Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year.

Source: http://mothersday.indiangiftsportal.com/

Mother’s Day Gifts

Gift CategoriesBags Clothing

Home Décor

Personalized Gifts

Jewelry

Pooja Items

Home Textiles

Clothing – Popular Categories

Type

Sarees

Shawls

Suits

Western Wear

Perfumes

+ 17%

Bags

+ 32%

Cosmetics

+ 28%

Popular Sarees

Jewelry – Popular Categories

Sales

Watches

+ 26%

Silver

CZ Diamonds

Pearl

Semi-Precious Jewelry

Pearl Watches are very

popular as mother’s day gifts.

Home Décor – Popular Categories

Home Décor

Jewelry Boxes

Key Holders

Book Rests

Clocks

Photo Frames

Usable Decorative Items

Pooja Gifts – Popular Categories

Sales

Popular Personalized GiftsSeries 1

Both Message & Photo Mugs are popular as Mother’s Day Gifts.

Gifts are not enough!27% of mother’s day gifts contained flowers as a part of the gift.

10% of gifts for mom contained flowers & cakes

8% of gifts had an add on of Chocolates, Sweets, Fresh Fruit and or Dryfruits

8% kids sent readymade hampers to their moms with flowers in addition to the gifts 53% of all mother’s day gifts contain

flowers and or other add ons.

Popular FlowersPercentage

Roses

Carnations

Orchids

Plants

Pink & Red Roses are the most popular.

The highest selling bouquet

was “Pretty Pink

Please”Contributing for

4% of the orders and 2% of order value.

Aver

age

Ord

er V

alue

: ₹

883

Average Order Value: ₹1,838

Average Order Value: ₹1,431

Average Order Value: ₹835

Aver

age

Ord

er V

alue

: ₹53

2 Av

erag

e O

rder

Val

ue: ₹

883

Budget Trends WorldwideCANADAAverage Order Value: ₹1,379

UNITED STATES OF AMERICAAverage Order Value: ₹1,380

AFRICAAverage Order Value: ₹1,401

UNITED KINGDOMAverage Order Value: ₹1,958

EUROPEAverage Order Value: ₹1,332

SAUDI ARABIAAverage Order Value: ₹982

Budget Trends Worldwide

AUSTRALIAAverage Order Value: ₹1,863

NEW ZEALANDAverage Order Value: ₹1,341

EAST ASIAAverage Order Value: ₹1,972

UNITED ARAB EMIRATESAverage Order Value: ₹1,448

INDIAAverage Order Value: ₹916

SINGAPORE Average Order Value: ₹1,486

Order Density

Perc

enta

ge o

f Ord

ers

UNITED STATESOrder Percentage: 53%

CANADAOrder Percentage: 6%

UNITED KINGDOMOrder Percentage: 2%

INDIAOrder Percentage: 29%

AUSTRALIAOrder Percentage: 4%

Although Mother’s Day gifts are sent to India from all corners of the globe, From Belgium to Botswana, Uganda and Trinidad & Tobago, India & US account for 82% of the orders.

Average Value of Gifts Received by

Mothers in

2013Pe

rcen

tage

of O

rder

s

NEW DELHIAverage Order Value: ₹1,381Percentage of Orders: 3%

MUMBAIAverage Order Value: ₹1,225Percentage of Orders: 6%

BANGALOREAverage Order Value: ₹1,169Percentage of Orders: 4%

KOLKATAAverage Order Value: ₹1,247Percentage of Orders: 3%

CHENNAIAverage Order Value: ₹1,235Percentage of Orders: 5%

The Metros• The metros account for 21% of all Mother’s Day gifts received•Mumbai has the most number of Mother’s Day gifts at 6%• Chennai follows close behind at 5%

• New Delhi gets the highest value of gifts at ₹1,381• Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235

Average Value of Gifts Received by

Mothers in

2013Pe

rcen

tage

of O

rder

s

ANDHRA PRADESHAverage Order Value: ₹1,214Percentage of Orders: 10%

UTTAR PRADESHAverage Order Value: ₹1,248Percentage of Orders: 10%

MAHARASHTRAAverage Order Value: ₹1,343Percentage of Orders: 9%

GUJARATAverage Order Value: ₹1,334Percentage of Orders: 7%

PUNJABAverage Order Value: ₹1,414Percentage of Orders: 7%

HARYANAAverage Order Value: ₹1,248Percentage of Orders: 6%

Average Value of Gifts Received by

Mothers in

2013Pe

rcen

tage

of O

rder

s THE REST OF INDIA

- Tamil Nadu & BIhar – 3% each- Kerela, Rajasthan – 2% each- Karnataka, Odisha, Uttarakhand, West Bengal,

Jammu & Kashmir, Chattisgarh - 1% each

Average Order Value: ₹1,506Percentage of Orders: 17%