Motorcycle Emergency Alarm

RAFI WADAN

TILL SCHMITT

PATRICK SCHOTT

EVA LAMMERS

Contents

Problem or NeedSolution and Value PropositionsTeamBusiness ModelCompetitionSecret SauceAddressable MarketSales and Marketing Strategy/Go to MarketFinancial ProjectionsStatus and Timeline or RoadmapThe Ask/Use of Funds

Problem / Need

Accidents in Germany (2013): 27 186

Long waiting time until the ambulance to show up

Victims do not have the ability to call for help themselves

Solution

Motorcycle emergency alarm

G-fore sensor

Call automaticly the ambulance

Send the gps position directly to 911

Value Proposition

Need of Safety - increases the chances to survive accidents

Improved value of the producers products

Improves performances of emergency facilities

Faster awareness of accidents

Team / Management

Rafi Wadan Financials

Till Schmitt Product Development

Patrick Schott CEO Business Development

Eva Lammers Sales & Marketing

Needed: Software Developer

Business Model – How you make money

Competition

Installed at helmet (hardware)

Retired

Sensoric was too sensitive

Competition

Secret Sauce – Unique Selling Proposition

Three-component-system Hardware-supply which has to be mounted in the helmet Motorcyclist´s smartphone App

Key Features Personal data Vital signs GPS-Data of the accident GPS-Data of the

motorcyclist Opens a channel to the

emergency facilities Report of accident type

0

1

B3+B9*B4+B10*B5+B11

ProofTimer 1 set

2

T1*B6+B12

CountdownTimer 1 resetTimer 2 set

T2*S1*S2 T2*S1*S23 4 Crashprotokoll Type IIFalse alarm

S3*S45 Master-Reset

Secret Sauce – Unique Selling Proposition

Adressable Market

Registered motorcycles in Germany (2014): 4 450 946

Motorcycle driver

installed

at the helmet

Retail stores

Producer of

helmet fixed in

the helmet

Sales and Marketing Strategy / Go to Market

Advertisement at places where we can find customers Hospital Insurance companies AAA (ADAC)

Videos with motordycle drivers who had an accident Social media

Print media

Sales and Marketing Strategy / Go to Market

Advertisement with producer of helmet

Promotion in retail stores

Motorcycle exhibition

Financial Projections

Cost

• Retailer $10,00 • Producer $10,00

Price

• Retailer $25,00 • Producer $17,00 • App $12,00

  2015 2016 2017

Sales $660.000 $1.320.000 $2.640.000

Variable Expenses $297.730 $544.000 $1.088.000

Gross Profit $352.270 $776.000 $1.552.000

SG&A $283.000 $545.000 $1.049.000

Net Income b4 Tax $69.270 $231.000 $503.000

Roadmap Summary

First Pitch• SDSU – Business

Development Class

Meeting with Potential Partners• Introduction of

our business to producer and retail stores

Starting Marketing Campaign• „Motorradmesse

Hannover“• Introduction of the

product to potential customers

Use of Funds

Covering of costs:

Acquaintance of interest expense

Invest in Research & Development

Hire experienced staff

QUESTIONS ? !

Thank you!