Morning Glory Slides

842019 Morning Glory Slides

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MORNING GLORY

Project Presentation



Group Members

Saad Usman

Mirza Sarmad Iqbal

Munib Azam

Sara Anum



Vision Of MG

Earning dollars by spendingrupees think big amp earnenormously



Mission Statement of MG

Morning Glory will consistently produceHigh Quality delicate scent tissuepapers

Morning Glory will endeavor to be the

lowest cost producer It is companyrsquos aim to achieve 35 of

the market share by the end of firstannum

Morning Glory will focus on providing ahigh standard of customer service

Morning Glory will primarily emphasison policies of staff training anddevelopment amp growth



What WE Offer

MG Tissues Economy Pack

MG Pocket Tissue

Role Pack

MG Hair Cover Tissues



Marketing Environment of MG

The Company

ndash Aiming to be theMarket Leader

ndash Focusing toincrease thecustomers

ndash Costeffectiveness

Micro Environment of MG



Micro Environment of MG(Conthellip)

Raw Material

ndash Wood pulp wheat strawand perfume

Supplying Countries

ndash North America Europe ampFrance

Key focus on Value ChainConcept

Suppliers




Key Competitor

Rose Petal (With over 300distributors)

Key Focus on Value Chain

Trainings amp Seminars fordistributors

Ownership PlansHiring of area marketing staff










Allied Bank Limited

ndash Provide Financial Support

ndash Deals all Financial Receive

amp Payment Concerns




Electronic Media

ndash TV Radio Internet

Print Media

ndash Newspapers MagazinesBrochures Billboards amp etc

Huge Capital Invested on

Advertising by MG




Tax System

ndash MG is also entitled to paytaxes




Facilities for employees

ndash Subsidized foodentertainment facilities

bonuses allowances amphandsome salary packages

Key focus on employeepersonal growth ampdevelopment along with theorganizational growth



Marketing Environment of MG(Conthellip)

Macro Environment of MG



Market Segmentation for MG

GeographicSegmentation

bull Country Pakistanbull Province All 5bull Density Urban amp

Sub-urban

Demographics

Segmentation

bull Age 10 year ampabove

bull Gender Both male

amp femalebull Income 5 000 amp

more

Psychographic

Segmentation

bull Social Classes

bull Personality

BehavioralSegmentation

bull Benefits

bull User statusbull user ratesbull loyalty status

bull Readiness stagesbull Attitude towards

product



Consumer Evaluation

CulturalFactors

bull Cleanliness isnext to Godliness

bull Social Classbull Family

PsychologicalFactors

bull Motivationbull Perception

bull Learningbull Belief

PersonnelFactors

bull EconomicSituation

bull Personality

bull Occupationbull Life Style

C h a r a c t e r i s t i c s

a f f e c t i n g

c o n s u m e r b e h a

v i o r



Consumer Evaluation

B u y i n g

D e c i s i o n B e h a v i o r



Consumer Evaluation

NeedRecognition

bullcleanliness and

hygienic issuesbullNeed fordisposablehandkerchief

InformationSearch

bullElectronic Mediaamp Print MediaAdvertisement

bullArrangingHygienic seminarsfrom doctors

Evaluationof

Alternatives

bullMonopoly of RosePetal

bullPrice amp Quality thekey factors

PurchaseDecision

bullCreating a positive

image inconsumerrsquos mind bullDifferentiatedProducts

PostPurchaseDecision

bullCreation ofFeedbackDepartment

bullDevelopingmaximumcommunicationchannels for

customers

B u y e r

D e c i s i o n

P r o c e s s



Marketing Mix for MG



Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct



Product Strategy (Conthellip)

P r o d u c t C l a s s i f

i c a t i o n




I n d i v i d

u a l P r o d u c t D e c i s

i o n



Pricing Strategy

The only factor of MarketingMix that generates revenues

Various Ranges of MG

Products with vide range ofprices from Rs 5 ndash Rs 500



Placement Strategy

Distribution Channels

Business MarketingChannels

DirectSales Force

Consumer MarketingChannels

WholeSellers Retailers End User



Promotion Strategy

Promotion Strategy

Identifying theTarget Audience

Buyer ReadinessStage

Choosing among theMedias

TelevisionMagazine

NewspapersRadio Cable TV

Selecting A MessageSource

Marketing Decision



Media Advertisement



Promotion Strategy (Conthellip)

M a r k e

t i n g D e c i s i o n

Advertising Decision

ObjectiveSetting

Key focus onReminding

Advertisement

BudgetSetting

First Setting theGoals amp thenestimating the

cost toaccomplishthese mile

stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV

Decision onMedia Timings

Advertisingheavily ondifferent

timings tocreate

maximumawareness

EvaluateAdvertisement

Evaluation willbe done after

the completionof initial phase

of theAdvertisement

based on

increase insales



Corporate Portfolio Analysis ofMG

B

C G M

a t r

i x



Corporate Portfolio Analysis ofMG (Conthellip)

P

L C

S t a g e o f

M

G

MorningGlory



Recommendations ampSuggestions

Product

ndash Augmented Features

ndash Quality

ndash Packaging

Placement

ndash Applying Proper Marketing

Logistics ndash Shelf Attention



Recommendations ampSuggestions (Conthellip)

Promotion

ndash Out Door Advertisement

ndash New Promotional Tools

Mediums







Group Members

Saad Usman

Mirza Sarmad Iqbal

Munib Azam

Sara Anum



Vision Of MG













What WE Offer


MG Pocket Tissue

Role Pack





The Company








Raw Material


Supplying Countries



Suppliers




Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums







Vision Of MG













What WE Offer


MG Pocket Tissue

Role Pack





The Company








Raw Material


Supplying Countries



Suppliers




Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums
















What WE Offer


MG Pocket Tissue

Role Pack





The Company








Raw Material


Supplying Countries



Suppliers




Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








The Company








Raw Material


Supplying Countries



Suppliers




Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








Raw Material


Supplying Countries



Suppliers




Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








Key Competitor














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums














Allied Bank Limited







Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








Electronic Media


Print Media



Advertising by MG




Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








Tax System


















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums





















Sub-urban

Demographics

Segmentation




more

Psychographic

Segmentation

bull Social Classes

bull Personality


bull Benefits



product



Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums







Consumer Evaluation

CulturalFactors






PersonnelFactors


bull Personality



a f f e c t i n g


v i o r



Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums







Consumer Evaluation

B u y i n g




Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums







Consumer Evaluation

NeedRecognition

bullcleanliness and


InformationSearch



Evaluationof

Alternatives



PurchaseDecision






customers

B u y e r

D e c i s i o n

P r o c e s s






Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums










Product Strategy

L e v e l s

o f P r o d u

c t

Augmented Product

TOSOLVE

HYGENIC issues

ActualProduct

CoreProduct





i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums









i c a t i o n




I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums








I n d i v i d


i o n



Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

maximumawareness




of theAdvertisement

based on

increase insales




B

C G M

a t r

i x




P

L C

S t a g e o f

M

G

MorningGlory




Product


ndash Quality

ndash Packaging

Placement






Promotion



Mediums







Pricing Strategy






Placement Strategy



DirectSales Force





Promotion Strategy

Promotion Strategy




TelevisionMagazine



Marketing Decision



Media Advertisement




M a r k e



ObjectiveSetting


Advertisement

BudgetSetting



stones

MessageExecution

EnlighteningLife

MediaDecision

1 Television

2 Magazine

3 Newspapers

4 Radio

5 Cable TV



timings tocreate

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MorningGlory




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Promotion



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