Mostviertel, una región de turismo rural en Austria
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Transcript of Mostviertel, una región de turismo rural en Austria
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Mag. Andreas Purt, CEO Mostviertel Tourismus
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Mostviertel – Niederösterreich/Lower Austria
• about 407.000 inhabitants
• total area: 3.500 km²
• Sea level ranges from 246 m in Ardagger (close to the River Danube) up to 1,893 m on the summit of the Ötscher
• Distances:St. Pölten – Vienna 64 km St. Pölten – Linz 125 kmSt. Pölten – Salzburg 250 km
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Where is the „Mostviertel“?
Ötscher
Dona
u
St.
Pölten
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Mild.
Wild.
A flourishing region. mild and wild
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Linz Wien
A popular vacation- and trip region
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A popular vacation- and tripregion.
Budapest
Bratislava
Prag
Brünn
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A popular vacation- and trip region
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Ownership of Mostviertel Tourism
30%
45%
25%
provincionalgoverment
6 RTOs
business
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investment into identity 2001 - 2014
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Where do we spend the money?
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Tourism revenues und value
• Revenues through overnight staysca. 87 million Euro ca. 58 million Euro value
• Excursion tourismca. 123 million Euro revenuesca. 81 million Euro value
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Sustainability – practical examples in the Mostviertel
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Kulturpark Eisenstraße5 Elemente
PielachtalDas Tal der Dirndln
Traisental-DonaulandWein & Rad
Elsbeere-WienerwaldEdle Elsbeeren
Traisen-GölsentalWasser, Wald & Wild
MoststraßeBirnen & Moste
Naturpark Ötscher-TormäuerWilde Ruhe
Melker AlpenvorlandSpiel der Sinne
Via SacraÖsterreichs ältester Pilgerweg
PanoramahöhenwegGenuss auf höchster Ebene
St. PöltenMitten in Europa
TraisentalradwegDer Genuss-, Familien- & Pilgerradweg
DunkelsteinerwaldWildrosen & Hagebutten
A lot of Initiatives
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Fruits of the Mostviertel
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Betzelsbirne Dorschbirne Gelbmostler Graue Pelzbirne Grüne Bratbirne Grüne Pichlbirne Grüne Winawitz
Königshofer Landlbirne Landlkugel Luxemburger Rosenhofbirne Rote Carisi Rote Pichlbirne
Rote Winawitz Rote Kochbirne Schweizer Speckbirne Stiegelbirne Tollbirne Knollbirne
Wasserbirne
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Betzelsbirne Dorschbirne Gelbmostler Graue Pelzbirne Grüne Bratbirne Grüne Pichlbirne Grüne Winawitz
Königshofer Landlbirne Landlkugel Luxemburger Rosenhofbirne Rote Carisi Rote Pichlbirne
Rote Winawitz Rote Kochbirne Schweizer Speckbirne Stiegelbirne Tollbirne Knollbirne
Wasserbirne
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Pielachtal - Dirndltal Reliability & Seriousness
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Sustainability and Innovation:EDEN AWARD 2007 Award for
sustainability and innovation
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Mostviertler Regionen als Vorreiter
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Conference on Sustainability in Tourism in the Mostviertel
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From the region, for the region
80 Employees
40% Regional Products
Regional events
Manufacturer &Suppliers
Profiling & Marketing
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Peasant HeritageMostviertel – Cultural Landscape
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Living spaceNatural and cultural landscape
Tourism product Moststraße
processing and marketing of Obstproducts
•Fruit collection
•Tree planting
• Mostbauernhof/Streuobstwiese
• pear tree sponsorship
•Moststraße
•Product marketing
•Mostheurige, Mostwirte,
•sale
•Harvest mechanisation
•Productinnovation (Gerbstoff)
•Mostbirn- und -verarbeitungsbörse
•Mostmarketingcompany
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Ciderbarons/Mostbarone
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MostBirnHaus www.mostbirnhaus.at
opened April 200720.000 visitors/yearowned by 30 villages
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2. Salon des Mostes, 13. April 2014 Schallaburg
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Iron Road
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EDEN AWARD 2008
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Listening Chair Kulturpark Eisenstraße
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The individual tour escort:Rent a SEPP
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Cultural Places
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wellenklaenge und gipfelklaenge
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Urwald und Naturparke
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Die Mariazellerbahn
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2020.