More Than Just an Airline AirAsia 3 - UTM
Transcript of More Than Just an Airline AirAsia 3 - UTM
The company was very different
legacy business model old B737 aircraft only domestic routes
AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0
Now the 13th largest airline in the world260+ AIRCRAFTS
155DESTINATIONS
24HUBS
390+ROUTES
110+UNIQUE ROUTES5,500+
FLIGHTS PER WEEK
100MANNUAL PAX
570+MPAX CARRIED
AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0
digital disruption/ˈdɪdʒɪt(ə)l dɪsˈrʌpʃn/
Terminology
Digital disruption is a transformation that is caused by emerging digital technologies and business models
These innovative new technologies and models can impact the value of existing products and services offered in the industry
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Digital Transformation
Digitalization
Digitization
Earn money
Save money
Digitize
APIDigital ProductsDigital BusinessBusiness Models
APIAutomationBusiness Processes
APIAccessibilityConnectivityData
Digital path 101
2002Online booking
2003SMS booking
2005Mobile web booking
2009Self check-in
kiosk
2013Baggage
self-tagging
2014Onboard WiFi
2015E-Boarding Pass
Self bag-drop2016
Multi-currency payment card
2017Data Analytics &
Personalised Website
2018
Prepaid e-Wallet
Facial Recognition System
Super app & platform
Dutyfree Market Place
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Continuously innovating
Facial Recognition/AI/ML● Check-in ● Self Baggage Drop● Security Screening● Immigration Clearance● Boarding at Gate
Leveraging technology for better CX
Over 50 million total fans and followers
Over
7,900,000 followers
Over
26,000,000 followers
Over
1,600,000 followersOver
1,300,000 followers
Over
1,900,000 followers
Over
11,900,000 fans
Total App Downloads
40 Million as of August 2019
159 mn Average page views monthly
Average visits monthly
Average unique visitors monthly
Annual conversion
rate of 2.91%
The average of Jan - Dec 2018
59 mn
47 mn
AirAsia.com
Wide digital reach
AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0
Q: What is AirAsia 3.0?
A fintech company?
A travel agent?
An online store?
An airline?
A trip planner?
A logistics company?
Answer: A technology company that happens to fly airplanes
A start-up investor?
A restaurant?
A rewards system?
Santan
E-commerce platform?
3.0
Drivers Enablers
Cost
Productivity
Growth
Mindset
Skillset
Guest Obsession
Transformation Acceleration Office(TAO)
Work Better
CEKAP
Take Ownership
Goals & KPIs
Come Together
One AirAsia
Celebrate Learnings
Track / Review progress / outcomes
Clarify the Problem
Establish Team Members
Keep Focus on Root Cause
Align & Execute
Proceed or Pivot
Kanban
Lean Six Sigma
Lean Principles
Lean Startup
Design Thinking
Agile/Scrum
Prototyping MVP
ADKAR
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Digital Transformation
OTP Simplification & Speed
Margins NPS
1
2
3
TAO Review
Strategic BankAllStars Bank
TAO Council
Problem to solve?
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Customer Bank
Cost Growth Productivity
Impact Centres
Finance Verification
5 Operationalisation