STOCKING DEALER PURCHASE PROGRAMoffers FREE firearms with multi-gun package purchases — increasing sales and profitability. This program is limited to a one-time purchase (per store location, per program year) with NO LIMIT on the number of packages purchased at that time.More packages = More FREE GUNS!

POINT OF SALE SUPPORT PACKAGEIn addition to free guns, buying any multi-gun package inthe Stocking Dealer Purchase Program entitles dealers to receive a select group of Mossberg “Authorized Triple Crown Dealer” premium items. This package (valued at over $150) increases visibility and awareness at the sales counter, and provides support for your new selectionof Mossberg firearms.

SALES & MARKETING SUPPORT MATERIALS

Triple Crown dealers will receive sales and marketing support items periodically over the course of the program year — • Laminated “New Products” quick-reference cards

• “Mossberg Product Selection Guide” (laminated,ringed overview guide for all Mossberg models)

• • Web Blasts, Press Releases, Launch Kits and more!

DEALER SALES INCENTIVE PROGRAM & THE XTREME TRAINING EXPERIENCETo increase excitement and sales within your salesforce – we’ve launched the new Dealer Sales IncentiveProgram. Personnel gain rewards by reaching specificsales goals... Prizes include: FREE firearms including exclusive Blackwater Series shotguns, rifles,and Mossberg jackets.

Plus, MULTIPLE GRAND PRIZES —2-DAY TRIPS to USTC for the ultimate

XTREME TRAINING EXPERIENCE!

VIP DISCOUNT PURCHASE PROGRAMTo show appreciation to the many people who help makeMossberg products a success, the company offers associatesa 40% Discount off the MSRP for any two (2) Mossberg orMossberg International firearms per year. This is a great incentive for all staff members, encourages participants tobecome more acquainted with the entire Mossberg line, andpromotes use of the products in the field.

40%DISCOUNT

OFF MSRP!

See Purchase Program sheet for full details on how you can receive FREE FIREARMS!

Some purchase restrictions apply. See VIP Discount Program sheet for more details.

Winners will enjoy an exciting 2-Day USTCXTREME TRAINING XPERIENCE includingfirearms instruction and driving track training.Multiple trips will be awarded!

Special Edition Mossberg Blackwater Shotguns with Aimpoint Micro H-1 Red Dot Sight

The Point of Sale Support Package(valued at over $150) includes:

• Box of 50 Mossberg® catalogs• 36”x24” Mossberg® banner• 6 quality embroidered logo hats • 6 Mossberg® logo pens • 3 Authorized Dealer Window Decals• Rubber Counter Mat• 6 Mossberg® logo keychains• Neon/Chrome Mossberg® logo clock

Limit one Support Package per dealer location.

The Mossberg®Triple Crown Program provides specialoffers and incentives, specifically created to:• Increase sales and profits• Motivate and reward sales personnel• Raise consumer awareness and knowledge of Mossberg products

MOSSBERG® TRIPLE CROWN AUTHORIZED DEALER PURCHASE & INCENTIVE PROGRAMS

BUY GUNS.GET FREE GUNS.Mossberg is kicking off its TripleCrown Dealer Program with an offersure to impact your bottom line.Purchase groups of 10, 20, or 30Mossberg® products and earn FREEfirearms that you can turn into pureprofit! Plus, with any package purchase, you’ll receive the bonusmaterials that come with being aTriple Crown Dealer...

FREE POINT OF SALE SUPPORT PACKAGETriple Crown Dealers will receive apackage of premium items (valuedat over $150) including:

• Box of 50 Mossberg® catalogs• 36”x 24” Mossberg® banner• 6 quality embroidered logo hats • 6 Mossberg® logo pens • 3 Authorized Dealer Window Decals• Rubber Counter Mat• 6 Mossberg® logo keychains• Neon/Chrome Mossberg® logo clock Limit one Support Package per dealer location.

SALES & MARKETINGSUPPORT MATERIALSMossberg® Triple Crown dealers willreceive support items periodicallyover the course of the year — • 12 Laminated “New Products” quick-reference counter cards

• “Mossberg Selection Guide” (laminated, ringed overviewguide for all Mossberg models)

• Web Blasts, Press Releases, Launch Kits, and more

Allow 60 days for the delivery of Free Point of Sale and Sales & Marketing Support Materials

Your 10 Gun Package must include:• Two (2) Mossberg Pump-Action Shotguns500/535/835/505/510/590/590A1

• One (1) Mossberg or MI Autoloader Shotgun930/935/SA-20

• One (1) Mossberg Bolt-Action Rifle4x4/100ATR/100ATR Night Train

• One (1) Mossberg 464 Lever Action Rifle• Five (5) Mossberg/Mossberg International Gunsin any mix or match combination

Receive a FREE 500® Pump-Action Shotgun (#50577)

500® Pump-Action Shotgun (#50577)

Receive all three FREE! 500® Pump-Action Shotgun (#50577)100ATR® Bolt-Action Rifle (#27040)NEW Tactical .22 Rifle (#37204)*

100ATR® Bolt-Action Rifle (#27040)

Receive all five FREE! 500® Pump-Action Shotgun (#50577)100ATR® Bolt-Action Rifle (#27040)

930™ Home Security Shotgun (#85320)Two NEW Tactical .22 Rifles (#37204)*

NEW Tactical .22 Rifle (#37204)*

See the Triple Crown Package offers below to find out how you can earn these Mossberg models, FREE!

930™ Home Security Shotgun (#85320)

Your 20 Gun Package must include:• Four (4) Mossberg Pump-Action Shotguns500/535/835/505/510/590/590A1

• Two (2) Mossberg or MI Autoloader Shotguns930/935/SA-20

• Two (2) Mossberg Bolt-Action Rifles4x4/100ATR/100ATR Night Train

• Two (2) Mossberg 464 Lever Action Rifles• Ten (10) Mossberg/Mossberg International Gunsin any mix or match combination

Your 30 Gun Package must include:• Seven (7) Mossberg Pump-Action Shotguns500/535/835/505/510/590/590A1

• Three (3) Mossberg or MI Autoloader Shotguns930/935/SA-20

• Three (3) Mossberg Bolt-Action Rifles4x4/100ATR/100ATR Night Train

• Two (2) Mossberg 464 Lever Action Rifles• Fifteen (15) Mossberg/Mossberg International Gunsin any mix or match combination

LIMITED TO A ONE-TIME PURCHASE/PER DEALER/FOR EACH PHYSICAL STORE LOCATION. SINGLE OR MULTIPLE PACKAGES

IN EACH CATEGORY MAY BE PURCHASED AT THAT TIME.USE ORDER FORM ON REVERSE SIDE. COMPLETE ALL INFORMATION AND FOLLOW ORDERING INSTRUCTIONS.

ADDITIONAL FORMS FOR MULTIPLE PACKAGE ORDERS ARE AVAILABLE ONLINE AT WWW.MOSSBERG.COM/TRIPLECROWNFOR MORE PROGRAM INFORMATION: CONTACT YOUR DISTRIBUTOR OR MOSSBERG AT 203-230-5355.

STOCKING DEALER PURCHASE PROGRAMLIMITED TO A ONE-TIME PURCHASE [PER STORE LOCATION, PER PROGRAM YEAR]

WITH NO LIMIT ON THE NUMBER OF PACKAGES PURCHASED AT THAT TIME PROGRAM DATES: NOVEMBER 15, 2010 — SEPTEMBER 30, 2011

BUY10

PACKAGE PURCHASE REQUIREMENT CRITERIA RECEIVE — FREE

BUY20

BUY30

*Where the sale of this model is restricted by law, a 10-Round/Fixed Stock version (#37200) is available.Please know your laws and order product accordingly.

STOCKING DEALER PURCHASE PROGRAMORDER FORM

LIMITED TO A ONE-TIME PURCHASE [PER STORE LOCATION, PER PROGRAM YEAR]WITH NO LIMIT ON THE NUMBER OF PACKAGES PURCHASED AT THAT TIME

PROGRAM DATES: NOVEMBER 15, 2010 — SEPTEMBER 30, 2011

Stocking Dealer Purchase Program: Please select items from the models listed. No exceptions, substitutions or cancellations. See submission instructions below.Triple Crown Dealer Benefits: Your package(s) purchase will earn you FREE firearms (see details below), and establish you as a Mossberg Triple Crown Dealer, which entitlesyou to receive our Point of Sale Support Package ($150+ Value) and periodic Sales & Marketing Support Items over the program year. See reverse side for details.

DEALER NAME CONTACT NAME TELEPHONE EMAIL

DEALER LOCATION ADDRESS CITY STATE ZIP CODE

MAILING ADDRESS (IF DIFFERENT) CITY STATE ZIP CODE

DISTRIBUTOR NAME DISTRIBUTOR SALES ASSOCIATE PURCHASE ORDER # FROM DISTRIBUTOR

STOCKING DEALER PURCHASE PROGRAM – ORDERING INSTRUCTIONS1. Fill out this Stocking Dealer Purchase Program Order Form, and submit order directly to your Distributor. Fill out a separate

form for each location. (You may use multiple copies to complete your order. Forms are available at www.mossberg.com/triplecrown).2. Your order with the Distributor MUST be for Triple Crown Program purchases only – no other manufacturer’s or miscellaneous products included.

3. Submit this completed form (with Distributor’s PO#) with a copy of your FFL, to Mossberg, to enroll in the Triple Crown Program. You MUST enroll with Mossberg to

receive your FREE firearms, Point of Sale/Sales & Marketing Support Materials. Submit the required items by any of the following methods: FAX to 203-643-2029;

SCAN/EMAIL to: TripleCrown@mossberg.com; or MAIL to: Mossberg Triple Crown Program, 7 Grasso Avenue, P.O. Box 497, North Haven, CT 06473.

Pricing, specifications, availability and terms of offer may change without notice. No exceptions, substitutions or cancellations. Offer not valid with any other promotion or discount. For more information, contact your Distributor or Mossberg at 203-230-5355.

BUY10

PACKAGE PURCHASE REQUIREMENTS/CRITERIA RECEIVE — FREE

BUY20

BUY30

To order a 10 Gun Package select:• Two (2) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1)

SKU1____________ SKU2____________

• One (1) Mossberg or MI Autoloader Shotgun (any 930/935/SA-20) SKU1____________

• One (1) Mossberg Bolt-Action Rifle (any 4x4/100ATR/Night Train) SKU1____________

• One (1) Mossberg 464 Lever Action Rifle SKU1____________

• Five (5) Mossberg/Mossberg International Guns in any ‘mix or match’ combination

SKU1____________ SKU2____________ SKU3____________ SKU4____________ SKU5____________

To order a 20 Gun Package select:• Four (4) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1)

SKU1____________ SKU2____________ SKU3____________ SKU4____________

• Two (2) Mossberg or MI Autoloader Shotguns (any 930/935/SA-20) SKU1____________ SKU2____________

• Two (2) Mossberg Bolt-Action Rifles (any 4x4/100ATR/Night Train) SKU1____________ SKU2____________

• Two (2) Mossberg 464 Lever Action Rifles SKU1____________ SKU2____________

• Ten (10) Mossberg/Mossberg International Guns in any ‘mix or match’ combination

SKU1____________ SKU2____________ SKU3____________ SKU4____________ SKU5____________

SKU6____________ SKU7____________ SKU8____________ SKU9____________ SKU10___________

To order a 30 Gun Package select:• Seven (7) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1)

SKU1____________ SKU2____________ SKU3____________ SKU4____________ SKU5____________

SKU6____________ SKU7____________

• Three (3) Mossberg or MI Autoloader Shotguns (any 930/935/SA-20)

SKU1____________ SKU2____________ SKU3____________

• Three (3) Mossberg Bolt-Action Rifles (any 4x4/100ATR/Night Train)

SKU1____________ SKU2____________ SKU3____________

• Two (2) Mossberg 464 Lever Action Rifles SKU1____________ SKU2____________

• Fifteen (15) Mossberg/Mossberg International Guns in any ‘mix or match’ combination

SKU1____________ SKU2____________ SKU3____________ SKU4____________ SKU5____________

SKU6____________ SKU7____________ SKU8____________ SKU9____________ SKU10___________

SKU11___________ SKU12___________ SKU13___________ SKU14___________ SKU15___________

Receive a FREE 500® Pump-Action Shotgun (#50577)

with every “Buy 10” Package__________________

PLUS Point of Sale Support Package

($150+ Value) (one per location) and Sales & Marketing Support Materials

(one set per location)

Receive all five FREE: 500® Pump-Action Shotgun (#50577)100ATR® Bolt-Action Rifle (#27040)

930™ Home Security Shotgun (#85320)Two NEW Tactical .22 Rifles (#37204)*

with every “Buy 30” Package__________________

PLUS Point of Sale Support Package

($150+ Value) (one per location) andSales & Marketing Support Materials

(one set per location)

*Where the sale of this model is restricted by law, a 10-Round/Fixed Stock version (#37200) is available.Please know your laws and order product accordingly.

Receive all three FREE: 500® Pump-Action Shotgun (#50577)100ATR® Bolt-Action Rifle (#27040)NEW Tactical .22 Rifle (#37204)*

with every “Buy 20” Package__________________

PLUS Point of Sale Support Package

($150+ Value) (one per location) and Sales & Marketing Support Materials

(one set per location)