Most Admired Combined Low Res PDF (1)

7/29/2019 Most Admired Combined Low Res PDF (1)

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March 2013

BaroMeter

of change

How we did it: the

methodology p4

froM the top

The countdown of

the world's 50 most

admired brands p7

Best regions

The world's most

admired brands by

country p25

winebrands

Worlds most admired


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march 2013iDrinks internatmost admired wine Brands SUPPLEmENTidrinksint.com

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Te etodology beind te

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Te denitive guide to te wolds 50

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cha dav+44 (0)1293 590047

[email protected]

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Jaq Bayle+44 (0)1293 590048

[email protected]

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rge Beu+44 (0)1293 590043

[email protected]

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cae Pel Faeh+44 (0)1293 590042

[email protected]

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Ju sh+44 (0)1293 590041

[email protected]

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ruell d+44 (0)1293 590052

[email protected]

Drinks International, Zurich

East Park, Crawley, West Su

RH10 6AS United Kingdom

Tel: +44 (0)1293 590040

Fax: +44 (0) 1293 474010

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The timefor wine

Welcome to this years Drinks International Most

Admired Wine Brands supplement.

This is the third time we have asked our panel o

leading wine proessionals to cast their votes. The results are, as

always, ascinating.

Its an interesting time to be involved in wine. Theres something

o a power shit taking place. Asian markets are experiencing

dynamic growth, the US is opening up to wine more than at any

time in its history, and upwardly mobile consumers in markets likeBrazil and Russia are also getting a taste or wine like never beore.

In Europe, meanwhile, wine is fnding growth harder to come

by not just in producing countries, where consumption has been

slowly tailing o or some time, but in the UK, which has grown

accustomed to sales increases but may now have reached its peak.

So brand owners are redrawing their maps and setting their sights on

markets that were previously o their radars. As weve seen with China,

the brands that have done most to open doors are prestige marques

such as Lafte, or international brands like Jacobs Creek, which have

the scale, resources and consumer profle to make progress.

Reputation counts or an awul lot in the wine world, now more

than ever. Our survey is the perect indicator o which brands lead

the way on the global stage as well as which brands are on the

march, and which ones may have more work to do.


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march 2013most admired wine Brands SUPPLEmENTidrinksint.com

as lwys, ou judges st tei votes in seet b

ein nonyous if tey ose. Tose wo gve p

to be publised e li sted below. as lwys, judges w

bnds wit wi tey ve pofessionl ssoit

sk dukv (cze republi), eduto nd ese

Gfy spc (UK), eduto

d Jg (UK), goup wine dieto t Teso

su Bch (Sout afi), ief exeutive of Wines of

C v C mw (Netelnds), eduto, o

J t (Spin), dieto of buying t Enoti

Ch nhlg (Sout afi), sles nd ke

Fily Wines

Gv Quy (UK), owne, cteu Budu

J Vc (Potugl), eduto

mchl Cx (UK), Euope dieto t Wines of cile

Chl mclf (UK), eduto, onsultnt nd w

sph rklv (US), exeutive dieto nd n

s dyl (UK), oeil dieto t con y

Xv ru (Fne), soelie nd estuteu

P Kl (Sweden), eduto nd wite

sff schl (Geny), keting dieto t

mgul Ch (Sout afi), goup soelie t TsoP scu-sh mw (austli), tou ogn

nl Bk (UK), foe UK & Ielnd oeil d

wy nby (UK), eduto, wite nd tou ogn

rch Bpl mw (UK), eduto nd onsult

mchl Hll sh mw (austli), wine podue

tu mlu mw (Finlnd), ipote, eduto

J mul og Fu (Spin), dieto, O Fo

Jul mhy (UK), wite

P mcCb (New Zelnd), onsultnt nd w

Now in its third year, the

Drinks InternationalMost

Admired Wine Brandshas become a reliable

barometer o the way thendustry regards its leading players.

As any wine proessional knows,sales success is not the only indicator o

a healthy brand.

And achieving mega volumes doesnot necessarily mean that a wine can be

regarded as great.Winning the admiration o your

peers, and wine proessionals across

the world, is not something that can be

achieved merely by installing 1-millionitre tanks at your winery, shiting

10 million cases a year, or buying the

sponsorship o a major sporting event.

So how can it be done? In manyways, its an intangible thing. We cant

always put our nger on exactly whywe admire something. But we gave our

udging panel a ew pointers.

When casting their votes, we asked

judges to use the ollowing criteria:l wines should be o consistent orimproving quality

l they should refect their region orcountry o origin

l they should respond to the needs andtastes o their target audience

l they should be well marketed and

packagedl they should have strong appeal to a

wide demographic.The judging panel, as usual, included

Masters o Wine, consultants,

winemakers, wine writers, retailers,

educators, buyers and analysts.This year we recruited extra judges

rom emerging markets in Asia, to give

the panel more o a balanced look, and

to refect the explosive growth thatwine is experiencing in the region.

In particular weve approachedwine educators the people who are

doing more than most to spread wine

knowledge in markets such as China

to take part in the poll.

Judges can vote or up to six winebrands. Again we emphasised that this

was not necessarily a competition toreward the best-selling wines in the

market, or those with the most criticalacclaim.

To help them on their way, we

supplied a list o more than 80 well-known brands and producers, but as

usual we also encouraged the option oree choices names not included on

our list.

The results are ascinating.

While some brands have beena model o consistency, and haveperormed equally well in all three

Most Admired surveys, a ew tend to

yo-yo around the top 50 and some dipin and out.

Where there was a tie or places, asmall jury o voters was assembled to

decide the nal positions.

Baeef hage

m Ae W


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For the third time insuccession, Concha y Torotops the Most AdmiredWine Brands poll. Its astaggering achievement,

displaying the sort o consistency thatdevotees o the brand have come toexpect rom the winemakers behindChiles most amous export.

Casillero del Diablo is the brand thatis most associated with the Concha yToro name. Preliminary gures romthe company show that global volumeso the brand rose by an impressive 8%in 2012, reaching a gure o around 3.4million cases. It accounts or just under

hal o all exports by Concha y Toro.The UK market remains the most

important market or Casillero delDiablo and, despite all the challengesacing exporters to that country rising duty rates, squeezed marginsand reduced consumer spendingpower the brand hit new heights lastyear. Its now a 1m-case wine in theUK market, where it remains one othe ew major international brands togarner avourable reviews rom critics.Matthew Jukes, who writes or theUKs Daily Mail, described Casillero delDiablo Cabernet Sauvignon 2010 as thenest value Cabernet on the planet.

The brand has beneted rommarketing investment rom Concha yToro, involving brand-building work inmore than 50 markets, both in mediaand at point o sale. The partnershipwith Manchester United continues topay dividends.

For Concha y Toro as a whole, themost dynamic region in 2012 was Asia,where it achieved volume growth o21%. China, unsurprisingly, is leading

the way, with volumes up by 56%.Its ollowed by Japan (+20%), Korea(+26%), Hong Kong (+14%) andSingapore (+30%).

This has not happened by accident.In 2010 a commercial division wascreated or the region, ollowed bythe opening o the regional ocein Singapore. The company is nowin the process o opening an ocein Shanghai with the objective o

strengthening its position in China.Almost two thirds o Concha y Torovolumes worldwide are distributed byits own network, meaning the sales andmarketing are also closely controlledby the Chilean head oce. Its a systemwidely envied by rival brand ownerswithout such resources, who are orcedto rely on partnerships and agencyagreements with other businesses, notalways with the results they would

preer. In addition to its recentin Asia, the company has also wholly-owned commercial oCanada and South Arica in thyear.

Concha y Toros more upmaoering has also been perormGlobal sales o the super-premMarques de Casa Concha grew2012, according to company

In this years Most Admired

we separated Cono Surs votesthose o Concha y Toro as a wollowing eedback rom thoseelt that they deserved to be trdierent entities. So Cono Surthe top 50 in its own right, ortime yet still Concha y Toroenough votes to top the table. more proo, i it were needed, genuinely is the worlds most awine brand.

chay testimated gloBal shipments:20m cases

Country of origin:Chile and Argentina

owner:Concha y Toro


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We dont pat ourselveson the back or thinkwe are the best;we simply believein doing things a

little better every day. Thats one othe most telling statements in a long

list o company values published byTorres. Brand owners o this scale areoten accused o taking short cuts andaccepting compromise in their quest toretain their dominance. Torres, on theother hand, is never associated withsuch complacency.

Torres wines can now be ound inmore than 150 countries, with exportsaccounting or 72% o the companysbusiness. In 2011, turnover rosealmost 5% to 215m, with 95% othe companys prots reinvested intothe business to ensure growth andviability in the long term.

Outside o its native Spain, Mexico,

the UK, the Netherlands, Germany andFinland are Torres most important

territories, though the list also includesdeveloping markets such as Russiaand China, where more growth seemsassured.

Bodegas Torres can trace its historyto 1870. The company now owns2,272 hectares o vineyards, 1,800 o

which are in Spain, 440 in Chile, and32 in Caliornia. It employs more than1,300 people worldwide.

In Spain, Bodegas Torres has a rangeo vineyards in various Denominationso Origin: Peneds, Conca de Barber,Priorat, Jumilla and Costers del Segre;as well as wineries in Peneds, Priorat,Ribera del Duero, Rioja and Rueda.

Outside Spain, its most acclaimedvineyards are Mas La Plana, GransMuralles, Reserva Real, Perpetual,Fransola, Milmanda, Manso de Velasco(Chile), the Don Miguel and DoaMargarita Vineyards (Caliornia), andthe Jean Leon winery which is managed

by Mireia Torres-Maczassek, whocombines this role with running the

Priorat winery.The companys most mainstream

brands, Via Sol and Sangre de Toro,are acclaimed by critics or their

consistent quality. Other amiliarbrands include De Casta, Coronas,

teestimated gloBal shipments:4-5m casesCountry of origin:Spainowner:Torres SA

Atrium and Via Esmerelda, wthe premium end Torres takes in Coronas Mas la Plana, madCabernet Sauvignon rom a 29

in Peneds.Since 1991 the company has

led by Miguel A Torres, a ourgeneration amily member whpioneering work has helped shthe modern Spanish wine induA committed environmentalistan opponent o intensive viticuand preers biological treatmechemicals.

Along with vice-presidents JTorres and Marimar Torres, Tnow overseeing the steady trato the th generation, represeby Arnau Torres-Rossell, MirTorres-Maczassek, Cristina To

Miguel Torres-Maczassek, whbecame the companys generalDont expect the succession

to a change o direction, howenew generation are unlikely totheir amily laurels, but they wcharged with continuing a legademands innovation, trust, loyteamwork and honesty and tcharacteristic humility that haTorres such an iconic name o


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Penolds has been veeringtowards super-premiumstatus or some time indeed Grange has beenregarded as Australias icon

wine almost since it rst appeared inthe 1950s.

Recently, however, the project hasgained real momentum as Penolds hasconquered Asian markets and playedon its luxury credentials. Two launchesrom 2012 illustrate the strategyperectly.

First, Penolds released its highlysought-ater Block 42 KalimnaCabernet Sauvignon 2004 in a hand-blown glass ampoule housed in a hand-tooled wooden cabinet, with an askingprice o AU$168,000.

As commentators pointed out at thetime, thats roughly what you wouldexpect to pay or 10 or more cases oChteau Late 2009.

As part o the deal, winemaker PeterGago will fy to any destination in theworld to open the 12 ampoules thatwere released.

The ampoule will be ceremoniously

removed rom its glass casing andopened using a specially designed,tungsten-tipped, sterling silver scribe-snap, the sales prospectus said.

The winemaker will then preparethe wine using a beautiully cratedsterling silver tastevin.

The wine itsel is worth a raction othe price tag o the ampoule, but thatsnot the point.

Penolds is sending a clear messageto the world that its name is aboutmore than ermented grape juice,even i its very good ermented grapejuice.

Its aligned itsel with a luxury

liestyle, and the kind o aspirationalvalues that appeal to the worlds super-rich.

The theme continued with thelaunch o Penolds Collection, acomplete vertical dating rom the rstexperimental vintage in 1951 up untilthe most recent, in 2007.

Priced at 1.2m, the package alsoincludes 13 magnum cases whichinclude both the ultra-rare 2004 Bin

60A and the 2008 Bin 620 CoonawarraCabernet/Shiraz.

The purchaser will also be sent a caseo Penolds icon and luxury wines orthe next 10 years.

The price tag also includes 50,000in vouchers to spend on acquiring otherolder Penolds wines, two business-class tickets to Adelaide, a VIP tourand tasting at Penolds Magill Estate,two nights accommodation and dinnerat the Magill Estate restaurant.

This shit in strategy has, in reality,rufed a ew eathers among Penoldstraditional customer base, which hasbeen critical o recent price rises.

But Treasury Wine Estates is pleasedwith the progress its making. In itsmost recent gures, net sales revenueor Penolds was up nearly 11% acase, driven by luxury innovationand increased allocation to Asia andemerging markets.

Its all a world away rom the brandsbeginnings in 1844, when a youngEnglish doctor, Dr Christopher RawsonPenold, imported vine cuttings romthe south o France and planted them

near his cottage at Magill, on theoutskirts o Adelaide.

The business continued to progressand really hit its stride whenwinemaker Max Schubert developedGrange (initially without the blessing ohis employers) in the 1950s.

Now under the stewardship oTreasury, Penolds has not justinnovated with its luxury strategy ithas also set about correcting its over-reliance on red wines.

Its Yattarna project, set in trainin the 1990s, has led to two whitewines joining the Bin range Bin 311Chardonnay and Bin 51 Riesling

while a Semillon/Sauvignon Blanc hasbecome part o the Koonunga Hillrange.

Penolds continues to act asTreasurys fagship wine, but theambassadorial role it carries out orAustralia in general and arguablythe entire wine category ensuresthat it continues to be held in highregard by its peers, rivals andcustomers.

Peflestimated gloBal shipments:2.6m

Country of origin:Australia

owner:Treasury Wine Estates


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Drinks international i march 2013

Caliornia, and indeed across theworld.

This involves natural pest anddisease management techniques, nativeyeasts in the winery, and an absenceo commercial enzymes. More thananything else, Ridge wants its winesto have a genuine sense o place, and

#5 CluyBay

matEd global shipmEnts:,000 cases

untry of origin: New ZealandnEr: LVMHnow almost 30 years since Davidhnen (ounder o Cape Mentelle

Margaret River) created this iconicnd on the northern tip o Newlands South Island. Its Sauvignon

nc put the Marlborough regionmly on the international wine map

created a ruity, pungent stylet many have imitated, but ew haveered.he company now owns 250ha oes across our vineyards, containingardonnay, Cabernet Sauvignon,rlot and Pinot Noir, as well as thedemark Sauvignon. It also buyspes rom elsewhere in Marlboroughelp it meet demand.loudy Bay has been part o the

MH group since 2003 and is nowd in 30 markets, with Australia, the the US and Japan among the mostortant export destinations.

#6 RgematEd global shipmEnts:75,000es

untry of origin: USnEr: Otsuka Pharmaceutical Coge is the USs most admired wine

bases grape-growing in each vineyardon long experience with each site.

Ridge produces wines rom twonorthern Caliornian wineries: MonteBello Ridge in Santa Clara County(home o the signature Monte BelloCabernet Sauvignon), and Dry CreekValley in Sonoma County. Since 1969its production has been supervised bywinemaker Paul Draper (pictured).

#7 BracEaeEstimatEd global shipmEnts:1.2mcasesCountry of origin:New ZealandownEr:Pernod RicardBrancott Estate was created in themid-1970s, when Marlborough wasbetter known or its sheep arms thanits vineyards. Since then, the brandhas become New Zealands biggest-selling wine export, andhelped pioneer a style oSauvignon Blanc whichis rightly acknowledgedas a world classic.

According to thecurrent owner, PernodRicard, sales o thecompanys NewZealand portolio(which includesStoneleigh as wellas Brancott Estate)continue to buildon the momentumgenerated bysignicantadvertisingand promotioninvestment,growing globalsales by 2% inthe most recentnancial year.

It adds: TheAmericas stoodout or Brancott Estate, with theportolio posting notable sales in the

region led by the US (+18%) and inCanada (+35%). Brancott Estate alsocontinued to expand its portolioootprint and capitalise on strongconsumer demand or New Zealandwine, with sales in the Netherlands(+89%), Sweden (8%), China (+22%)and Japan (+67%) showing a strongopportunity or continued expansion,and demonstrating the uture potentialor Marlborough wine.

dRinksint.Comi most admirEd winE brands SUPPLEmENT

mchel ChapuerEstimatEd global shipmEnts: 420,000 casesCountry of origin:FranceownEr: ChapoutierOne gin cpoutie is te ost died Fen wine bnd in te vote. Te

rne wineke nd ngoint s been in te se fily ownesip sine

1808, poduing heitge, cte rtie, cteuneuf du Ppe, Sint-Josep,

cozes heitge nd Lubeon to intentionl li. It lso opetes in

austli, toug ints of n Engli s opetion ve not oe to fuition, t

lest not yet.

Te opnys own vineyds nd te single vineyds it selets e

ultivted eite ognilly o bi odynilly to espet te teoi. But miel

cpoutie eins sting bout te ntul wine oveent.

Its ubbis, e deles. Its like king vineg, bd vineg. how n

nyone llow toxi yests to develop so tt tese inbit te wine? It is

extodiny tt people defend poduts wit de fets on te gounds tt in

te pst gowes wee king wines wi t defets, so tt is good, o ntul.

Tose old wines d defets beuse people lked te tools nd ens not

to ke fult-fee wines.

cpoutie eins s pssionte s eve bout is wineking pilosopy

nd is legy. Twenty yes fo now, I dont see it being diffeent fo

tody. m cpoutie will be king wine. Tee is one ting I wnt to defend:

king e, teoi wines. Its ultue tt ust be defended.

brand, a triumph its owners willdoubtless ascribe to their commitmentto pre-industrial winemakingtechniques.

The company bases its philosophyon 19th-century principles, a worldaway rom the chemical reliance andmass-production ound in parts o

m Are We Bra

marchmost admirEd winE brands SUPPLEmENTidRinksint.Com

#8 GugalEstimatEd global shipmEnts:500,000 casesCountry of origin: FranceownEr:Guigal familyGuigal is celebrated or a wide rangeo red, white and ros wine rom thenorthern and southern appellations othe Rhne valley. Established in 1946

by tienne Guigal, it has been managedby his son Marcel since 1961.

Around hal o the companysvineyard holdings are in Cte-Rtie,where it makes the amous Brune etBlonde as well as the so-called La Lawines: La Mouline, La Landonne andLa Turque.

Rapturous endorsement by RobertParker has certainly helped Guigalscause (as well as that o Cte-Rtie

generally) but the real secret o thecompanys success is its attention todetail and minimal intervention bothin the vineyard and in the cellar.

#10 daee la

Rae-CEstimatEd global shipmEnts:5,250casesCountry of origin:FranceownEr: De Villaine and RochfamiliesThe rst vintage o DRC was producedin 1232. Contemporary reviews are inshort supply but, in more recent times,

critics around the world have pouredout ulsome praise or a wine that maynot just be the best in Burgundy but, insome peoples eyes, the world.

DRCs 25 grand cru vineyardsinclude Romane-Conti, La Tche,Richebourg, Romane-St-Vivant,Grands chezeaux, chezeaux and

Le Montrachet. They orm a clusteraround the village o Vosne-Romane,on well-drained slopes around 240mabove sea level.

Vines have an average age o around45 years and are armed organically.Winemaker Bernard Noblet, whoollowed his ather Andr into thebusiness, works with tiny yields,producing wines o sublime nesse andcomplexity.

#11muREstimatEd

30,000 cCountry o

ownEr:RMouton wexcluded o rst grothat causeuntil the aucorrectingin 1973, aon the parRothschild

Even wialways behindeed solthan manyas Bordeau

Owned 1853, it is introduce tradition oto design icommissiovintage.

The 75h

dominatedwith a littland Petit V

Today MPhilippineestate direspecialiseswines withcollectors w

A secondappeared i

dubeufEstimatEd global shipmEnts: 2.5m casesCountry of origin: FranceownEr:Duboeuf familyKnown s te king of Beujolis (o soeties te pope), Geoges Duboeuf

gew up on te fily vineyd in mon nd by te ge of 18 ws deliveing

Beujolis by biyle to lol estunt lients. Not long fte tt, Duboeuf

estblised syndite of 4 5 gowes to fuel is gowing entepise.

Tis in tun gve wy to Les Vins Geoges Duboeuf, ngoint business

stted in 1964. Inevitbly, no disussion of Duboeuf (te n nd te

business) is possible witout efeene to Beujoli s Nouveu, keting

stunt wi gubly put te egion on te p intentionlly nd ontinues

to ptue te igintion of wine loves in ny ounties.

Tese dys, Nouveu is egded s soeting of poisoned lie by

tose wo feel su young wines ve ieved suess t te detient of

oe oplex nd ged ltentives. Duboeuf itself is putting oe epsis

on its us nd nge of Doine wines, de fo single esttes.

#4


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#12 VegaclamatEd global shipmEnts: Not

ownuntry of origin: SpainnEr: lvarez familyera del Dueros recognition as arld-class wine region has come

mparatively late, but its mostaimed producer, Vega Sicilia, cane its history as ar back as 1864.as then that Don Eloy Lecanda y

aves decided to plant the Cabernetvignon and Merlot grapes that areso crucial to the winery to this day.echnical director Xavier Auss, who

an working as an oenologist at Vegalia in 1992, oversees a winemakinge that has an intensity o favouraroma that has captivated wine

nkers everywhere and helped sparkdal wave o investment in the regionm rivals who would like to emulate

me o Vega Sicilias success.he fagship wine is nico, madeh Tempranillo as well as CabernetMerlot.

#14 mcGuiganEstimatEd global shipmEnts: NotknownCountry of origin: AustraliaownEr: Australian VintageTracing its roots to 1880, when OwenMcGuigan settled in the Hunter Valley,McGuigan has remained amily-ownedthroughout its history and is now one

o the giants o the Australian wineindustry. Its also one o the mostawarded wineries in the world, by its

own calculations.Now run by brothers Brian and

Neil McGuigan, the business exportsto more than 20 countries and makeswine in the Barossa as well as theHunter.

The company is best known orBlack Label, the fagship brand, but itsportolio also includes the Bin Series,Estate, Cellar Select and Signature.

Recent innovation has includedSemillon Blanc, a light and zestyexpression o the variety.

#15 WlfBlaEstimatEd global shipmEnts: 4mcasesCountry of origin: AustraliaownEr: Treasury Wine EstatesWol Blass recently reported a salesincrease o more than 20% in theChinese market and is expecting to seeAsia loom ever larger in its prioritiesin the near uture. Indeed, TreasuryWine Estates compares economic anddemographic trends in China to thosethat existed in the UK in the 1980s,beore Australian wineries pounced onthe opportunity and made Britain theirtop export destination.

More than 70% o Wol Blass wineis exported, to around 50 countries.The brand has come a long way since1969, when Wolgang Blass bought a1ha plot in South Australia, launchingBlack Label our years later, andwinning the Jimmy Watson Trophy atthe Melbourne Wine Show in 1974.

#13

but it literally means southern cone a reerence to the shape o SouthAmerica on the map.

The business has become one othe largest producers o Pinot Noir inSouth America, and indeed the world.Its wines are sold in 70 countriesworldwide, taking advantage o theenviable distribution network createdby parent company Concha y Toro.

Under the stewardship o generalmanager Adolo Hurtado, the companyhas built a reputation not just or goodvalue wines o consistent quality, buta dedication to sustainable agricultureand a benevolent approach to workersand their amilies.

Recent launches have includedSparkling Ros Brut and CosechaNoble Late Riesling.

#16 FlxslEstimatEd global shipmEnts: 16mcasesCountry of origin: SpainownEr: Flix Sols SAFlix Solss Via Albali brand namedater a star in the constellation oAquarius sells around 1.8m casesa year and is available in Crianza,Reserva and Gran Reserva styles.

In 1952, Flix Sols Fernndez who came rom a long tradition owinemaking settled in Valdepeas. Hepurchased Casa del Huerto del Curaand began his winemaking enterprise.Today the estate is known as ViaAlbali and serves as the headquarters oFlix Sols SA.

Seventy per cent o the wine soldoutside Spain under the DO Valdepeaslabel bears the Flix Sols name. Inaddition to Via Albali, the portolioincludes Albali Arium, Los Molinos,Diego de Almagro, Soldepeas,Peasol, Consigna, Orquestra andseveral more brands.

#17

YellwalEstimatEd global shipmEnts: 12mcasesCountry of origin: AustraliaownEr: Casella familyYellowtail is such an epoch-makingwine brand that its sometimes easyto orget it was launched as recentlyas 2001, rom a small site in Grith,New South Wales. The company now

#19LafEstimatEd

casesCountry o

ownEr: RoImitation iorm o fato be ignorcontinue tomarque in most desirthe Chinesthanks parits owners country, bspeakers

to pronounClassie

1855, Laplanted wicentury anand Englisbought by rst wine iSauvignonCarruadespercentage

Cheau margauxEstimatEd global shipmEnts:30,000 casesCountry of origin:FranceownEr: Corinne MentzelopoulosTking its ne fo te oune of mgux, te e stte s been ssoited

wit wine sine te 16t entuy. It ws epotedly te st let to be sold t

cisties (in 1771) nd ws one of fou esttes singled out fo ptiul pise

by Tos Jeffeson wen e vi sited Bodeux in 1787. a bottle of cteu

mgux 1787 olds te eod s te ost expensive bottle of wine eve

boken, being insued fo $225,000.

aound 150,000 bottles of te gnd v in e podued e ye, oped

to 200,000 bottles of te seond wine, Pvillon rouge. Te wite vesion of

Pvillon, wi sells ound 35,000 bottles ye, ust be lbelled s genei

Bodeux s te mgux utoities do not eognise Suvignon Bln.

#

calculates that 2.5 million glasses o itswines are consumed around the worldevery day o the year.

Yellowtail can now be ound inmore than 50 countries, and is rapidlymaking progress in Asian markets. Butits story will always be linked with itsremarkable success in the US, whereits growth rates were unparalleled inthat markets history, and where itremains the number one imported redwine.

The company remains amily-ownedand true to its roots and originalphilosophy, producing easy-drinkingwines that are aimed rmly atconsumers, rather than the critics.

#18 C

surEstimatEd global shipmEnts: 4.5mcasesCountry of origin: ChileownEr: Concha y ToroNo amily trees, no dusty bottles, justquality wine so goes the marketingslogan, appropriately enough or awine business established in 1993. Itsname may sound like a play on words,

keall-Jac

EstimatEd global shipmEnts: 4m casesCountry of origin: USownEr: Jackson Family WineEstatesJess Jkson, wo died ged 81 in 2011,

would be poud to see tt te business

e eted ontinues to be eld in su

ig egd. Founded in 1974 on foe

pe nd wlnut estte, te vineyd

oiginlly supplied gpes fo ote

wineies befoe Jkson eted is own

bnd in 1982.

We siply wnted to ete

extodiny wine fo clifonis best

vineyds, e explined.

Te Sono-bsed business is

ssoited wit te full gut of

clifonin vieties, t nge of pie

points. a eent ddition is K-J avnt,

desibed s new benk of

clifoni cdonny, nd de wit

inil ok ontt.

Wineke rndy Ullo, wo ovesees

te entie Kendll-Jkson potfolio,

ws ppointed by Jess Jkson i n 1992.

I look t ll of te vineyds we own,

e sys, nd ll of te individul lots of

wines tt we ke, nd te tousnds

of bels we ve sitting in ou ell

nd soeties I tink, you gott be

kidding e!

afte Ive sufiently eoveed fo

y dily pni ttk, I tke off y ot,

dig in y eels nd tke it one bel t

tie.


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Drinks international i march 2013 dRinksint.Comi most admirEd winE brands SUPPLEmENT

m Are We Bra


#21 ChevalBlac

imatEd global shipmEnts: 8,500sesuntry of origin: France

wnEr: Bernard Arnault and Baronreeval Blanc was rst conceived as anate in 1832 and took on its currentnguration in 1871. Export successived at the end o the 19th century,en the estate was spared by theastrous phylloxera plague, and thene ound a loyal ollowing acrossrope.n 1955 it became (along withsone) one o only two Pomerol

operties given premier grand cruss status. The 1947 vintage hasome legendary, regarded by some asbest wine ever made.ierre Lurton has headed the

nemaking at Cheval Blanc or twoades, reporting to Arnault and Frrece they took on the ownership in98.

Cabernet Franc accounts or 58% ovines planted, with the remaining

% being Merlot.

#22 JPChee

imatEd global shipmEnts: 8msesuntry of origin: France

ownEr: Les Grands Chais deFrance

JP Chenet is now the best-sellingFrench wine brand in the world,and exported to 160 countries. Itsdistinctive bottle shape has helped onthe marketing ront (it was designedby Joseph Helrich and christened

Josephine). But the brand was amongthe rst in France to recognise thatconsumers were more amiliar withgrape varieties than regions, and so JPChenet made its name with wines suchas Pays dOc Cabernet Sauvignon.

The wines are sourced rom anetwork o cooperatives, with the best-sellers either oered as single varietiesor as blends o two grapes (Colombard/Chardonnay or Grenache/Cinsault, orexample) and labelled either as IGPPays Doc or simply Vin de France.

#23Cheau semchelleEstimatEd global shipmEnts: 2.5mcasesCountry of origin: USownEr: USTWashington States oldest winerywas built on the 1912 estate ownedby Seattle lumber baron FrederickStimson. The winerys roots date backto the Repeal o Prohibition, when thePommerelle Wine Company and theNational Wine Company were created.

All o Chteau Ste Michellesvineyards are located on the sunnyand dry east side o the CascadeMountains. Winemaker Bob Bertheau(below) makes the white wines inWoodinville, near Seattle, and thereds at Canoe Ridge Estate winery ineastern Washington.

The company describes its recentperormance as very solid,adding: We continued to grow ourdistribution globally, in addition toour solid US business, which is strongnationwide.

#25 JacbCreeEstimatEd global shipmEnts: 7mcases

Country of origin: AustraliaownEr: Pernod Ricard

Johann Gramp rst planted hisvineyard in 1847, starting a chain oevents that led, ultimately, to one o theworlds most successul wine brands.

Jacobs Creek is one o a small numbero mega-selling wines that continuesto earn plaudits rom critics as well asconsumers.

The range was extended last year with

the launch o Cool Harvest, which hasa lower alcohol content than regularwines; and also 1837 The Solway, apremium blend o Cabernet Sauvignonand Merlot developed exclusively orthe Chinese market.

China is a major ocus or the brand.Recent gures quoted by PernodRicard describe a 32% increase in netsales, driven by a dedicated marketingand portolio strategy which lastyear saw the brands advertising andpromotional activity expand rom veto 24 cities.

Other emerging markets or thebrand include India (net sales growtho 34%), Thailand (+32%), Russia(+16%) and Poland (+20%).

#24 marqu e RcalstimatEd global shipmEnts: 1m casesountry of origin: SpainwnEr: Vinos de los Herederos del Marqus de Riscalqus de risl is one of te oldest wineies in L rioj, founded in Eliego

lv) in 1858 by Guilleo hutdo de azg.

Sixty pe ent of its podution desibed by te opny s oiginl,

es, elegnt nd esy to dink wine is expoted, to nely 100 ounties.

lwys keen to innovte, te business now opetes fo city of Wine, Fnk

eys lied onstution wi opened in 2006.

In rioj, te opny owns 500 of vineyds, plnted wit Tepnillo,

ino, cbenet Suvignon nd mzuelo. It lso s ontol of fute

85 of vineyd.

Te opny ws te st to intodue Bodeux wineking teniques to

e egion nd ws lso pionee of te oden wineking sene in rued. #24

image to move orward.Recent history has seen the winery

relaunch its Delicato Family Vineyardsrange as Domino, with retro-chicpackaging and a modern, easy-drinkingstyle.

The core philosophy remains trueto ounder Gaspar Indelicatos visiono making aordable wines with bigcharacter that punch above their pricepoint.

Nielsen recently rated it as theastest-growing o the top 15 producersin the US.

#28 LeyaEstimatEd global shipmEnts: notknownCountry of origin: ChileownEr: San Pedro GroupIts little over a decade since the amily-owned vineyard harvested its rst grapesin the cool-climate Chilean valley romwhich Via Leyda borrows its name.

An area that had previously been the

setting or wheat and barley crops nowhas thriving vineyards o Pinot Noir,Sauvignon Blanc and Chardonnay,with Merlot, Syrah, Riesling andothers coming through, and leadingcommentators have remarked onits potential to match more amousregions such as Marlborough andMcLaren Vale in the uture.

Fittingly, as the pioneer o theappellation, Via Leydas quality anddiversity have made it the regions most

#26 CapVej

EstimatEd global shipmEnts: 1.7mcasesCountry of origin: SpainownEr: Pernod RicardArguably Riojas most recognisedbrand, Campo Viejo has long beenahead o the curve in the regionsmodern thinking, launching lessoak-driven wines back in the 1990sand in at the start o the trend orarchitecturally iconic wineries as longago as 2001.

Little over hal a century aterbeing ounded by the merger o twowinemakers businesses, Campo Viejosmultinational ownership has thrown itinto the world o sponsorships and on-pack oers, but it remains true to itsoriginal principles o making accessible,consumer-riendly wines with a trueexpression o the Tempranillo grape.

#27 delcaEstimatEd global shipmEnts: 8.4mCountry of origin: USownEr: The Indelicato familyThe Napa-based producer may beclosing in on its 90th anniversary in2014, and under the stewardship othe third generation o the amily romwhich it takes its name, but it has neverbeen shy o changing wine style and

celebrated27 countrisales.

#30EstimatEd

casesCountry o

ownEr: JPBoss Chrisrelative moon the topbarely worbut theresabout the son world m

With proalmost excis refectedBordeauxs

A case oo US$83,Kong sale o 1961 wsame year.

Fact, lminvolvememovie Sidescript un#29 Lu Laur

EstimatEd global shipmEnts: 700,000 casesCountry of origin: FranceownEr: The Latour familyTe Louis Ltou ne s globl esonne in te oden wine wold but

youd be d-pused to nd note podue oe steepe d in tdition.

Te Bugundy podue is into its tid entuy unde fily ownesip nd

lis to ve te wolds oldest funtioning winey nd te st eve to be

built fo te pupose. It uses gvity-fed wineking poess of lifts nd

ilwys, esisting oden innovtions su s pups.

Ltou s te lgest gnd u popety i n te cote dO, pt of n ovell

olding of 51 dedited to cdonny nd Pinot Noi.

#


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#31 Rbermav

matEd global shipmEnts: 10mes

untry of origin: USnEr: Constellation Brandsen Robert Mondavi built the winerych still bears his name, it was the

pa Valleys rst major new-buildject since the end o Prohibitionre than 30 years earlier.

His Cabernet Sauvignon becamegnature wine and laid out theeprint or modern winemaking iniornia. A true pioneer, Mondaviahead o his time in promotinge education, greener approachesroduction and New/Old Worldaboration in the orm o Opus Oneh Baron Philippe de Rothschild.he amilys $1.4 billion sale to

nstellation in 2004 took some ogloss o t he Mondavi legend buteputation still outshines mostiornian rivals.

#32 ArmatEd global shipmEnts: 2.2mes

untry of origin: ItalynEr: The Antinori familycanys nest has built its on abalance between tradition and

dernity, desirability and accessibility,ocus and diversity.

With six centuries and 26 generationswinemaking heritage it nally threw

or one o its fagship whites. Morethan 150 years ater it was ounded,Faustinos mix o tradition andinnovation keeps it rmly on the worldwine map and that o internationalcycling. The main bodega has been thestart point or a stage in the last twoTours o Spain.

#35 kWVEstimatEd global shipmEnts:500,000 casesCountry of origin: South AfricaownEr: Niveus/HCISouth Aricas largest wine producersrecent past has been so closely linkedto the countrys own political tides thatits sometimes been easy to overlookthe multiple successes that wines suchas its Classic Collection, the Mentorsand Cathedral Cellar achieve in

domestic wine competitions. A virtualmonopoly producer in the days oApartheid, it has reinvented itsel in21st-century South Arica.

The HCI black empowermentinvestment company secured acontrolling stake in KWV at the end o2012 and this year has already seen therelease o Arican Passion in the US, abrand aimed at raising unds or socialjustice projects in its home continent.


saa RaEstimatEd global shipmEnts:Not knownCountry of origin:ChileownEr:Claro GroupLegend s it tt te independene lede Bendo Ohiggins nd 120 of is

ptiots took esidene in te Snt rit ells in te gt ginst te Spnis

in 1814.

Unde te ownesip of te clo Goup sine 1980, te opny s

enjoyed oe peeful existene, wit te in bttle fougt on wold

wine kets, in 75 of wi Snt rit is now sold wit egionl ofes

epesenting te in London, mii nd Sngi. Sub-bnds su s 120,

resev, medll rel, Tiple c nd cs rel, ve de te Snt rit ne

one of Sout aeis ost elible nd innovtive winekes.

open its doors or public tours andtastings in 2012 with the inaugurationo its new Chianti Classico Cellarsacility.

Four decades earlier it had blownthe lid o t he regions winemaking

conventions, creating the style thatworld become known as Super-Tuscan,o which its Tignanello is still regardedas the ultimate example today.

And, while its remained ahead othe game at home, its continued tospread its infuence with winemakinginterests round the world a 20haexperimental project in Romaniathe latest to benet rom a touch oAntinori magic.

m Are We Bra


#36 FezerEstimatEd global shipmEnts: 3mcasesCountry of origin: USownEr: Concha y ToroSustainability, natural andenvironmentally-riendly have becomebuzzwords throughout the industry, butCaliornias Fetzer has been living thegreen dream or close on three decadesnow.

That said, the days when Fetzermight have been cast in boutique termsare long gone, with the company nowinto its second spell as the subsidiary oa global drinks major, having swappedBrown-Forman or a place in Chilesbiggest wine empire in 2011 or a ar-rom-niche US$238 million.

Labelling has already been reshenedup and CyT has promised brandinvestment and a move to a more

premium position. We could yet seeFetzer turn consumers enduringaection or the brand back into thehip wine credentials it enjoyed in the1980s and 1990s.

#37 FrCapeEstimatEd global shipmEnts: NotknownCountry of origin: South AfricaownEr: Brand PhoenixWhat started out just over a decade agoas a venture between three UK winetrade executives and a group o veSouth Arican wineries has now grown

into a global aair with more than 200South Arican suppliers supplementedby others in Australia, Italy, easternEurope and South America.

First Cape has ragmented into anumber o sub-brands, all retaining thecore philosophy o giving mainstreamconsumers what they want honest,aordable wine.

The brand has been at the oreronto the lower-alcohol wine movement,

particularly in the UK, which continuesto be its main market, though it is nowmaking inroads into other Europeannations.

#38 BlHllEstimatEd global shipmEnts: N/ACountry of origin: USownEr: DiageoEver since Blossom Hill rst came onthe scene 20 years ago, its been largelyreviled by wine writers who see itsno-nonsense accessibility as an arontto their well-honed senses. But itsphilosophy rom the start was to makewines or consumers, not the critics.

The Caliornian brands leadingmarkets are the UK, Ireland andScandinavia, and the quest to satisy

every mass market consumer need hasseen brand extensions rom Italy, SouthArica and Chile, premium LimitedRelease and Winemakers Selectionwines and, most recently, a plunge intothe ashionable 5.5% abv segment withBlossom Hill Vie.

#40EstimatEd

casesCountry o

ownEr: ThA sprinkliconsultanthas helpedpropertysback to peand a hal

The esta

poet-viticuAusonius,a villa on tdecline unPascal DelAusone besaw its repto a par w

The vine7ha with aCabernet F

Hau-BrEstimatEd global shipmEnts:13,000casesCountry of origin:FranceownEr:Domaine Clarence DillonNo leding Bodeux podue esontes

wit aeins quite like hut-Bion.

Te in popety ws one of te fou

oiginl st gowt lssitions in

1855, toug it d ledy won inging

endoseent fo Tos Jeffeson

wen e styed tee 68 yes befoe.

Fnopile aein nnie

clene Dillon went one bette wen

e bougt hut-Bion in 1935 nd it

eins in is fily tody, wit is get

gndson Pine robet of Luxeboug

te uent ustodin. anote fous

aein in wine iles t ny te

robet Pke s oe bottles of

L mission-hut Bion in is pivte

olletion tn ny ote wine.

L mission is one of ve popeties

in te hut-Bion epie. Te ost

eently quied, cteu Tete

Dugy, ws given te new ne

cteu Quintus in 2012. #

#33#34 Fau

EstimatEd global shipmEnts: 1mcasesCountry of origin: SpainownEr: Gruppo Faustino

Under the direction o Julio FaustinoMartinez, one o the most amousnames in Rioja has spread its wings toexplore lesser-known Spanish regionswith the potential to produce top-quality wines.

Its already proved itsel happy totinker with convention in its ownregion, blending Tempranillo andMazuela or its V Reserva wine andadding Chardonnay to the blend


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exports. Enrique died in 2011 but hisvision lives on under daughter Cristina.

#44 maeuEstimatEd global shipmEnts: 2.2mcases

Country of origin: PortugalownEr: SograpeIts to the credit o the gradualreinvention process behind Mateusin recent decades that its now almostpossible to get through a sentence whentalking about it without mentioningtable lamps. Almost.

What was once an iconic pink winebrand is now a pan-category withTempranillo and Shiraz varieties and

#42 Le PmatEd global shipmEnts: 600es

untry of origin: FrancenEr: The Thienpont familyh a measly 2.7ha under vine, andw-yielding gravel-clay soil, thercity o Le Pin wines means thatn in the crazy world o Bordeauxding, ew wines are as coveted.

Named ater a solitary pine treet stands near the Pomerol winery,property was bought in 1979 bygian Jacques Thienpont o theghbouring Vieux Chteau Certan.tiny armhouse basement winery

t he inherited gave way to a new,vity-ed acility in 2011, designed bygian architect Paul Robbrecht.he vineyard is exclusively Merloth vines averaging not ar short o 40rs in age.

#43 marque CcerematEd global shipmEnts: 28mes

untry of origin: SpainnEr: Forner familyen Enrique Forner returned to

a pair o sparkling wines attemptingto reach out to a new generation. Itmay never again scale the 3m-plus caseheights o the late 1980s, when it wassold in 120 countries, but its presencehere suggests Mateus has a uture notjust a past in an era when resh, lightwines and ros are on-trend.

#45 BlactwerEstimatEd global shipmEnts: 1mcasesCountry of origin: GermanyownEr: Reh KendermannThough global trends may have shitedaway rom Black Towers avour, theworlds biggest selling wine has movedwith the times to maintain its place asone o the most recognisable names and bottles on the world stage.

The packaging has been draggedinto the 21st century by an overhaul, amove which has successully kept it onsupermarket shelves and dinner tablesin more than 50 countries around theworld.

The introduction o the 5.5% abvB rom Black Tower is urther proothat this is one German wine that wontallow itsel to all victim to changingashion.


Spain in 1968 to set up a winery inRioja a slow revolution in the regionswinemaking began.

The Forner amily had taken exilein France in the 1930s ater Francosvictory in the Spanish Civil War, andEnrique took back its experience

running Bordeaux chateaux to oundMarqus de Cceres in Rioja Alta.

His new approach to Riojawinemaking involved working closelywith growers and using younger oakor shorter ageing periods to producea resher, less oak-driven style. Its onethat is commonplace today, but beingahead o the game helped Forner andCaceres orge markets in 120 countries,accounting or a 10th o all the regions

m Are We Bra


#46 oyerBayEstimatEd global shipmEnts: 1.8mcasesCountry of origin: New ZealandownEr: Delegats Wine EstatesDelegats was one o the rst to capturethe distinctive Marlborough style oSauvignon Blanc and encapsulated it inOsyter Bay, a brand whose image hasbeen mimicked by a host o pretenderssince it started winning awards morethan 20 years ago.

The brand is now also picking upgongs or its H awkes Bay wines, whilemoves into Chardonnay, Merlot, PinotNoir and sparkling wine all helped itavoid being typecast, as competitionor NZ Sauvignon intensied.

The brands principal export marketsinclude Australia and the UK and it hasachieved top 10 status in the US orimported wines over the $10 mark.

#47UurragaEstimatEd global shipmEnts: 1.5mcasesCountry of origin: ChileownEr: Grupos Vios del PacicoUndurraga was one o the pioneeringwine producers in Chile and remains

one o its most prestigious. FranciscoUndurraga personally brought overCabernet Sauvignon, Sauvignon Blanc,Merlot, Pinot Noir, Riesling andGewrztraminer vines rom France andGermany in 1885 and less than 20years later the rst wines were beingexported to the US.

Fast-orward over a century, and2012 saw Undurraga named Winery othe Year by Wines o Chile, principallyin recognition o its work to developthe countrys zz ootprint through itsSparkling People marketing campaign.

#49BarefEstimatEd global shipmEnts: 10mcasesCountry of origin: USownEr: E&J GalloGallo has publicly declared it wantsBareoot to become the biggest wine inthe world in the next ew years but, lestanyone think that its here purely or itspromotional skills, its worth nothingthat Bareoot Moscato took threetrophies and a clutch o other gongs inthe blindly-judged What Wine WhatFood tasting in 2012.

The judging line-up included Britishwine writers and MWs. It was a ringingendorsement or the wine quality oBareoot, which has had little troubleconvincing consumers about itsdown-to-earth image the ootprinto ormer owner Bonnie Harvey stillappears on the label and good-timesmarketing.

#50 ChagyuEstimatEd global shipmEnts: 9mtonnesCountry of origin: ChinaownEr: State/publicChinas biggest producer and oneo the top 10 in the world is therst rom the country to make animpression in the annual Most Admiredchart, though its hardly a new kid onthe block.

The company celebrated its 120thanniversary last year by announcingplans to build a wine tourism centretwice the size o Monaco in its homecity o Yantai in Shandong Province.

Changyus wines have been sold in28 countries over the past decade, andit urther developed its export sales last

year whensale in upmchain Wai

The proambitionsteaming upto build a establishinNew Zeala

Wyha EaeEstimatEd global shipmEnts:1m casesCountry of origin:AustraliaownEr:Pernod RicardExiled Bit fe Geoge Wynd ws too ode

e founded in 1828 is own ne, so fo 140 yes t

speilist went unde te ne Dlwood.

Wen it ws bougt by Bin mGuign fo Pen

it Wynd Estte in its foundes onou, nd built

befoe selling to Penod rid i n 1990. Its not seen

of te globl powe bnds witin in its wine potfo

s eognised its ple in aussie wine eitge by

Foundes reseve lbel.

#

#41

kualaEstimatEd global shipmEnts:1.1m casesCountry of origin:South AfricaownEr:Accolade Winessa bnd tt oiginted in te keting deptent of Telfod-bsed

wine distibuto, wit te ne points s keted out ove el t n Itlin

estunt, bee te jo UK ket suess fo Sout afi in te post-

apteid e.

a ouple of quik nges in ownesip llowed ivl bnds to ip wy t

ket position tt one gve it 50% of te Sout afin wine ket in

te UK, but oe settled peiod unde constelltion nd, lte, aolde s

steeed it to le wtes.

Te bnd y not be te ubiquitous pesene on supeket selves it

one ws but is still foe to be ekoned wit.


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march 2013iDrinks internatimost admired wine Brands SUPPLEmENTidrinksint.com

once again there are eightNorth American brandsin our top 50 countdown.This time, Ridge pips

last years highest rankedbrand, Kendall-Jackson, to the top spot inthe table o US wines.

Chteau Ste Michelle holds on tothe third place fnish it achieved lasttime, and Mondavi is steady at number

fve (this year were including all the

companys brands in its vote, includingWoodbridge). But Delicato is a new entryat number our, pushing Fetzer into sixthplace.

Blossom Hill, absent altogether romlast years chart, makes a return this time.But there is a notable absentee: Gallo didnot pick up any votes this t ime aroundand has to be content with a sixth-placefnish in the North American chart or its

Bareoot sub-brand.

nhAea

abv: Fz

Lf: dlc

Bl lf gh: K

Jck, rb m

Bf

m Ae We Ba

1 ridge Vineyds

2 Kendll Jkson

3 cteu Ste mielle

4 Delito

5 robet mondvi

6 Fetze

7 Blosso hill

8 Befoot

tp nh Aea We Ba


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26 iDrinks international i march 2013 drinksint.com i most admired wine Brands SUP

m Ae We Ba

there is a trend emerging orSouth America in the MostAdmired Wine Brands survey.

In the frst poll, three brandsmade the top 50. Last year,

there were our. In 2013, fve SouthAmericans make the list all o themrom Chile.

Part o the explanation comes rom

our decision to count Concha y Toro and

suhAea

Cono Sur as separate entities, somwhich has happened as a result oeedback rom judges, even thoug

wines belong to the same parent cBut Cono Sur is not the only ne

to the South American chart. Leywas absent last time, achieves a courth place, while Undurraga inewcomer last year continues to

aith o the judging panel.

abv: s

Lf: Ly

1 con y Too

2 cono Su

3 Leyd

4 Snt rit

5 Undug

tp suhAeaWe Ba


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Drinks international i march 2013 drinksint.com i most admired wine Brands SUPPLEmENT

m Ae We Ba

mouton rotsild

Lte

mgux

cevl Bln

Petus

hute-Bion

ausone

Le Pin

peaux

We Ba

tp EupeaWe Ba

1 Toes

2 cpoutie3 Guigl

4 Duboeuf

5 Doine de l rone-conti

6 mouton rotsild

7 Veg Siili

8 Flix Sols

9 Lte

10 mgux

Beaux

Eupea

like last year, Bordeaux again

has eight representatives in thetop 50, compared to 10 in thesurveys frst year.

Theres a new name at the

o the Bordeaux league table, withuton Rothschild jumping six places

he expense o last years number one,rgaux which settles or third place

time.afte improves on last years third-place

sh, and theres a return or Ausone,

in the overall top 50, there are 24 European

wines. This years vote again puts Torres at thetop o the pile, with Chapoutier and Guigal

each moving up a place to claim second andthird spots respectively.

Duboeu and Vega Sicilia again make the top 10,

but elsewhere there are some interesting movements.Antinori drops out o the top 10 altogether, despite

securing second place last time. Mouton Rothschild is

which dipped out altogether in 2012. But

Chteau dYquem has ailed to make thecut.

Once again theres no berth or Latour,

which was the second highest ranked

Bordeaux wine in the frst Most Admiredsurvey.

Perhaps tellingly, no Bordeaux companymanaged to do better than the top scoring

wine rom Burgundy, Domaine de laRomane-Conti.

h: th cll

u-B

v: Chvl

c, Pu, L

gh:

u mgux

a new entry in the top 10, and its also hello to Flix

Sols, which gives Spain its third representative in theEuropean big league.

But the rest o the places all go to French brands.For France to claim seven o the top 10 spots in

the European chart, compared to six last time, is a

ringing endorsement and a sure sign that, despiteincreased global competition, Frances reputation as

the home o quality wine is still intact.

L

t

B

march 2013


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m Ae We Ba

1 Penfolds

2 cloudy By

3 Bnott Est

4 mGuign

5 Wolf Blss

6 Yellowtil

7 Jobs ceek

8 Oyste By

9 Wynd Es

tpAualaa newZeala

We Ba

abv: w

eLf: Clu

By r s

vy

Auala &new Zeala

australia regains itsdominance o the regionalleague table, having beeneclipsed six to our by New

Zealand last time around.This year, only nine brands rom theregion make the top 50, so a top 10 is

not possible. Australia claims six o thosepositions.

Again, Penolds tops the poll, butCloudy Bay has motored ahead o last

years second placed wine, Jacobs Creek,which slips fve places.

Brancott Estate holds on to third place,

and Oyster Bay also makes the cut.Fellow New Zealanders Babich, WitherHills and Villa Maria all miss out this timearound.

Among the Australians, the newcomersto this years top 10 are Yellowtail, WolBlass and Wyndham Estate.

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