Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year.

Source: www.indiangiftsportal.com

Mother’s Day Gifts

GIFT CATEGORY TRENDSWhat is everyone sending their moms in India.

Gift Categories

Bags Clothing

Home Décor

Personalized Gifts

Jewelry

Pooja Items

Home Textiles

Clothing – Popular Categories

70%

11%

16%

3%

Sarees

Shawls

Suits

Western Wear

Perfumes+ 17%

Bags+ 32%

Cosmetics+ 28%

Popular Sarees

More on Clothing…• Saree seems to be the gift of choice for

Mother’s Day. Although Ethnic seems to be the buzzword of the year 2013, we see a big trend coming in Geometric Prints as well as Bollywood Replica Sarees.

Jewelry – Popular Categories

8%

8%

33%

51% Semi-PreciousFashion Jewelry

Diamond

EthnicWatches

+ 26%

Semi-Precious Jewelry

Silver

CZ Diamonds

Pearl

Pearl Watches are very

popular as mother’s day gifts.

More on Jewelry…• Crystal seems like the perfect option for

those looking for clear stone jewelry. The value is similar to CZ Diamonds with a more modern form factor.

• •Pearl fans have reasons to rejoice with a brand new trend for Pearl Clutches and Handbags coming into the market.

Home Décor – Popular Categories

4%

32%

7%

22%

28%

6%

Home Décor

Utility Items

Usable Deco-rative Items

Home Tex-tiles

Tableware

Wall Décor

Feng Shui Gifts

Showpieces

Decorative Items

Usable Decorative Items

Jewelry Boxes

Key Holders

Book Rests

Clocks

Photo Frames

Pooja Gifts – Popular Categories

69%

11%

7%

6%7%

God Idols

Candles & Incense

Chowkis

Diyas

Pooja Thalis

Popular Personalized Gifts

Mugs Other Photo Gifts Message Gifts

Both Message & Photo Mugs are popular as Mother’s Day Gifts.

More on Personalized Gifts…

• Although photo based gifts are popular, what is really picking up is the trend of ‘Message Mugs’. Simply gifts with Mom quotes on them, Affirmations of love etc.

• In fact amongst all gifts, those labeled with ‘Love’ & ‘Mom’ had the highest sale.

Gifts are not enough!27% of mother’s day gifts contained flowers as a part of the gift.

10% of gifts for mom contained flowers & cakes

8% of gifts had an add on of Chocolates, Sweets, Fresh Fruit and or Dryfruits

8% kids sent readymade hampers to their moms with flowers in addition to the gifts

53% of all mother’s day gifts contain flowers and or other add ons.

Popular Flowers8%

8%

16%

68%Roses

Carnations

Orchids

Plants

Pink & Red Roses are the most popular.

The highest selling bouquet

was “Pretty Pink

Please”Contributing for

4% of the orders and 2% of order value.

BUDGET TRENDSGlobal & Indian Budgets, category wise budgets

Aver

age

Ord

er V

alue

: ₹

883

Average Order Value: ₹1,838

Average Order Value: ₹1,431

Average Order Value: ₹835

Aver

age

Ord

er V

alue

: ₹53

2 Av

erag

e O

rder

Val

ue: ₹

883

Budget Trends WorldwideCANADAAverage Order Value: ₹1,379

UNITED STATES OF AMERICAAverage Order Value: ₹1,380

AFRICAAverage Order Value: ₹1,401

UNITED KINGDOMAverage Order Value: ₹1,958

EUROPEAverage Order Value: ₹1,332

SAUDI ARABIAAverage Order Value: ₹982

Budget Trends Worldwide

AUSTRALIAAverage Order Value: ₹1,863

NEW ZEALANDAverage Order Value: ₹1,341

EAST ASIAAverage Order Value: ₹1,972

UNITED ARAB EMIRATESAverage Order Value: ₹1,448

INDIAAverage Order Value: ₹916

SINGAPORE Average Order Value: ₹1,486

Order Density

Perc

enta

ge o

f Ord

ers

UNITED STATESOrder Percentage: 53%

CANADAOrder Percentage: 6%

UNITED KINGDOMOrder Percentage: 2%

INDIAOrder Percentage: 29%

AUSTRALIAOrder Percentage: 4%

Although Mother’s Day gifts are sent to India from all corners of the globe, From Belgium to Botswana, Uganda and Trinidad & Tobago, India & US account for 82% of the orders.

Average Value of Gifts Receive

d by Mother

s in 2013

Perc

enta

ge o

f Ord

ers

NEW DELHIAverage Order Value: ₹1,381Percentage of Orders: 3%

MUMBAIAverage Order Value: ₹1,225Percentage of Orders: 6%

BANGALOREAverage Order Value: ₹1,169Percentage of Orders: 4%

KOLKATAAverage Order Value: ₹1,247Percentage of Orders: 3%

CHENNAIAverage Order Value: ₹1,235Percentage of Orders: 5%

The Metros

• The metros account for 21% of all Mother’s Day gifts received

• Mumbai has the most number of Mother’s Day gifts at 6%

• Chennai follows close behind at 5%

• New Delhi gets the highest value of gifts at ₹1,381

• Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235

Average Value of Gifts Receive

d by Mother

s in 2013

Perc

enta

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f Ord

ers

ANDHRA PRADESHAverage Order Value: ₹1,214Percentage of Orders: 10%

UTTAR PRADESHAverage Order Value: ₹1,248Percentage of Orders: 10%

MAHARASHTRAAverage Order Value: ₹1,343Percentage of Orders: 9%

GUJARATAverage Order Value: ₹1,334Percentage of Orders: 7%

PUNJABAverage Order Value: ₹1,414Percentage of Orders: 7%

HARYANAAverage Order Value: ₹1,248Percentage of Orders: 6%

The 5 Top States

• Mothers Day gifts to Uttar Pradesh & Andhra Pradesh account for 10% of orders each.

• Punjab leads the order value chart across the country at ₹1,414

• Gujarat & Maharashtra have the second highest order value at ₹1,334 & ₹1,343

Average Value of Gifts Receive

d by Mother

s in 2013

Perc

enta

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THE REST OF INDIA- Tamil Nadu & BIhar – 3% each- Kerela, Rajasthan – 2% each- Karnataka, Odisha, Uttarakhand, West Bengal,

Jammu & Kashmir, Chattisgarh - 1% each

Average Order Value: ₹1,506Percentage of Orders: 17%

Location Inferences• Its interesting to note that the order value

goes higher as you go deeper into B class towns. Coimbatore stands for an order value of ₹3,004, Jammu at ₹1,721

• Metros surprisingly don’t account for the highest order values or the highest chunk of the orders.