COSMETICS INDUSTRY $23 BILLION INDUSTRY

• Sales projected to reach $41.4 billion by 2015• Product sales expected to increase among youth• Eye products are one of the fastest growing categories• Lipsticks are weathering the recession better than any other product category• Cosmetic industry isrecession proof

• Cosmetics sales make up 44% of Beauty Care Sales• Sales grew 18% over the past five years• The internet is the most popular way to purchase beauty products•Making people beautiful makes money!

COSMETICS INDUSTRY $23 BILLION INDUSTRY

CHALLENGES OF THE MAKEUP CONSUMER

•High-end, over-priced products • Over-promise, under-deliver on quality• Limited color selection for every skin tone

• Lack of options for the consumer• Typical trial-and-error makeup selection• No customized cosmetics

• In-store makeovers: • Crowded retail stores• The wrong lighting• Impersonal service

People Empowering People…“The ability to make people look and feel better while achieving the lifestyle they have always

dreamed about.”

-Loren Ridinger

mission statement

MOTIVES® BY LOREN RIDINGER

offers your business:

• Top-of-the-line Cosmetics with Affordable Pricing

• Customized Color Cosmetics

• Proprietary Formulas

• Cosmetics for Every Skin Tone

• Hypoallergenic and Non-Comedogenic Formulas

• Training Program

• Motives Pro Artist Program

• Motives & Me: Teen Program

• MotivesCosmetics.com

Motives® Advantages For The Customer• The customer can customize their

own collection • Motives Beauty Advisor helps

select the best products for the customer’s skin type

• Motives Beauty Advisor helps choose the best colors for the customer’s skin tone

• Motives Beauty Advisor educates and teaches customers how to use each product

• Customers are allowed to try the products before they purchase them

• Customers earn CASH back for every qualified purchase

MOTIVES® BY LOREN RIDINGER

Advantages For The Customer:

•Customer Rewards Program:

• Earn 2% and up Cashback on Motives® online purchases• Earn ½% Cashback on referred

friends purchases• Redeemed Cashback can be

used to purchase products on MotivesCosmetics.com• Redeemed Cashback for a minimum

of a $10.00 check

Loren Ridinger

• Named as one Vogue’s Top 100 Most Influential Women • Awarded the Woman of Substance and Style Award• Recognized by Fashion Group International for her

contribution to the fashion and beauty industry• Named Entrepreneur of the Year by Business Leader

Magazine three years in a row• Her personal blog, LorensWorld.com, was named as one

of Forbes’ Top 100 Websites for Women• Named one of the Top 50 Most Motivational People of

the Web and Twitter• 1,000,000 followers on Social Media

MOTIVES® BY LOREN RIDINGERHAS BEEN FEATURED IN:

• New York Post• In Touch magazine• Every Day with Rachael Ray magazine• Bravo’s “The Fashion Show”• People En Español magazine• Life & Style magazine• Us Weekly magazine• Latina magazine• 100 Thousand Club magazine

• Elle.com• News & Record• Vogue• People Style Watch• InStyle• Glamour• Allure• Cosmopolitan• Cosmo for Latinas• Lucky

• Paulina Rubio

• Brooke Hogan

• Jaime Pressly

• Marisol Nichols

• Kimora Lee Simmons

• Alicia Keys

• Leah Remini

• Kim Kardashian

• Stephanie Jacobsen

• Alexis Dziena

• Abigail Breslin

• Miss South Carolina 2009 Stephanie Smith

• Cast of “Bold and the Beautiful”

Loyal Celebrity Following

La La Anthony

• Best Selling Author • Internet Mogul • Trend Setting Fashionista • Television Star

- MTV® VJ- Current hit reality show

La La’s Full Court Life on VH1® • Silver screen Actress

MOTIVES® FOR LA LAHAS BEEN FEATURED IN:

Juicy MagazineCirculation: 150,000 monthly“Motives cosmetics are infused with antioxidants and vitamins that enhance true beauty and nourish the skin.”

Latina MagazineCirculation: 400,000 monthly“Motives for La La Confetti Nail Lacquer – sparkly and festive, this glittery shade is perfect as a stocking stuffer!”

MOTIVES® BY LOREN RIDINGER

Motives® Custom Blend

• Completely customizable liquid and powder mineral based cosmetics infused with soothing botanicals• Suitable for all skin types

and skin tones• Talc-free, fragrance-free and

non-comedogenic• Micro-pulverized Powders • Highly pigmented• 200-300% retail profit

Liquid CreamFoundations

EyeShadows

Lipstick

Lip CrayonLipstick

IT’S TIME TO CREATEYOUR OWN

FINANCIAL FUTURE!

LIKE A FRANCHISE:• Systemization, standardization, uniformity• State-of-the-art management systems• Merchandising and marketing tools• Growing visibility• Own multiple business locations• Standardized training systems

UNLIKE A FRANCHISE:• No franchise fees • No monthly royalties• No territorial restrictions• Start part time with flexible hours• Minimal startup expenses plus potential tax advantages

• Little risk

The UnFranchise® Business Development SystemTHE 2 TO 3 YEAR PLAN

TWO WAYS TO EARN INCOME AS A MOTIVES BEAUTY ADVISOR

Individual Sales

• Earn 30% or more in retail profits from your sales

• Earn $300 or more per Beauty Event*

• Market and promote through your personal MotivesCosmetics.com website

Team Sales

• Build two teams of five Beauty Advisors, each holding two Beauty Events per month, to earn $1,500 or more in commissions

• Build additional teams and/or host more Beauty Events, increasing commissions exponentially

*Average Beauty Events generates sales of $1,000 or more per show

FIVE STEPS TO BUILDING YOUR MOTIVES ® BUSINESS

1. Apply

2. Create

3. Qualify

4. Activate

5. Teach, Manage

and Support Others

1. Apply

*BDC - Business Development Center

SALES REPRESENTATIVE

• No cost • Buy product at Independent

Distributor cost and earn gross retail profit

UNFRANCHISE® OWNER

• Subscription Fee• Buy product at Independent

Distributor cost and earn gross retail profit

• Participate in the Management Performance Compensation Plan and earn commissions

1. ApplyYOUR SUBSCRIPTION INCLUDES:

• SHOP.COM website• Isotonix® & Motives® websites• UnFranchise® Business Account• Career Manual• Getting Started Guide

• Access to Audio DownloadTraining Library

• Preloaded MP3 device• Monthly Powerline Magazine• Training and Seminar System• Coaching and mentoring by

experienced UnFranchise Owners

*BDC - Business Development Center

• Taps into the fastest growing channel in Beauty Care industry• All the benefits of the website, focused on the Beauty Care customer to increase sales• Personalized site that is consistently updated• Constant selling- 24/7• Free leads for new customers and Beauty Advisors

motivescosmetics.com

Motives® Trainings

Search Motives® Trainingsin your area

Motives available training classes:

• Building your Business with Motives $25

• Motives Product Knowledge, Application and Sales $25

• Skincare 101 $25

• Custom Blend Liquid Foundation Training $25

• Custom Blend Mineral Powder Training $25

• BV is the unit value (business volume) that is attached to every product, which commission and bonuses are based on

• For example: Motives® Rich Formula Lipstick Distributor Cost: $10.50 Suggested Retail: $14.95 BV: 8.5

2. Create BV to Earn Commissions

• Retail Sales– MotivesCosmetics.com – Motives Catalogs– Invitational Postcards – Motives Events

• Buy from yourself• Referrals• Internet Marketing• One-to-One Marketing

2. Create BV to Earn Commissions

Motives® provides Tools to increase your sales

Downloads

• Accumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV banks•Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV)

3. Qualify

Motives® Fast Start Kit

BV: 300

BV: 300

4. Activate Personally sponsor and place one qualified Shop Consultant in your left and right organizations

5. Teach, Manage & Support OthersPeople lead to more people

LEVERAGE YOUR SALES TO SUPPORT YOUR TEAM…

*BV can be placed in BDC’s of individuals that you have personally sponsored

400 BV

The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Independent Distributor will earn income in that amount.    The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.

Canadian and Mexican Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Canadian Distributors please refer to the end of the printed presentation of the UnFranchise® Management System to see the Canadian Income Disclosure Chart. Canadian and Mexican Independent Distributors should convert references of currency to Canadian dollars or Mexican Pesos based on the Distributor's location. Canadian and Mexican Independent Distributors commissions are converted weekly from U.S. dollars to their country currency. The conversion rate is the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that commission check is paid).

Disclaimer

1,200 total BV from your left and right = $3002,400 total BV from your left and right = $300 3,600 total BV from your left and right = $300 5,000 total BV from your left and right = $600

HOW COMMISSIONS ARE EARNED

1,200 1,200

2,400 2,400 3,600 3,600 5,000 5,000

BV commissions are calculated weekly

Every time you and any BDC in your left and right sales simultaneously completes the BV commission cycle in the same week,

you receive a management bonus of $600!

HOW BONUSES ARE EARNED

Put in twice the work for three times the pay!Annual earnings potential: $327,600

EARN MORE INCOMEEnables you to leverage your efforts by opening multiple

BDCs from the beginning

Weekly Earning Potential: $10,500

EARN MORE INCOME:OPEN ADDITIONAL BUSINESS DEVELOPMENT CENTERS TO

INCREASE YOUR COMMISSIONS

200 BV

200 BV

CREATE THE LIFESTYLE THAT YOU WANT,EARN THE INCOME YOU DESIRE!

• Even if you are not currently a beauty or makeup professional, Motives can be a vehicle for you to create a business and a career path for yourself in this growing, multibillion-dollar industry

•We provide the tools and the education

• Build a full-time income on a part-time basis!

•Work and grow at your own pace

• Set your own hours — work when YOU want to!

GETTING STARTED

1. Place your initial order using the: Motives or Motives for La La Fast Start

Kit. If you want a larger display, choose from one of our other kits.

2. Experience our training program.Product Knowledge, Application and Sales, Building Your Business with Motives, Skincare 101 or Custom Blend.

3. Host an event.

We not only deliver beautyto doors,

We also open them