Mother’s Day Infographic
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Transcript of Mother’s Day Infographic
How much people spend on Mom
Who is buying gifts
Mothers Day becomes a
Mothers Day is the 3rd largest
85.4MillionMothers in the U.S.7
Daughtersmake up the majority of the gift givers.1
25-34Age of the largest spenders2
$20.7BIn 2013, Mothers Day spending rose 11.3% to nearly $20.7 billion.2
>53%spend less than $100.3
1/3 spend more than $100.3
U.S. shoppers will look to boutiques and small retailers for Mothers Day gifts.6
Of those who planned to purchase a tech gift for Mothers Day, the top gifts were a tablet (46%), smartphone (27%), computer (20%), camera (13%), or an e-reader (11%).3
2 of 3
Per-person Mothers Day spending.2
$2.3B+44%consumer eletronics,to $2.3B
We believe in connecting your business to those who celebrate the lives of moms everywhere.
29%share of internet searches.Dont miss out on nearly 1/3 of your potential customers.4
23%The Yahoo Bing Network audiencespends 23% more than the averageonline population.
Mothers Day fun facts
Where people shop
Popular gifts for Mom
Here at Bing Ads,Reach an audience that spends more
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Here at Bing Ads we are excited for Mothers Day
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1. Flowerdeliverexpress.com and Yahoo research, 20132. NRF, Consumers intentions and Actions Survey, 20133. PriceGrabber Mother's Day Survey, May 20134.
comScore Explicit Core Search (custom), December 2013. The Yahoo Bing Network includes Microsoft and Yahoo CoreSearch sites in the U.S.
Consumer Electronics Association survey, 2012
FedEx Survey, April 2012http://www.cnn.com/2013/09/06/us/mothers-day-fast-facts/http://corporate.hallmark.com/Holiday/Mothers-Day
Top Gifts forMothers Day
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Shoppers still prefer to browse in stores, but 28.5% will shop online this year.2
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