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MEDIABROCHURE 2020

MISSION STATEMENT & STRATEGY

‘I INTENDTO DO MORE

WITH MY MOTORBIKE’

‘I AM CONSIDERING

BUYING A NEW MOTOR-

CYCLE’

‘I WANT TO GO

RIDING’

‘I AM LOOKING FOR EXTRAS AND

ADD-ONS’

STRATEGY INFORM, INSPIRE AND ACTIVATE

MOTORCYCLISTS

MISSION STATEMENT

KEEP MOTORCYCLES RUNNING

MULTIMEDIA

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60.000 TO 100.000 VIEWSEACH EPISODE

RTL7 / MOTOR.NL TV

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HD

3%

Online video-items 513

Total view 7.697.313

Subscribers 22.400 49%

97% 3%

PROFILE YOUTUBE VIEWER M/F

USED DEVICES 2019

AGES 2019

28% 10%13%

65+

11%55-64

19%45-54

20%35-44

30%25-34

17%18-24

YOUTUBE

20192.296.971

20182.071.150

20171.448.302

2016969.630

2015567.853

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SMARTTV

EPISODE 1

EPISODE 2

EPISODE 3

EPISODE 4

350.000-425.000 Page views monthly, Motor.nl

150.000-200.000 Users monthly, Motor.nl

40.000 Newsletter subscribers (weekly)

22.400 YouTube subscribers

4.700+ Instagram followers

47.900+ Facebook followers

58%

79% 21%

PROFILE MOTOR.NL M/F

USED DEVICES 2019

AGES 2019

32% 10%

ONLINE

7%65+

18%55-64

29%45-54

20%35-44

22%25-34

4%18-24

ONLINE MAGAZINES For current subscribers, every magazine is digitally available▪ Unlimited content from MOTO73, Promotor ánd Classic & Retro▪ Browse PDFs of all titles▪ New in 2020: digital-only subscriptions

CUSTOM MADE AND SPECIAL PROPOSITIONPiTE Media BV offers regular advertising opportunities on the Motor.nl media platform and all its titles, as well as additional options to customize your publicity. Think of a custom made special or a multi or single page rerun with the requested editorial content.

Other services include binding techniques such as inserting brochures, lumbacking flyers or stitching booklets. Please contact us to explore your options.

50 jaarCB750

FourDE DROOM VAN DE

OVALEN ZUIGERS

DAYTONA 1970: HONDA VERBAAST DE WERELD

MET EEN CRF250L OP WERELDREIS

EDITIE 2019

MOTOR MAGAZINE

HM01_P01-Cover.indd 1 22-05-19 09:36

Production of Honda Motor Magazine

CUST0M PUBLISHING

Once again, the Motor.nl Mega MotorTreffen, which was held on May 18th and 19th, was a major success. With its relaxed vibe and thousands of smiling faces, the event was greatly enjoyed by this wonderful tribe of bikers. With no hassle or dissonant whatsoever, the positive comments on social media were practically unanimous. A big thank you to every participant: it was awesome!

5%

85% 15%

PROFILE VISITOR M/F

TYPE OF DRIVER

Awesome

VISITORS’ AGE

65+

57%45-64

30%25-44

8%< 25

Touring and group 68%

Commuting 10%

Racing and sports 10%

Custom biker 8%

Café racer 3%

No motorcycle 1%

9.876visitors

2.767test drives

MEGA MOTORTREFFEN

Johan Mein: ‘A perfect day, well organized, not too tight.’

Johan Bos: ‘ Took some thrilling test drives. Enjoyed it enormously!’

Efx B. Smartmann: ‘This event is supercool. Don’t forget to bring your driving license and helmet. Your motorcyle is

safely parked indoors.’

Mark Fijn: ‘A successful day. Kudos to the organizing committee.’

Thomas van Hout: ’We had a terrific time.’

Remy Hammett: ‘We went there on Sunday, it was fun.’

Frans van Ras: ‘It was wild! I took a test drive on the Kawa Versys and Yamaha Niken.’

Martin Meijer: ‘I took a bike for a spin and then spontaneously purchased it. I certainly do not regret it!’

Peter van Rijn: ‘The weather was perfect and the atmosphere convivial.’

Ruurt Visser: ‘Bigger and better than last year. Carry on!’

Key data▪ Male / female: 91/9%▪ Age: 54 years (average)▪ Income: class B1, B2, C▪ Frequency: 22 x per year▪ Reach in print: 150,000

MOTO73 is:▪ New models▪ Motorsports▪ Informative▪ On top of the news▪ Practical

A new model? You will undoubtedly find the test in MOTO73. Our editorial team makes tens of thousands of kilometers a year, at home and abroad, comparing motorcycle engines and techniques. Therefore, calling ourselves an authority on motorcycles seems appropriate, even justified.In addition to the tests that form the backbone of our magazine, we explain the technology of these engines and teach readers to carry out some elementary maintenance.Also, MOTO73 gives necessary details whether to consider and purchase a second hand motorcycle. Should you look for an exciting travel destination, MOTO73 hands you tips, tracks and tours. Lastly, we follow the international racing circuit closely and discuss the performances of qualifiers such as Valentino Rossi, Marc Márquez, Jeffrey Herlings and lesser known Dutch riders.

The broad formula of MOTO73 consists of commentary, interviews, reports, product tests, technical insights and the motor­cyclists’ lifestyle.

MOTO73

ON FOUR WHEELS YOU MOVE YOUR BODY, ON TWO WHEELS YOU MOVE YOUR SOUL

▪ No­nonsense▪ Contributes getting started▪ Close and familiar

PROMOTOR

Motorcycling in Namibia? Or a nice TTT venture through the rustic corners of the Achterhoek? Promotor will be with you all the way. No trip is too far and no destination too close. Our editorial team select the best tours and trips for you, being motorcycle enthusiasts ourselves. Inspiring stories are given ample attention, as well as the resilience and durability of motorcycles that go the extra mile. In detailed tests we compare quality and performances, focusing on adventurous usage, comfort and luggage. Furthermore, with product tests we generate need-to-knows on high quality accessories and extras such as navigation systems. Promotor is your guide along the way, speaking in a language that appeals to the true motorcyclist.

Key data▪ Male / female: 91/9%▪ Age: 58 years (average)▪ Income: class A, B1▪ Frequency: 10 x per year▪ Reach in print: 85,000

PROMOTOR is:▪ Touring▪ Adventure▪ Travel▪ Freedom▪ Community

ONLY A MOTORCYCLIST TRULY UNDERSTANDS WHY A DOG POPS OUT ITS HEAD OF A DRIVING CAR

This glossy magazine combines the beauty, adventure, nostalgia and myths of timeless motorbikes with the scent of two-stroke oil, wax, polish and dirty hands. The guiding principle is our unconditional love for motorcycles. This magazine covers a wide array of subjects, including heroes from yesteryear, international gatherings, historical overviews and in-depth profiles of models and engines. Classic & Retro magazine covers every iconic brand that you can think of. Contributions are written by true motorcycle buffs. Being young at heart, we’re not merely dwelling on “the good old times”, but simply enjoying the sublime quality and timeless mechanics of bygone ages.

CLASSIC & RETRO is:▪ Emotion▪ Freedom▪ Lifestyle▪ Humour▪ Adventure▪ Passion

CLASSIC & RETRO

Key data▪ Exquisite motorcycle▪ Male / female: 96/4%▪ Age: 58 years (average)▪ Income: class B1, B2,▪ Frequency: 6 x per year▪ Reach in print: 85,000

MOTORCYCLES DON’T LEAK OIL. THEY MARK THEIR TERRITORY

Standard ratesMOTO731/1 page € 3.600,-Promotor1/1 page € 2.640,-Classic & Retro1/1 page € 2.040,-

PRINTRELEASE DATES 2020

FormatsBleed in mm (w x h)2/1 page: 460 x 300 *1/1 page: 230 x 300 *

Type area in mm (w x h)2/1 pagina: 440 x 2801/1 pagina: 210 x 2801/2 landscape: 210 x 1381/2 portrait: 104 x 280

FormatsBleed in mm (w x h)2/1 page: 460 x 300 *1/1 page: 230 x 300 *

Type area in mm (w x h)2/1 pagina: 440 x 2801/1 pagina: 210 x 2801/2 landscape: 210 x 1381/2 portrait: 104 x 280

FormatsBleed in mm (w x h)2/1 page: 420 x 274 * 1/1 page: 210 x 274 *

Type area in mm (w x h)2/1 page: 398 x 2511/1 page: 185 x 2511/2 landscape: 185 x 1181/2 portrait: 83 x 251

* Bleed: add 3 mm overfill on every side for finish cut, keep content within type area dimensions. Deliver 2/1 formats in single page

SPECIFICATIONS

PROMOTORISSUE RELEASE DEADLINE

1 06/02 13/012 05/03 10/023 16/04 23/034 14/05 17/045 18/06 22/056 23/07 29/067 03/09 10/088 01/10 07/099 12/11 19/1010 10/12 16/11

MOTO73ISSUE RELEASE DEADLINE

2 30/01 20/013 13/02 03/024 27/02 17/025 12/03 02/036 26/03 16/037 09/04 30/038 23/04 10/049 12/05 21/0410 26/05 11/0511 09/06 25/0512 18/06 08/0613 02/07 22/0614 16/07 06/0715 13/08 03/0816 27/08 17/0817 10/09 31/0818 24/09 14/0919 08/10 28/0920 22/10 12/1021 05/11 25/1022 19/11 06/1123 17/12 07/12

CLASSIC & RETROISSUE RELEASE DEADLINE

22 07/02 15/0123 03/04 11/0324 29/05 04/0525 31/07 07/0726 02/10 09/0927 27/11 03/11

Format index1/2 page 63 2/1 page 187 Position indexPreferred position 110Center spread 110First page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Gatefold cover 225

n Tariffs per placement excl. VAT.n Tariffs excl. 15% commission.n Special propositions by request.

HOW TO DELIVER YOUR MATERIALDeliver your advertisement through New Skool Media online. All specifications and information will be supplied to you following reservation.

ONLINE

n Tariffs per placement excl. VAT. n Tariffs excl. 15% commission.

On Motor.nl, the biggest online motorcycling platform in the Netherlands, we offer businesspartners multiple possibilities to get their services and products within reach of passionate motorbike enthusiasts. Examples are online advertisements or editorial content by storytelling on Motor.nl.

Website Motor.nl - Banners

n Rectangle (300x250) € 25 cpmn Leaderboard (728x90) € 15 cpm Format: GIF, JPG or PNG Run of network Motor.nl Shared position Deliver with single URL

Website Motor.nl - ContentNewsletter (40.000 subscribers)

n Leaderboard € 1.500 Format: GIF, JPG or PNG Size: 728 x 90 pixels Deliver with single URL

n Advertorial Motor.nl € 1.750 Including rerun in newsletter Title: 40 C+S max Body: 700 words max 1 image of 1200 x 800 pixels no text 1 image of 360 x 185 pixels for newsletter

n Branded content storytelling € 2.500 Including rerun in newsletter Text and lay-out by editorial team of Motor.nl Body: 700 words max 2 images of 1200 x 800 pixels no text 1 image 360 x 185 pixels for newsletter

SPECIFICATIONS

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TE !PM E D I A

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For more information and reservations:

Advertising

Kaj DijkhuizenM: +31-(0)6 46 69 76 66E: kaj@motor.nl

Nick GlättliM: +31-(0)6 20 04 20 66E: nick@motor.nl

Delivering material

Print adsDeliver online via the dedicated advertising portal of New Skool Media.

Online publicationsMaikel SneekE: maikel@motor.nl

Video productionsBart VerhoevenE: bart@motor.nl

Motor.nl is the official trade name of

‘WE RIDE, WE TEST, WE TRAVEL

AND WE CONNECT. THE MOTOR.NL PLATFORM MAKES US THE LEADING MOTORCYCLE RELATED

MEDIA COMPANY IN THE NETHERLANDS’

29GARAGE

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Our team welcomes motorcycle enthusiasts in the Garage29 workshop, which also features a bar, a lounge with a library and an editorial office. Within this sociable setting, our readers are invited to meet with us, exchange their views on models and engines, participate in tests and reader surveys, follow a course or attend promos and product presentations. Garage29 is the live meeting place of Motor.nl.

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