Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of...

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We had fun checking social media demographics surveys from different credible sources like Pew Resea...

Transcript of Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of...

  • 1. Most Popular Social Media Sites Review: Why Women AreThe Real Power Behind The Huge Success Of Pinterest andTumblrWe had fun checking social media demographics surveys fromdifferent credible sources like Pew Research Center and Burst Media and we were able to pluck outsome distinct patterns that suggest women are taking over social media and we've turned the datainto a nice infographic.The infographic that our journalists created shows that women not only use social media moreoften than men, but they use these sites in more ways. More women also use the top social mediasites and they dominate the visual-type social websites, which are the fastest growing socialnetworks today. No site establishes women's dominance in social media more than Pinterest,where 33% of U.S. women online access Pinterest (for men it's only 8%).But more tellingly is how women lead the trend of accessing social media via mobile. Forty-sixpercent of women use their smartphones to check their social account versus 43% for men.Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that tothe Business Insider report saying 60% of social media time is spent on smartphones and tablets,and you'll realize women will be setting the pace towards social mobiles.What does this trend mean? Nothing much except for the fact that social media is now the topInternet activity, according to Business Insider. Americans spend an average of thirty-seven minutesdaily on social media, and more than half of them are women.Not only that, women interact with brands more often and for a wider range of reasons and theyconsume and share news more frequently than men, who are likely stuck in news and sportswebsites.We can expect more content and brands leaning towards women's interests. If you're a marketer youshould take these trends seriously to position your messaging. If you're a woman, this is girl powerthat you can harness for serious gender issues.CHECK OUT THE INFOGRAPHIC FOR MORE DETAILS ON HOW WOMEN RULE AMERICANSOCIAL MEDIA:

2. Embed This Image On Your Site (copy code below):Raw data that we used:US Women Rule Social MediaWomen rule social media in the US in more ways than one. Let's explore six of the reason why:More women use the top social mediaAcross all the top social media platforms, women use them more than men.Facebook: Women 76% Men 66%Tumblr: Women 54% Men 46%Pinterest: Women 33% Men 8%LinkedIn: Women 19% Men 24%Instagram: Women 20% Men 15%Twitter: Women 18% Men 17%Women use social media more frequently daily30% of US women online use social media several times per day compared to only 16% of US men.Women are more likely to interact with brands in social mediaUS women are more likely to interact with brands using social media and in several ways:Show support: Women 54% Men 44%Access offers/coupons: Women 53% Men 36%Stay current: Women 39% Men 33% 3. Comments: Women 28% Men 25%More women consume news in social media58% of US women online consume news on social media compare to only 42% of US men. As towhere they prefer to consume news:Facebook: Women 58% Men 42%Google Plus: Women 52% Men 48%Women lead the trend towards social media via mobileWomen use smartphones and tablets more often for social media.Smartphone: Women 46% Men 43%Tablet: Women 32% Men 20%Women drive the growth of visually-based social mediaInstagram, Pinterest, and Tumblr have gained ten million new users over the past 12 months,making them the fastest growing social media. More women use the top visual social media:Tumblr: Women 54% Men 46%Pinterest: Women 33% Men 8%Instagram: Women 20% Men 15%Submitted by Alex Hillsberg 4. Alex has a keen interest in the stock market, small and medium enterprises and personal finance,pursuing news, stories and issues around these topics for nearly twenty years now. He has writtenfor various financial websites helping average Americans to pursue their financial goals.Category: Featured Articles, Ideas Worth Spreading, Infographics, ReviewsRelated PostsSocial Media and Smartphone Facts: Review of Why Men Look For Business &Love While Women Seek Games & KnowledgeThe Art of Deceptive Advertising: Quick Review of False & Misleading TricksUsed In AdsComparison of the Most Valuable Brands of 2014: How Google Overtook Appleat the No. 1 Spot 5. Review of Famous Company Logos: How The Big Business Uses The EmotionalPower of LogosTop 10 most dangerous jobs in the US: It's not police officers & firefighterswho have the most risky career pathComparison of the Top Tech Company Acquisitions: Microsoft, Google,Facebook, Apple and Other Business GiantsTop Gadgets & Tech Of 2013: Best Smartphone, Tablet, Laptop, App, Console,OS And MoreThe Most Expensive Food In The World: 10 Lavish Alternatives To YourEveryday Dishes 6. Beer Prices Around The World Compared: The Cheapest, Most Expensive AndMost Popular Beer BrandsBeer vs. Wine: Surprising Booze Facts, Popular Brands & Big Festivals - TheGreat Drink Debate Rages On