Motivation in Consumer Behaviour

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1 By:- Mithilesh Trivedi In Consumer Behaviour

description

This is all about Motivation within a potential consumer

Transcript of Motivation in Consumer Behaviour

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By:- Mithilesh Trivedi

In Consumer Behaviour

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Motivation is the driving force within individuals that implies them to action…….

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TYPES OF MOTIVATION

Positive MotivationNegative MotivationExtrinsic MotivationIntrinsic Motivation

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Previous learning

Unfulfilled Needs,Wants and Desires

Tension Drive

BehaviourGoal or NeedFulfillment

CognitiveProcesses

TensionReduction

Motivation process

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SELF MOTIVATION

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THANK YOU

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