Motorola Moto G:PLC and BCG Matrix

Analysis

Presentation by: Anshul Pareek

Bhola Singh Karthik Mysore Lokesh Vasnani

Motorola Profile

• US Based company founded in 1928 by Paul V. Galvin• Pioneer in cellular telephones• Motorola Razr(Razor) series- Sold over 120

million units• In 1998, Motorola was overtaken by Nokia• In 2005, 2nd position. • Lost $4.3 billion from 2007 to 2009• New phone in Nov 2009-The Motorola Droid-

Google Android 2.0

Motorola Moto G

• Launched in November 2013.• The top selling phone in Mexico

and Brazil.• Released in India on February 6,

2014 in an exclusive tie up with Indian e-commerce company Flipkart.• “The best budget smartphones of 2013 and 2014”-

by PC Advisor, Expert Reviews, Trusted Reviews

Product Life Cycle (PLC)

• The four phases through which a product goes over its lifespan.

• Introduction• Growth• Maturity• Decline

• Introduction: (Feb. 2014): Flipkart.com, Digital Marketing, Reviewed, Unboxing.

• Growth (Feb. 2014): “20000 units of Moto G's 16 GB version sold out within 15 minutes” – BusinessToday

•Maturity (March- June 2014) : “Motorola has seen highest sales in its history from Moto G, says Magnus Ahlqvist, Motorola VP”.

--27 March 2014. DNA.• Sold 1 million devices in just 5 months via Flipkart.

• Decline: (July- August 2014): Asus ZenPhone 5, Xaomi Mi3,

BCG Matrix

Introduction Growth

Decline Maturity

Moto G (2nd Gen)

•Moto G 2nd generation launched on 5th Sept. 2014•Better features and specifications.• Technical upgrade.• “Moto G: Motorola's surprise hit,

honed at knifepoint” -Cnet

RELAUNCH

Present Stage and Future Expectations

• Introduction: Moto G 2nd generation launched on 5th Sept. 2014• Introduction to Growth phase as expected•May not see a peak Maturity phase.

• Need some new innovation and features•Can Enter Decline Phase early