MOREthanGREEN

‘s-HertogenboschTeam: Christiaan ReubsaetLudo StanzianiMarion VenmansLinde van Erp

• ‘s-Hertogenbosch• Why green?• Campaign • Ideology • Target Audience• Promotion• Standards

ITEMS

MOREthanGREEN ‘s-Hertogenbosch

‘s-HERTOGENBOSCH

• The capital of Noord-Brabant• +/- 102.900 inhabitants • 1185 • (Culture) History • Beautiful nature • Plenty cafes • Wide selection of schools• Hospitable city

MOREthanGREEN ‘s-Hertogenbosch

WHY GREEN?

MOREthanGREEN ‘s-Hertogenbosch

The society wants green because:

• They feel more at ease • Need for sustainability

(Eco-easy & Business as unusual)

‘s-Hertogenbosch wants green because:

(they have the ambition to create a save, livable and eco-friendly city)

Developments• Air pollution• Unwanted Noise• Soil Pollution• Environmental Forces

`THE FUTURE IS GREENBUT NOT JUST GREEN…

NATURE HEALTH SUSTAINABLE SOCIETY

BEWONERS

TARGET AUDIENCE

INHABITANTS

MOREthanGREEN ‘s-Hertogenbosch

MOREthanGREEN

Groen staat centraal!

MOREthanGREEN ‘s-Hertogenbosch

BRANDING CAMPAGNE

• Bewoners worden trotser

• Gezondheid• Duurzaam• Samenleving

MOREthanGREEN ‘s-HertogenboschMOREthanGREEN ‘s-Hertogenbosch

CAMPAIGN

Goal

• Inspire• Triggering• Awareness of their health• Respect for the environment• Cohesive & Connected• Proud• Online & Offline community

MOREthanGREEN ‘s-Hertogenbosch

MOREthanGREEN ‘s-Hertogenbosch

TOGETHER they discover, experience & enjoy ‘s-Hertogenbosch!

CAMPAIGN

CAMPAIGN

Response

• Active• Better feeling• Attractive city • Better economy• More business• Tourism• More transactions• Online & Offline community

MOREthanGREEN ‘s-Hertogenbosch

ONLINE > OFFLINE

MOREthanGREEN ‘s-Hertogenbosch

CAMPAIGN

“ If we can imagine it, we can create it.

If we can dream it, we can become it!” Walt Disney

CAMPAIGN

Identity: Eco-friendly city, with a health conscious society in a natural environment..

MOREthanGREEN ‘s-Hertogenbosch

CAMPAIGN

MOREthanGREEN ‘s-Hertogenbosch

Middelen

• Online en Offline• Inspireren en activeren

IDEOLOGY

MOREthanGREEN ‘s-Hertogenbosch

• Activities• Internet Platform with personalization• Offline community • Networking• A green identity

TARGET AUDIENCE

MOREthanGREEN ‘s-Hertogenbosch

• The active ones• The non- active ones• The web users• The non-web users

• All inhabitants!

MOREthanGREEN ‘s-Hertogenbosch

PROMOTION ONLINE & OFFLINE

MOREthanGREEN ‘s-Hertogenbosch

STANDARDS

• Internet Platform by Google Analytics• Social Network: Attendence & popularity• Number notifications • Sample research

WORKING TOGETHER FOR ONE GOAL…

… IS THE KEY TO SUCCESS !

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