More4 Guidelines

7/28/2019 More4 Guidelines

1/13

Updated: 22.12.11

Version 1.0 1More4

Identity

Guidelines


2/13

v. 1.0 2GuidelinesContents

Page No.

3

456789101112

Contents

Introduction

IdentityLogoIsolation areaScaleLogo constructionLogo usageColourTypeaceTypography


3/13

v. 1.0 3GuidelinesIntroduction

These guidelines outline the elementswhich make up the More4 brand. Theyinclude all rules to create on and oair communications. This will help youin designing and producing excitingdesigns with a high degree o creativeexibility.


4/13

v. 1.0 4IdentityLogo

The More4 logo


5/13

v. 1.0 5IdentityLogos

The primary background or theMore4 logo is Breeze. It can also

be used on Elephant in someexecutions. The values or thesecolours can be ound on page10 o these guidelines.

The More4 +1 & HD logoslogos


6/13

v. 1.0 6IdentityIsolation area

The More4 identity should alwaysbe surrounded by a minimum area

o space. The area o isolationensures that headlines, text orother visual elements do notencroach on the logo.

The area is defned by using onecell o the logo which is reerred toas x. A margin o clear spaceequivalent to x is drawnaround the logo to create theinvisible boundary o the areao isolation.

This area o separation is aminimum and should beincreased wherever possible.

The same logo should be used onall communications except or the.ico fle when the specifc versionshould be used.

x

x

xx


7/13

v. 1.0 7IdentityScale and proportion

There are no predetermined sizesor the More4 logo. Scale and

proportion should be determinedby the available space, aesthetics,unction and visibility.

There is no preset maximum sizeor the More4 logo. Minimum sizesare as shown here.

There is a specifc fle or Icoswhich is 16px by 16px

Print Digital .ico fle

15mm 30px


8/13

v. 1.0 8IdentityLogo construction

When using the logo be aware thelogo is not constructed in such a

way that E is centered in aninvisible cell. The E has beenmanually adjusted to create visualharmony.

The image show here shows thetrue position in Dusk. The centeredE is marked in red outline.


9/13

v. 1.0 9LogoUsage Donts

When using the More4 logo theollowing rules should be adhered

to at all times.

Distorted

Logo colour

Amended

Visual eects

Colour

Typography

Imagery

Altered

The logotype should never be manipulated,stretched, distorted or cropped.

The logo brand colours should not be switched intheir position. The supplied logos should be usedat all times.

The logo should never be placed on a brand colour,only background colours should be used.

The logo typography should never be altered orreplaced, The supplied logos should be used atall times.

The relationship between the cells and More4should never be changed.

The logo should never be have drop shadows orother graphic eects added

Take care when placing the logo over an image.It should never obscure the ocus o the picture.

The logo should not be altered in any way.This includes spacing and cell arrangement.


10/13

v. 1.0 10IdentityColour

RGB148/148/131

Hex

949483CMYK0/0/11/42

PMS7536c/7536u

RGB133/183/226

Hex85B7E2

CMYK54/11/1/0

PMS291c/292u

RGB0/129/180

Hex0081B4

CMYK100/34/13/0

PMS660c/660u

RGB51/60/65

Hex333C41

CMYK79/63/57/50

PMS432c/433u

RGB244/123/123

Hex

F47B7BCMYK0/66/39/0

PMS486c/487u

RGB41/36/92

Hex29245C

CMYK100/100/31/25

PMS273c/275u

RGB150/203/179

Hex96CBB3

CMYK51/0/38/0

PMS337c/337u

RGB159/31/92

Hex

9F1F5CCMYK23/100/44/4

PMS215c/215u

RGB255/214/22

HexFFD616

CMYK0/18/100/0

PMS108c/107u

RGB145/190/62

Hex91BE3E

CMYK57/0/100/0

PMS375c/375u

RGB239/144/32

Hex

EF9020CMYK0/53/100/0

PMS137c/137u

RGB229/53/43

HexE5352B

CMYK0/91/87/0

PMS485c/485u

RGB57/166/221

Hex39A6DD

CMYK87/9/2/0

PMS299c/298u

RGB0/175/62

Hex

00AF3ECMYK100/0/100/0

PMS360c/360u

RGB233/144/171

HexE990AB

CMYK0/55/9/0

PMS183c/182u

RGB235/9/115

HexEB0973

CMYK0/96/24/0

PMS213c/213u

The More4 Colour palette has 15logo colours and two background

colours.

Percentage tints can be used oany o these colours.RGB values

Brand colour names & values

Background names & values

Dusk Ham Plum Mandarin Parsley

RoseKiteCitronNavySky

Waves

Elephant

Aqua

RGB221/226/224

HexDDE2E0

CMYK13/6/9/0

PMS420c/Cool Grey1u

Breeze

Apple Ocean Hibiscus


11/13

v. 1.0 11IdentityTypeface

The More4 identity uses a bespokecut o the typeace Omnes which

comes in two weights.

More4 Omnes is supplied in theOpen Type ormat and is supportedby PC and Mac. You should alwaysuse this version.

More4 Omnes RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ&0123456789*#@+

%?$,.:;...!?(/)[\]{|}TM ao`~^???? -_

More4 Omnes Medium

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ&0123456789*#@+%?$,.:;...!?(/)[\]{|}TMao`~^???? -_


12/13

v. 1.0 12IdentityTypography

Typographic design should beapplied using the ollowing

parameters:

WeightMore 4 communications use bothweight o More4 Omnes

Regular should be used or all bodycopy and Medium whereappropriate or titling and otheruses.

StyleManipulating the typeace isprohibited. Stretching, condensing,outlining and drop shadow mustnever be used.

SpacingType should be set at 100% wordspacing and 0% letter spacing.In some circumstances it may benecessary to adjust the spacingbetween individual charactersmanually.

SizingThe smallest size permitted is 4point. This should only be orcertain print uses such as credits.There is no upper size limit.

AlignmentMore4 should be generally rangedlet. Range right is used in someinstances on screen.

LeadingLeading should always be set to+16.6%. So leading on 24pt typewould be 28pt.

Above 36pt leading can be adjustedmanually. The ascenders anddescenders in the typeace shouldnever touch.

ColourType can be set in any colour romthe More4 colour palette.


13/13

more4.com

Channel4 2011

More4 Guidelines

Documents

Transcript of More4 Guidelines