Mosaic launch event

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Transcript of Mosaic launch event

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The book has the Print Campaigns provided by the Creative leaders in various agencies. They have selected them for being part of MOSAIC. As a special feature, each of the work has been commented upon by the Creative leaders as to why they feel that is their best Print Work- this adds further insights into the creative approaches and expectations.

MOSAICIndias Best in Print, 20111Mosaic Launch 201277 campaigns 23 participating agencies 2 Sanjeev GoyleSenior VP, Marketing and AppliTrac, farm equipment sector, Mahindra and Mahindra

Josy PaulChairperson and Chief Creative Officer, BBDO IndiaUnveiling Preceded by SessionS3 Mosaic unveiling

The book was unveiled by (LtoR)Sanjeev Goyle, Sr. VP Marketing & Applitac, Mahindra & Mahindra; Girish Agarwaal, Director Dainik Bhaskar Group; Nandini Dias, COO Lodestar Universal and Josy Paul Chief Creative Officer, BBDO India4 Event

5Media Experts MeetThe book has a special section on 5 favourites from media experts Lynn De Souza, Chairman and CEO, Lintas Media Group, Chairman, Aaaren Inititative and Director, Karishma InitiativeMallikarjun CR, CEO, Starcom Mediavest GroupPM Balkrishna, Chief Operating Officer, Allied MediaPunitha Arumugam, Director- Agency Business, Google India.6Media Experts

Lynn de SouzaChairman , Aaren Initiative and Director, Karishma InitiativeMallikarjun CRCEO, Starcom MediaVest GroupPM BalakrishnaChief Operating Office, Allied MediaPunitha ArumugamDirector Agency Business, Google India7discussion

Lynn de Souza, PM Balakrishna, Punitha Arumugam and Mallikarjun CR

8Book Sample9


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