Social Selling: Threading the Needle

I want to win

How you get experts in real-time

• Technology platform that makes access easy

• Have real work to do – consistently

• Intrinsic motivation – enabled by gamification

Logoworks – vintage gamification (2001)

• Sliding points scale• Variable pay based on

rank• Peer review• Project limiter

Designer community

Meet Jedrek

Jedrek says: "Just a few years of agency work can make you feel like you're going insane. Impossible deadlines, insufferable workloads, endless changes, pointless meeting after meeting, working projects all night just to find out the client had a change of heart. Logoworks is a breath of fresh air, it's none of these things. I can be creative, I can be conservative, I

can try new things, I can just do the kind of work I've always wanted to."

Username: jedrekLocation: Warsaw, PolandDate Started: 2/7/04Lifetime earnings: $78,430 (through 2007)

• First come, first serve basis

• Designers choose projects they work on

• Design and upload compositions

• Paid same day via PayPal on a tiered structure

Design portal - Gamification

Performance system based on points

Expert = 80-100 points

Mid = 50-79 points

Entry = <50 points

New concepts: expert =$40 mid =$30 entry =$20

Design portal – Ranking

Community ranks all work

Forced ranking 1-3(someone is best, someone is worst)

Possible +12, or -12 each project

Client win + 10 points

Design portal – Peer review

What we learned about gamification

• For creative work - Gamification isn’t a nice to have, it’s necessary

• Burnout is the enemy - You must limit ‘gametime’

• If something can be exploited, it will be

Intrinsic Motivation

Needle to date

Working:•Using points that have real value (product redemption)•Leaderboards (tie into scheduling)•Peer review (critique each others work)•Spontaneous rewards

Doesn’t work:•Using badges and peer recognition alone•Cash motivators•Not providing full visibility into game mechanics

The Endmorgan@needle.com