-screen console investments.

G. "Best of everything"

appeal moves the deluxe 4-way TV.

E. Push the double-value appeal of giant screen PLUS unique 2-way styling.

Phonograph and AM/FM

Radio.

D. Stress pride as well as TV pleasure in the more highly styled consoles.

C. Demonstrate the practical good looks of modestly priced consoles plus life-aiae screen enjoyment.

B. Step up to the increased scope of visual pleasure with life-size screens in economy table models.

iA Sell Motorola TV as the most 1ltpendable. flnnt TV with !_Tery new feature for •nloyment.

Model l 7Kl0


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



Sptci/iraliom S11bjtcJ 10 Cha11ge WithDllt 01ice.

SUPERIOR MOTOROLA FEATURES Colonial Maple

"Camera View" tube pre ent picture exactly a the camera " ees" it. To cut-o ff corn er or infla ted picture edges.

Pi ture beam is elc tri ca lly lo ked a t max imum Jarity OYer the entire cree n.

Excl usive i\Io torola curved anti-refl ection screen directs reflected light toward the floor-away from vi ewer' eye .

Turn it on , scle t a ca tion- tha t' a ll ! o simple a hild ca n operate it.

Brillia nt recep ti on in good signal ar a - needs no time consuming adjustment. Outside ant enna easily aw:iched wh re desired .

Picture ;i nd sound "snap-in "' toge1.her perfec1.l y with jut one imple ontrol.

lo picture fadin g. Picture quality remains o n~tant with a ll elements sharp and vivid even when changi ng l'r m , Lrong to weak talion .

o picture fli ker. Light level locked in place auwma tica lly a t uniform bright· n s for brighte t, cl ea re l picture possible a t a ll times.

Improved "signa l to noise" ratio provides photo-perfect picture with minimum no ise and " now" even in frin ge a rea opera tion.

ound ys tem and cabin L acousti a ll y balanced for rich, natural reprodu tion no t and wne. in perfcn pitch .

gra in ma ple wit.h p in the fin e 1. furniture.

ew low oscilla tor radi ati on hielding redu es interference with neighbors' et .

HF unit avail able built-in if desired- or adapter ma be add ed la ter.

I ..... Glare-Guard Anti-Reflection Screen

Th optica ll -curved TV screen that decrea e glare annoyance by directing roomlight reflections downward out of eye- range, e limi nati ng up to g % of reflected glare.

Electro-Lock Focu s

Picture beam is elec trica ll locked in perfec t focus over the entire face of the tube . . . razor-sharp, edge-to-edge!

Apprond Underwriters' Laboratories.

Improved Antenna The new M wrola T Bill-in -Antenna has en ugh power LO pu ll in sta tion ha rp a nd clear req ui ri ng no additional rooftop in ' ta llations in good signal area .

Reliable " Target" Tuner he fine t, most dependable and reliable

tuner avai lable today. I t synchronize picLUre and sound automaticall y at the turn of the " ca tion ele tor" dial.

MOTOROLA MODEL 17Kll

,uswm -Hyled off-the-floo1 (On~olc in lu:-..un -grain · · ~ r asterpiece Finish '' ~ fahogany or stunning Limed

Oak. pccia 11 y de igned with ~mooth classica I Ii ne~ to harmoni1e \\'ith most of today's room setting~ .

mart. gold-color trim and dccor;uor-type grille clotlt.

Life-sit ' 17 inch rectangular pictures " ·ith anti -reflection Clar -Guard ere 11. ln:.tanL tuning" rich " C:oldcn \'oicc" Lon e and impro,·ed Bilt-in -. \ 1Hcnna. Cabinet

:~ i~~" high. 2:P/z" wide and 1( 11 11;" deep.

:\l ode! 1i"-1 1 ;\fahogall\ ;\ I odd 1iK11 B Limed O a k

Model l 7Kl l - l 7Kl IB


ELECTRO-LOCK FOCUS

GLARE-GUARD

INSTANT TUNING

BlLT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



SPteifi<alions SNbjm lo Change Wi1ho111 Noti<1.


" am cra \'icw" tube pre. enc picLUre xactl a th cam ra " c " it. To cut- ff corner or inflat d pi turc clgc .

beam i cl nricall lo k cl at maximum daiit ' r the en tire s reen.

lotor la ur\'ecl anti-r flcction creen dir ns reflect cl l ight t ward the from vi wcr' eye .

tation- that's all! o impl a hild can p rate it.

c.cpti n in g cl ignal area - needs n ubid antenna ca ii aua hed where de ired.

time on uming adj u tm nc.

Pi turc and ound ";,nap-in" t gcthcr pc1 f 11 with j u tone implc con trol.

lo pictur fadi ng. Picture qualit harp and vi\'icl ven when ha nging from

a ll a t unif rm bright

minimum noi c a nd " now" ven in fringe area

\tcm and cabinet a ou ti a ll balan ed f r rich, natural rcpr du tion note and ton . in pcrfcu pitch.

elc tcd t p grain imported wood with I ecial 10- tcp "i\fa tcrpiccc Fini . h" equaled only in the finc;,t furniture.

1 ' cw low osci ll ator radiation hiclcling rcdu e intcrfcrcn c with neighbor ' ct .

HF unit available built-in if d ired- or adapter ma be added later.

Built-In UHF Reception \'ou r new ;\1otor la T is ava ilable with the omplete ltra High Frequenc all hannel re eption and tuner unit buil t-into

the cha i (factory in tailed at extra cos t) .

. . . OR All-Channel Adapter May B e Added Later

Ea ii au ached• to ur torola \ ' "ithout changing ha is r abinet de-ign to re eive ltra H igh requency. ·o i111p!e ) 'Oii can do it · 011~ elf.

Approud Und1rwri1trs' Labora1orits.

Instant Easy Tuning Amatingl • imple control- ju l turn et on,

I t a stati n- that 's alll ven hildren find it asy to tune in perfe t pictur without compli a ted dialing.

Filtered Clear Pictures 1 ia l titer ircuit in the new i\lotorola ha sis lilt rout fie ks, flashes and disturb

ing sp ts ... keep th pi tu re on tanth harp, I ar, m re enjo ab! .

MOTOROLA MODEL 20T2

Ver aLi le styling PL U big reen enjoyment make

thi a Landout l leYision valu in eiLher Limed Oak.

or Mahogany. a Lable model it mixe well with mo. t

p riod furniture ... and wiLh maLching, ea ii · auach d

I g (at no exLra cost) iL becom a mart off-the-fl oor

c n ole perfect with comemporary furnishings. Ciant

20 inch G lare-Guard creen . ·· olden \ 'nice " LOne

and instant " Target '" tuning. 22 %" high (with leg'i :

-12 :yt" high ). 22" wide , 20 ~ 16 " deep .

.\lodl'i 20 r~ .\lahogall\ .\lodcl 20 r~B Limed Oak

Model 20T2-20T2B


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER





FURNITURE STYLING



Sp.cificatiom Subject to Change W i1ho111 Notice.


" amera View" tub pres nt pi ture exaCLly as t.he camera "sees" it. o cut-off orncr or inflated pi ture edge .

Exclusive Iotorola curved anti-reflection reen directs refle ted light toward the floor-away from the viewer' eye .

urn it on, select a station-that' all! o imple a hild an operate it.

Brilliant reception in good ignal areas-n ed no time con urning adju tment. Outsid antenna ea ily atta hcd wh re de ired.

Pi ture and ound "snap-in" together perfectly with just one imple control.

o pi ture fading. Picture quality remains constant with all elements sharp and vivid even when hanging from strong to weak tations.

o picture fli ker. Light level lo keel in place automatically at uniform brightness f r brightest, clcare t pictures possib le at a ll tim s.

Jmpro eel "signal to noi e" rati provid s photo-p erfe t pi LUre with minimum noi ·e and "snow" even in Cringe area operation.

ound stem and cabinet acou tically balanced for rich, natural reproduction of every note and tone, in p erfect pitch.

elc tee! top grain imported wood with pe ial JO· tep "Ma terpiece Finish" pro es equal d only in the fin est furniture.

New low o cillator radiation hielding redu e interference with n eighbors' ct.

HF unit ava ilable built-in if de ired- or adapter may be added later.

Glare-Gua rd Anti-Reflection S creen The optically-curved TV creen that decreases glare annoyance by directing roomlight reOections downward out of eye-range, elim inating up to 9 % of reOected glare.

Motorola TV

Full-Picture Screen 'o curved edge , chopped-off corners or

di torted view because the rectangular tube brings you the enti re picture, just a complete as the TV camera ee it.

/l.ppro•ed Underu•rireri Laboratories.

Ins tant Easy Tuning Amazingly simple ontrol- just turn et on, sele t a station- that's all! Even hildren find it eas to wne in perfect pictures without complicated dialing.

Superpower " Fringe" Pick-Up onstantly sharp, bright pictures- even in

ti tanc or loca l difficult igna l "fringe area " where picwre-fade i noticeable with many other TV et .

MOTOROLA MODEL 20K3

he cla ic lines and d eta il ed d e ign of this bi g-

screen on o le are es1 cia ll y cong-e ni al with formal

p riod furni shing. Th " ~fa te rpiece Fini h" im

po rted Ma hoga n y cabine t will bl end bea utifull y

with mo re mod ern etting , too. R ectang ul a r 20 inch

Gl are-Guard a nti -r Oect ion creen . In stant tuning,

De penda-Bilt cha si a nd impro \'ed Bilt-in-. ntenn a. Ca binet site: .J O%" hi g-h , 267/," wide. 2 114" d p.

;\lodcl 201'. 3 ;\lahoga n y

Model 20K3


GLARE-GUARD

INSTANT TUNING

BIL ! -IN-ANTENNA

TARGET TUNER



SUPER POWER .. FRINGE" PICK-UP


FURNITURE STYLING



pteifiration1 ubJttl 10 ChJng1 lf'itbout Torirt.

SUPERIOR MOTOROLA FEATURES M a h ogan y

" amera \ 'icw" tub ' pr . ent pinure e" actl a the camera " e " i t. orn eL o r inflat d pinure edge _

W L-Off

Exdu.,h e l\fotorola cun cd anLi-1cflecuon crec n direct~ 1eflen ed light toward the fl o r-awav fl m th e \ iewer ' e)

urn it on, clec t a talion- that's all ! ' o .,imp le a child can operate it.

Brilliant reception in good '>ignal area'> ncech no time con uming adju tment. ut ide antenna ('a.,ih atta ched where d '>ired.

Picture and ound '\na p-in" together J c1 f ti with ju t one imple ontrol.

' o picture fading. Pinure qualit r main-, comtant with all c lement sha1p and Yh id \'Cn when drnnging Ir m '>trong to weal station _

'o pictu1 flit ke1. Light le\el locked in place au tomatirn ll a t uniform l>rightnes for brightC'>t, d earest picture po'>'>ihlc at all times.

Impro\'ed •\ignal to noi se" ratio pnnidcs photo-perfect pictur "ith minimum noi'>e and " now" even in [ring a1 ca operation .

ound "'Lem and cabin ·c acou ticalh balanced for rich , na tural 1cprodunion tone. in perfect pitch .

elened top grain imponed wood with pccia l 10- tep " ~ l a s tcrpiece Fini.,h" proequalcd on! in the fine'>t furnitu1

' cw low ill;llor radiation hiclding reduce int rfere nc e with neighb >r ' et _

f-1 F unit a\ .tilablc built-in if de.,ir d 01 adapt r ma\ be added la ter .

Built-In UHF R eception Your new ~1 otorol a T is a ' ai labl with the com plete ltra I Ii h F req uency a ll cha nne l recept ion and rnn cr uni t built -in to 1he chassis (facton• i11stal/ed at extra cost ).

_ _ _ OR All-Channel Adapter M ay Be Added Later

Ea:.ih attached• to 1 ur i\ lotorola T \ ' \\'ithout cha ng ing chassis or abinet design to recci\c ltra I i i h FrequcnC\.

So i111/Jle )'Oii ct111 do it younelf.

Appro<td c:nJtru;rittrs' LahoratoritJ.

Razor-Sharp P ictures You se the ent ire pi t u re in sharp cle1.ii l cdge-10-e lgc n th full -\ ie" rec1ang11 la1 ' re n . j ust as th e T V ca mera .. ,cc, " it. .. without distortion or chopp d-o fl w rnci-.

T ..... Glare-Guard A n t i-R eflection S creen

The opt i a ll ) ·CUned TV s re n 1hat deer ascs glare anllO)<ll1 CC b1 d irecti ng roomlight re fl ccti ns downward ou t o[ e1e- range, e liminating up t g«';, of rcflcc1cd glare.

MOTOROLA MODEL 20K4

Hand omely tyled cabinet wiL11 ustom -d ig n cd

oTille cloth and a ttractiYe drop-ring pull on th rib

bon-gTain half-doors. Harmonious with traditional

t ·p furni shi ngs in .. .\ lasterpiec Fini h " M ahoga n y

or equall y at hom wiLl1 c las ·ical modern ett ings .

• iant 20 inch neen with exclusive Glare-Guard,

instant " larget "' tuning, " Colden Voice" tone and

Hilt-in-Antenna. :~~) " high, 2li ~ " wide. 2:1\/§" deep.

~loclcl 20K I .\l ;1hoga11~

Model 20K4


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA

TARGET TUNER



SUPER POWER " FRINGE .. PICX-UP


FURNITURE STYLING



Spuifira1ions Subjtr110 Chang< IY'i1hou1 No1ic1.


"Camera View" tube pre~e nts picture cxacth as the camera "see· " Ut·Off orn er> o r infl ated picture edges.

neen direct., i cflcc ted light toward the

urn it on , select a sta tion- tha t's all ! So ~ imple a child can opera te it.

Brill ia nt ret cption in good ~ ignal arcas- ncech no time consuming adjustment. utside antenna ca>il ) au ached where desi red .

Picture and sound "snap-in" wgether p erfectl y with just one simple control.

o picture fadin g. Picture qua lity rema in ~ comtant with all c lements sharp and vi\ id even when changi ng lrom strong to wea k stations.

picture fli cker. Light le1el locked in place automaticall y at uniform brightfor brightest, clearest pi ctures pos~ ible at a ll tim es.

rfect picture with minimum

)5tcm and cabinet aco uHica ll y ba lanced for rich, na tura l reproduction note and ton e, in perfect pitch .

p grain imported wood with special 10-s tep "Masterpi ece Finish" prod only in the fin e•t furniw re.

ew low illa tor radi a tion shielding reduces interference with neighbors' seto.

HF un it ava ilab le bu ilt-in if de.ired-or adap ter may be added la ter.

Reliable " Target" Tuner he finest , most dependable and reliab le

rnner available today. Synchroni1es picture and sound automaticallv at the turn of the ··· 1ation selector" dial.

Dependa-Bilt Chassis Beller than ever before because of constant engineeri ng research LO produce the finest chassis possible. Its rugged construction assures cominuous quality performance.

ApprouJ Und1ru:ri1trs' Labora1orit1.

mJJ Filtered Clear Pictures

pecial filter circuits in the new Motorola chassis filter out necks, nashes and disturb· ing spots ... keep the picture constant! sharp, clear.

I

Instant Easy Tuning mazingly simple control-just turn set on,

select a station-that's all! Even chi ldren find it easy LO tune in perfect pictures without complicated dialing.

MOTOROLA MODEL 17F6

Four-way entertainment in a luxurious cabinet of imported "i\Iasterpie e Fini h" Mahogany. tyl d to harmonite with mod rn furnishing and to blend with traditional ettings a well. Hand omely de-irrnecl hardware. lu trou grill cloth. Life-- i1e 17

inch lare - uard V r en ... ~Iulti - Play phon ograph for all ize 7 , 45 and 33Ya r.p.m. record ... •· olden Voice" M and FM radio ... re rd to rage pa e. 36V2" high , 36~" wid , 20V2" deep.

Model 17 F6 lahoga ny

Model 17F6


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA






"MULTI-PLAY" CHANGER PLAYS ALL RECORD SPEEDS



Spuifiruliom S,,bjw 10 Change 11/ irhout Noriu.


"Camera View" cube pre ent pi ture exactly a - the camera "sees" it. o cut-off corners or inflaced picture edges.

Exclu ive l'vfot0rola curved anti-rcnection er en direct re/le ted light toward the noor-away from the viewer's eyes.

Turn it on, select a tation- that' all! o imple a child an operate it.

Brilliant re epcion in good ignal area - needs no time con uming adjustment. Outside antenna easily attached where de ired.

No picture fading. Picture qualit remains con cant with all elem nts sharp and vivid even when hanging from trong to weak station .

at :rniform bright-

LO noise" ratio provide photo-perfect picture with minimum v n in fringe area operation .

'ouncl sy tern and cabinet ncousti all balanced for rich, natural reproduction o[ every note and tone, in per[ ct pitch.

Famed J\Iot0rola "Golden Voice" ound system with full power tran former operated cha sis ... continuou 1 1 variabl ton e ontrol incorporating bas boot.

3- peed ch:rnger automaticall play all si1e o[ 78 r.p .m., 45 r.p.m., and 33Vs r .p.m. record with whisper-fr e precision . ingle t ne arm. lo needle changing.

ele ted top grain imported wood with spe ial 10- tep •· Iasterpiece Finish '' proce s equaled only in the fine t furniture .

All-Channel UHF Adapter may be added, i[ cl sired; imply and easily attached.

Multi-Play 3 -Speed Phono Automatica ll y l lay and changes all ize 78, 45 and 33 \13 r.1 .m. records with si ng! feather-light tone arm. Instant speed ele · Lion, si mple record size ada 1 ter.

Razor-Sharp P ictures You see the 1Hire pictu re in sharp cl ta il eclge-Lo-edg on th e full -view rectangul ar s reen, just as the T ca mera " ee " it ... without distortion or hopped-off corners.

Approt'td UndtrwrillrJ' Laboratories.

Improved Antenna he new Motorola T V Bile-in -Anten na has

enough power to p ull in tation sharp and clear r quiring no add itional rooftop in talla tion in go ct ignal areas.

The " Golden Voice" o f R a d io w und ist rted power output a sure

ri h, ex iting sym1 honi FM: tone ... and the fin e t, mo t fai thfull reprodu ced Jongrang 1 radio reception.

MOTOROLA MODEL 17F9

\ oriel o f enten a inm nt in a cra fL ma11 des igned ca binet o f gorgeou " Ma terpi ece Fini h" .\fabogan y . . \ rich ompanion-pi ce fo r Lraditi ona l furni -hin g ·. equall y ·ompatible with toda · modern furni1 ure t ling. Life ize 17 inch Gl are-Guard ren angul ar

TV reen with instant " arge t" tuning .. . " Go lden Vo ice" Al\1 1F.M radi o . . . Multi-Play 3- p eel a ll -site record hanger and ampl e torage pace fo r records. 37y,j" hig h . 36" wid and 20~" cl ep.

lode) 17F9 fa hogan)

Model 17F9


GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNA






" MULTI-PLAY" CHANGER PLAYS ALL RECORD SPEEDS



Specifica1io11s 11bju110 Changt Wi1ho111 01ict.


" Camera View" tube present picture exactl y as the amera " e s" it. o cut-off corn ers or infl a ted p icture edge .

Excl u ive i\Iotorola urved ami-r fl floo r-away from the vi ewer 's eye .

urn it on, ele t a tarion- tha t' all ! o imple a hild ca n operate it.

Brillia n t reception .in good signal areas-needs n time onsuming adjustment. Out ide am enna ea il y attached where de ired .

lo pi cture fadin g. Picture qua lity remains constant with all elements harp and vi id even when changing from trong to weak sta tion .

1 o pi ture fli cker. Light level locked in place auwmati cally a t uniform brightnes for br ightest, leare t pi ture po si ble a t all times.

Improved " ignal to noise" ratio provide photo-p er( no ise and " now" even in frin ge a rea op ration .

pi ture with minimurn

Sound system and ca bin t acousti all y bala n eel for r ich , n a tural r eprodu ction of every note and tone, in p erfect pitch .

Famed l\lotorola "Golden Voi ce" sound system wi th fu ll AC power tran fo1mer opera ted d rn sis ... continuou l varia bl e t ne control incor porating bas boost.

3-speecl hang r auwmati ca ll y plays a ll si1e o[ 7 r.p .m .. 15 r .p.m., and 33\13 r.p.m. records with whi per-free preo ion . ingle LOn e arm. N o n ed le changing.

e lected top gra in imported wood with special 10 · tep " l\Iasterpiece Finish" pro es equaled onl y in the fin t furniture.

.-\II- hannel HF Ad apter may be add d , if desired ; imply and easil attached .

7" 12" 10"

Multi-Play 3 -Speed Phono Automatica ll play and changes all ize 78, 45 and 33\ls r.p.m. records with single feather-light tone arm. Instant peed election , simple record size adapter.

1Motorola -TV

Full-P icture Screen 10 more curved edges, hopped-off corners

or distorted view be ause the rectangular 1ub brings you the entire picture, ju t as omplete a the V camera " ee" it.

Approud Undtrwri1trs' Laboratorits.

Instant Easy Tuning Amazingly ·imple control- just turn set on , sele t a station- that 's all! Even children find it easy to tune in perfect picture withou t complica ted dialing.

The " Golden Voice" of R ad io New undistorted power output a ure rich, ex iting symphonic FM tone ... and the fin est, most fa ithfull y reprodu ced longra nge M radio reception.

MOTOROLA MODEL 20F2

h <.T) thing- you \\'ant for the finest in home entertain-111c11t . .. in an out tan<ling-ly beautiful " Masterpi cc Fi11ish" J\fahog-;111y cabinet with cu tom-crafted hardware and g-rille-cloth . Giant 20 inch rectangular Clare-Guard T\' , crcen with instant tuning-, ra10rsharp pictures ... " Goldcn Voice" .\ J\[/FJ\f radio ... i\lulti -Play :~ - peed , all site record chang-er and l\\'O

record torage compartments. Cabinet is .p !Y:" high. 10 Vs " \\'ide and 22 %" deep.

lodcl ~oF~ ~lahoga11 y

Model 20F2

20 INCH RECTANGULAR BLACIC PICTURE TUBE

GLARE-GUARD

INSTANT TUNING

BILT-IN-ANTENNJI.



SUPER POWER "FRINGE" PICIC-UP



"MULTI-PLAY" CHANGER PLAYS JI.LL RECORD SPEEDS



S/lltifi<ations SNbjtrt to Chan gt W itho111 Notirt.

SUPERIOR MOTOROLA FEATURES M a hogany

" am ra View" wb pr . enL pictu1 >.a ti a th • camera " cc " il. 1o ut- fI orn cr or infla ted pi lure edge .

Exe lu.,ivc lowrola urvcd anti-re fl cc Lion <re •n dircu re fl e Led light toward the floor- awa from th vi wcr· e ·c .

Turn il n, le t a talion- that' all! o ~imp! a child an opcrat it.

Brillia nt re pti n in good ignal a rea - n cd no tim c.on uming adju~lm nl. Outsid a ntenna casil a ltac.hed wh r d -,ir cl .

' pi e. lure fadin g. Picture qualit remains tomla nt with a ll elem nt ha rp and vivid e\ en when cha nging from trong to wea k ta lio n .

10 pinur flick er. Light le\ cl lod, •d in place auto111a litall a t uni form brightn ~~ for brighte l , I •are;L pi wre pm ible at a ll tim .

l111prov cl " ig na l to noi~ " ratio pro\'ide photo·perf · pi<Lurc with minimum noi~e and "snow" v n in frin ge area operation .

Lem and ca binet acou tica ll ba la 11c ·d for 1 i< h , na tu ra l rcproducti n note and ton e, in pcrfc t pitch .

.,l 111 wi th full \C po w r t ra mformcr ton co ntrol incorporating bas boo t.

tee! top grain impo rted wo cl with spe ial 10- t p " fa tcrpi cc Fini h " qua led onl in th fin est furnit urc.

II- hanncl 11 F ,\ d apt ·r ma b added , if dc, ired ; , impl) a nd ca ii a u ad1 d .

7" 12" 10"

Multi-Play 3 -Speed Phono utomatica ll pla · and hange all size

? , 45 and 33 \/g r .p .m. re ord with single feath r-light ton arm . In lan l p ed sel -tion, imple re ord ize adap ter.

,Appror d Unduwrittrs" Labtratorits.

T .....

The " Golden Voice" of Radio w undistort d p wer output a ure

ri h , ex iting mph ni FM tone ... and th fine t , mo t fai thfull y repr du d I ng-rang r radio re eption.

EXP LAN AT I 0 N ... De cribe details com /Jlelely and clearly. Your u l mer d n l know a mu h ab ul

lh T el· ou 're h wing h r a )'Ott kn w. e r ib lh feaLUr o learl y Lha t Lhere will be no

qu Li n in her mind a L wha t the a LUall mean in providing grea l r T njoym nl f r h r h me.

PART IC IP AT I 0 N ... Let cu tome rs try th e et th em elves. he be L wa lo ell a f a LUr i by I uing lh

u l mer b om fa miliar wiLh il. L l Lh m e h w ea ily and qui kl lh "Tu rg ·l" tun r brings in ouncl and

p i LUre in perf ct uni on ; I t lh m pul a record on Lh " 1u1Li-Play" ha ng r a n I find h w ea il y all ize and a ll ·p d

a n be p la ed , a nd I l lhe cu l mer wiL h in " Iden M or ri h l ne FM radi .

THEN ASK FOR THE ORDER ... Io e lhe

on.

step up Motorola TV sales by stepping up customer

interest • ID

increased enjoyment ...

Sell them the benefits of Motorola TV dependability. economy and superiority of performance.

The cost of a

table model

television

Compare the greater benefits of bigscreen Motorola TV for added enter

accommodation of larger

Emphame the convenience and economy of having Motorola TV, Radio and Phonograph all in one b eautiful unit costing less than 3 separate units.

more total

dollar cost

4-Way Motorola Fun Costs Less .. . Is Worth More!

1. BIG-SCREEN TV 2. 3-SPEED

PHONOGRAPH 3. "GOLDEN VOICE"

AM RADIO 4. HIGH FIDELITY

The cost of a

combination

radio-phonograph

than a new

4-way Motorola

combination.

FM RADIO

Plus Record Storage Space and Distinctive Furniture StylingL

tell 0 d yo 'II I

... show your customers how

't=--1-.Qj they can get more benefits

CREATE THE DESIRE FOR SPECIAL STYLING - how them how fotorol a TV cabinet tyle arc de igned to fit into their

home no matter what type of furni hing predominate. As an example, point out the variety of "period" styles-appealing "m dcrn "-even informal Maple.

or

for their TV dollars

and

CONVINCE THEM THAT BUYING TV FOR THE FUTURE NOW IS WISE -Bccau c Iotor-

la TV ha every p iblc feature and impr vcmcnt f r today' cnj ymcnt, PL provi ion for future expansion.

HF re cption- i availab le W built-into 1952 f\Iotorola TV, and when ol r TV arrive it will rcquir only implc set adaptation for it reception, too.

F. Style appeal measures the step-up sales power for big-screen console investments.

G. "Best of everything"

appeal moves the deluxe 4-way TV.

E. Push the double-value appeal of giant screen PLUS unique 2-way styling.

Phonograph and AM/FM

Radio.

D. Stress pride as well as TV pleasure in the more highly styled consoles.

C. Demonstrate the practical good looks of modestly priced consoles plus life-aiae screen enjoyment.

B. Step up to the increased scope of visual pleasure with life-size screens in economy table models.

iA Sell Motorola TV as the most 1ltpendable. flnnt TV with !_Tery new feature for •nloyment.

YEARS OF

INDUSTRY

LEADERSHIP

thru peace and war, add world-wide experience and dependability to the

many reasons why Motorola is the

quality name in electronics.

RADAR ow d a great deal or it wanim ffi cien to th ·lcuro11ic re;ca rch and de,·e lopme nt carri cl on in the ng ineering la borawri ., o[ i\ lowrola.

"HANDIE-TALKIE" unit~ .. . born at i\ lotorola. pro,·ed in battle . .. th e I lancli '--falkie Radiophone i now I rovicling a vital. ponabl communication'> line for inclu ·tr •.

MICROWAVE (radio r la ·) in ta lla tions [o rm an e onomical mcam of high-5pe d tommunirations acro;s th e na tion f r indu; tries to which tim i; ' ital.

2-WAY MOBILE RADIO ha '> found hundreds o[ use in ci' ilian inclu tr , pro' iding the fin e t a5 i ta n e in the con tant war aga in t crime. fire and di.,a ter.

"ELECTRONIC WEAPONS" ... th a t rulfill th e predi tion or " pw.hbutton warfare" ar · ba'> d on the exp rt eng in ering " know-how" whid1 ha5 produc •cl all these i\ lowro la miracl e in T ;ind radio I ctroni .

* WORLD'S LARGEST independent auto radio manufacturer

Motorola Inc. 4545 AUGUSTA BOULEVARD • CHICAGO SL ILLINOIS

* WORLD'S LARGEST manufacturer of mobile 2-way radio communications equipment

* One of the four WORLD'S LARGEST manufacturers of television

* One of the two WORLD'S LARGEST manufacturers of all types of radio and television

Form No. 2150 Printed in U.S.A.

Motorola TV -...

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