PowerPoint Presentation

1

App developers are in the dark about their users

The Problem

As an app developer myself, I know how hard it is understanding your users.Today, asides for some really basic information, were pretty much in the dark about our users.

We all know it so well. Getting people to download your app is actually the easy part. Its getting them to come back & keep coming back thats the real challenge. And interrupting your users life today is more OBNOXIOUS than EFFECTIVE. So how do you keep your place on your users phones?

2

The Solution

Its about understanding what you customers want & when.

About being relevant at the right moment.

Its about building a relationship with your users.

And to do this you need to go beyond just location data.

And leverage real insights about your users to deliver the right message, to the right user, at the right time.

3

Location Analytics

Introducing Motionize Were building the most advanced location analytics for you,

So you can discover who your users are,

And focus on doing what you do best & giving them what they need.

4

LOCATION ANALYTICS PLATFORM Makes it easy to add location & motion-state awareness to any appPlace DetectionPredict behavior Motion State Detection

The Solution

And we make it SO easy.

With just 1 line of code, you get 24/7 Location Awareness, detection of driving, walking, parking, and other Motion-State detection, And let you learn their habits. Because understanding habits = effective engagement.

5

The Secret SauceTechnology Breakthrough

And its all done thanks to our proprietary algorithms that makes use of data from up to 9 sensors found in your typical smartphone today

for example, the accelerometer, the gyro, the compass, the GPS, the Bluetooth, light sensor, etc. Each one of these sensors gives clues as to whether the user is driving, walking, parking, etc. Parallel Parking exampleIn addition, its also a learning algorithm. This means that it actually learns each users habits & adapts accordinglyAnd most people, it turns out, are creatures of habit.

6

Learn where your users come from, where they work & where they spend their timeLocation Analytics

The result is the most useful location analytics out there.

What could your app do if it knew where it was, where its user came from, where he/she works or spend their time?7

Discover how they get aroundMotion-State Analytics

Or if it knew how the user gets around the city.8

Understand who they areUser Profile Analytics

And how about, if it knew with who it was dealing with whether the user is a student, soccer-mom, or hi-techist?

Imagine what your app could do.

9

Engagement

The answer is that your app could finally engage effectively with its user.10

Showcase Example App

An app that automatically identifies parking spots that are about to become available

Hey, are you leaving your parking spot?

Looking for Parking? Open Parko!

One showcase example of the potential is Parko An app that connects between drivers circling the blocks looking for parking with drivers about to leave a parking spot.And the beautiful thing about Parko is that thanks to Motionize, Parko automatically identifies parking spots that are about to become available. This means that the user whos on his way to vacate his spot doesnt need to do anything at all, he doesnt even need to take his phone out his pocket.11

Use Cases

UNDERSTANDING HABITS = ENGAGEMENTEngaging the right users with the right message at the right time

NetBus: Seems your usual bus is running late. Open NetBus to see where it is.

Road Safety Authority: The person you tried to reach is currently busy driving.

And there is a growing number of apps whore now moving forward to understand their users habits & increase engagement.

Like Netbus wholl notify you that your usual bus is running late before you start rushing to the bus stop in the rain, even if their app isnt currently open on your phone.

Or GoNow coupon app that send a location-based coupon with perfect timing the moment you park your car in Tel Aviv & youre about to enter the city, they send you a coupon for the coffee shop right in front of you.

12

MOTIONIZEADNETWORKAPPDEVELOPERBusiness Model

Targeted Personalized Ads via Ad Network partners

We make money by charging on a Volume-based pricing model this simply means that getting started is free & the price gradually grows as you grow. With most customers we now have standard pricing and we're happy to work with customers with a lot of data to find a fair price point.

But theres another exciting model on the way.

A recent Forrester study - Using geo-aware data to target campaigns led to higher click-through rates than any of the other methods

And were going to take this to the extreme.

So that App-developers can also monetize their apps while enjoying all the benefits of Motionize & Ad-Networks enjoy increased revenues through serving premium ads with high CTRs.13

Tomer Neu-NerCEOLets get started!

Itai DavidCTO

Moran BardaCOO

Andrea KruchikCMOwww.motionize.com

So seriously, what are you waiting for. Go to www.. & lets get started.

14

Questions?

Back-up slides

Proprietary technology runs in the background 24/7 and minimizes the impact on battery consumption

Technology Breakthrough

Motionize runs quietly in the background without significantly effecting the phone's battery life.18

Hundreds of thousands of apps could use our platform

900k apps on iPhone, 900k apps on Android

27% of companies plan to implement location-based marketing

36% of mobile marketing campaignsin 2012 used geo-targeting,up from 17% in 2011.

400+ Mobile Ad NetworksAddressable Market

*Sources: eMarketer Report Feb 2013 & Canalysis Report May 2013. Using geo-aware data to target campaigns led to higher click-through rates than any of the other methods

"This is a HUGE market and is growing, 1.6m combined apps, studies show that 27% are looking to implement Loc Based solutionsAnd is growing: up from 17% to 36%

Using geo-aware data to target campaigns led to higher click-through rates than any of the other methods

19

Our Clients

TypeClientStatusCommentsParkingPinkPark, ParkoPedia, BePark, EasyParkMOUVolume-Based PricingE.g. PinkPark: $1,000/month, 10k usersNavigation & Car InsuranceNetBus, Navmii, AutoBoxMOURevenue Share, 13.5m users, DataRestaurantsThe Food BookMOUVolume-Based Pricing, 500 appsCafesCoffeeCallMOURevenue ShareRetailersSears, SuperPharmProof of ConceptVolume-Based PricingCouponLeumi Card; GoNow; OnMyWayMOUCoupon & Loyalty ProgramsGas StationFulltankMOUVolume-Based PricingMobile PaymentsPangoMOURevenue Share, 700k usersMediaYnet; MakoProof of ConceptIsraels largest mobile playersEventsShowAppMOUVolume-Based PricingMobile AdvertisersAppoxee; Smaato; TapjoyEarly StagesAd-network partnersDatingHeyStack; TinderPipelineFitnessNike+; TrackMyRunPipelineNotes & OrganizersEvernote; AnyDoPipelineFleet ManagementScania; TremblePipelineSmart Home SystemsSmartHomePipelineNotes & OrganizersEvernote; AnyDoPipelinePublic AlertWeather/DisasterPipeline

- clients - just say something short like "this is a list of the first apps on trial"

20

Our key differentiators are battery-efficiency, motion-state detection & behavior prediction 24/7 energy efficientGeo-FencingMotion-state detectionLearning Algorithm (Predictive)AnalyticsCross-app Data SharingApple-+----Urban AirShip-+--+-Geoloqi++--+-Motionize++++basiccoming soon

Competitors

They are big players, but this is not their main focus, so they wouldnt be able to do it as good as we do. This actually could be a good exit strategy for us along the way

21

Motionizes SDK is a combination of Mobile Engagement, Analytics & AdvertisingComparables

SDKTypeNumber of InstallsUrban AirshipMobile engagement1 BillionParseMobile engagement100 MillionAppoxeeMobile engagement250 MillionCrittercismAnalytics500 MillionFlurry Analytics400 MillionBango Analytics600 MillionDistimo Analytics3 Billion StartAppAdvertising800 MillionAdmobAdvertising 8 Billion

22

Imagine what your app could do if it knew:Where the user is right nowWhat theyre doingthis very momentWhere theyregoing to be123The Need

Now Imagine what your app could do if it knew: Where the user is right now : shop appsWhat hes doing this very moment: parking app the user now is looking for parkingWhat about if we know Where shes going to be: coupon aps

There are real examples of apps that are using our platford

23