MORE THAN A RACETRACK...to live - livability.com, 2016 10 most exciting cities in virginia -...
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1 MORE THAN A RACETRACK | DOMINION RACEWAY & ENTERTAINMENT MORE THAN A RACETRACK
Transcript of MORE THAN A RACETRACK...to live - livability.com, 2016 10 most exciting cities in virginia -...
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MORE THAN A RACETRACK
THOMAS RAINES Associate
540 322 4158 [email protected]
NICKI JASSY Senior Vice President
840 697 3433 [email protected]
Get Ready...
INTRODUCTION
0`1
LOCATION OVERVIEW
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CHALLENGES & SOLUTIONS
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SUSTAINABILITY & VISION
08VIRGIL NELSON, CCIM
Senior Vice President 540 322 4150
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GET SET...
introduction
Dominion Raceway is a one-of-a-kind opportunity for commercial real estate development. Unlike anything seen before on the entire East Coast, let alone Fredericksburg, Virginia, Dominion Raceway is a racing and entertainment venue which features over 160 acres of land, a 37,000 SF main facility, and two parcels totaling over 40 acres for future real estate development.
Dominion Raceway is an innovative and forward-thinking concept that once fully established, is poised to become the prototype by which other motorsports and entertainment complexes will be measured.
the offering
PHASE I – ±10.2 acre site ideally suited for retail, hospitality, and restaurant food court. Currently pre-leasing 15,000 SF building with potential for four drive-thrus and two outdoor patios.
PHASE II – 33.96 acres of raw land ideally suited for automotive tenant; perfect for large end-user.
AN INNOVATIVE AND FORWARD-THINKING MOTORSPORT AND ENTERTAINMENT CONCEPT
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TLOCATION OVERVIEW
Spotsylvania County
Dominion Raceway is conveniently located in Thornburg, Virginia just 20 minutes from downtown Fredericksburg. Strategically situated at Exit 118 off Interstate 95, the site has nearly a mile of highway frontage. Its highly visible location serves as a constant visual reminder to the 100,000 cars that pass by the site every day.
Three large metropolitan markets are within an hour’s drive including the Nation’s Capital (62 miles), Richmond, Virginia (44 miles), and Charlottesville, Virginia (63 miles). Additionally, this radius is home to millions of residents along with some of the highest household and per capita incomes in the country today.
Fredericksburg, Virginia
The Fredericksburg region, which includes the city of Fredericksburg and the counties of Spotsylvania, Stafford, Kind George, and Caroline has been one of the fastest growing regions in the Commonwealth of Virginia and the United States.
STRATEGICALLY POSITIONED IN HIGHLY VISIBLE, HIGHLY POPULATED SPOTSYLVANIA COUNTY
...Go!
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Clemson
Havelock
Hendersonville
Myrtle Beach
Mint Hill
Ironton
Mauldin
Ventnor City
Henderson
Pleasantville
Albemarle
Fredericksburg
Carrboro
Greenbelt
Newberry
Poquoson
Hope Mills
College Park
Statesville
Hopewell
Bristol
Hyattsville
Milledgeville
Salem
Indian Trail
Winchester
Morganton
Ashland
Vidalia
Statesboro
Boone
Smithfield
Thomasville
Portsmouth
Graham
Brigantine
Hanahan
South Charleston
Simpsonville
Vienna
Irmo
Beckley
Orangeburg
Clarksburg
Cornelius
Bluefield
Beaufort
Vienna
Cayce
Radford
Asheboro
Waynesboro
Morristown
Christiansburg
Greenwood
Lenoir
Elizabeth City
Greer
Matthews
Wake Forest
Athens
Clemmons
Bridgeton
Reidsville
Ocean City
Elizabethton
Manassas Park
Kernersville
Laurel
Southern Pines
Staunton
Bristol
Herndon
Garner
Saint Albans
NorthMyrtle Beach
Fairmont
Apex
Williamsburg
Mooresville
Cambridge
Sanford
Lexington
New Bern
Dublin
Conway
KinstonShelby
Marietta
West Columbia
Chillicothe
Greeneville
Somers Point
Huntersville
Colonial Heights
Garden City
Takoma Park
North Augusta
Martinsville
Easley
Fairfax
Roanoke RapidsEden
New Carrollton
Newton
Salisbury
Gaffney
Martinsburg
Forest Acres
Front Royal
Laurinburg
Easton
Lumberton
Moultrie
Conyers
Griffin
Snellville
Maryville
Riverdale
Lilburn
MonroeDouglasville
Carrollton
Decatur
Union City
Calhoun
Red Bank
Duluth Winder
Newnan
Lawrenceville
Athens
Acworth
Cordele
Kennesaw
Sevierville
Cookeville
Eufaula
Tifton
Forest Park
Soddy-Daisy
Douglas
Sugar Hill
Waycross
Cartersville
Brunswick
Americus
College Park
Buford
Fayetteville
Woodstock
Farragut
East Ridge
Covington
Danville
FlorenceFort Thomas
Campbellsville
GeorgetownShelbyville
Reading
Nicholasville
Blue Ash
Somerset
Winchester
Independence
Erlanger
Norwood
Greensburg
Bardstown
Saint Matthews
Forest Park
Madison
Newport
North CollegeHill
SharonvilleSpringdale
Mason
Kannapolis
Rock Hill
Goose Creek
Goldsboro
Blacksburg
Millville
Summerville
Sumter
Manassas
ChapelHill
Wilson
Charlottesville
Florence
Burlington
Monroe
Harrisonburg
Parkersburg
Spartanburg
Hickory
Danville
Annapolis
Atlantic City
Kingsport
Hilton HeadIsland
Salisbury
Petersburg
Leesburg
Mount Pleasant
Aiken
Anderson
Rockville
Dover
Rome
Hinesville
Cleveland
WarnerRobins
PeachtreeCity
Oak Ridge
La Grange
Smyrna
Alpharetta
Phenix City
Gainesville
East Point
Dalton
Covington
FrankfortJeffersontown
Fairfield
Richmond
Jacksonville
RockyMount
Gaithersburg
Cary
North Charleston
Charleston
Huntington
Concord
Roanoke
Johnson City
High Point
Wilmington
Frederick
Asheville
Suffolk
Bowie
Charleston
Greenville
Lynchburg
Greenville
Gastonia
Albany
Macon
Marietta Roswell
Greensboro
COLUMBIA
Fayetteville
Savannah
Chesapeake
Hampton
Portsmouth
RICHMOND
Durham
Winston-Salem
RALEIGH
VirginiaBeach
Norfolk
Alexandria
Newport News
Chattanooga
Knoxville
Atlanta
Cincinnati
Louisville
Lexington-Fayette
Baltimore
Charlotte
Washington
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ChesapeakeBay
AtlanticOcean
DelawareBay
695
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MAJOR CITIES POPULATION DISTANCE
Washington, D.C. 672,228 62 Miles
Charlottesville, VA 46,597 63 Miles
Richmond, VA 217,853 44 Miles
Williamsburg, VA 15,052 88 Miles
Baltimore, MD 831,128 104 Miles
Virginia Beach, VA 452,745 145 Miles
Roanoke, VA 94,409 181 Miles
Raleigh, NC 451,066 198 Miles
Philadelphia, PA 1,567,442 205 Miles
Pittsburgh, PA 304,391 300 Miles
20 MILES 50 MILES 100 MILES
population
Population 268,247 2,771,723 11,500,000
Projected Population (2021) 279,503 2,901,528 12,000,000
households
Households 94,301 994,244 4,341,711
Projected Households (2021) 101,019 1,056,275 4,601,694
income
Avg. Household Income $96,755 $106,122 $107,689
$50,000 - $74,000 16,203 160,801 681,330
$75,000 - $99,999 13,474 134,698 573,829
$100,000 -$124,999 10,665 105,715 135,216
age
Age 19 Years or Less 72,076 735,094 2,886,541
Age 20 to 64 Years 158,274 1,674,642 7,019,218
Age 65 Years or Over 37,897 361,986 1,581,173
consumer expenditure
Total Household $6.51 B $72.6 B $320.2 B
Entertainment $369 M $4.12 B $18.2 B
Total Retail $2.95 B $32.8 B $145.0 B
Source: US Census Bureau, 2015 Estimates
Source: SitesUSA, Regis Online, 2016 Estimates
Fredericksburg Area AccoladesDemographics
Centrally Located to Major Metropolitan Areas
FREDERICKSBURG NAMED BEST PLACE TO LIVE- LIVABILITY.COM, 2016
10 MOST EXCITING CITIES IN VIRGINIA- GOGOBOT.COM, 2015
‘50 BEST CITIES FOR YOUR STARTUP’- LIVABILITY.COM, 2016
Mary Washington Hospital BEST HOSPITALS IN WASHINGTON, D.C.- US NEWS & WORLD REPORT, 2016
TOP 8 SMALL TOWNS FOR OUTDOOR LOVERS- BLOG.VIRGINIA.COM, 2016
FASTEST GROWING CITIES IN VIRGINIA- NERDWALLET.COM, 2014
NO. 9
NO. 4 NO. 2NO. 4
20 MILES
50 MILES
100 MILES
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tracks
4/10 MILE NASCAR SANCTIONED OVAL TRACK
FACILITY RENTALS
main structure
COMBINED FLOOR CAPACITIES (PROVIDING 20,000 SF OF CONDITIONED SPACE)
tracks
1/8 MILE NHRA SANCTIONED DRAG STRIP
ADVERTISING & BRANDING OPPORTUNITIES
main structure
FULL FOOD PREP, STORAGE, AND SERVING AREAS
tracks
2-MILE SCCA/NASA PRO-MOTION SANCTIONED ROAD COURSE
main structure
3-STORY, 55' TALL, 37,000 SF MULTI- PURPOSE BUILDING
Accommodates banquets, shows, auctions, meeting places, as well as a host of non-traditional motorsports offerings
main structure
FULL MULTIMEDIA CAPABILITIES
tracks
KARTING TRACK
SEPARATE INFIELD BUILDING WITH A 20' X 40' HIGH-DEF LED DISPLAY AND STAGE FOR CON-CERTS AND EVENTS
tracks
RACING SCHOOLS
main structure
UNENCUMBERED FLOOR LOADING
TWO HELICOPTER PADS
WHY YOU WANT TO BE HERE
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PHASE I±10.2 ACRESFOR SALE OR LEASE
FU
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ISLA
ND
PHASE II±33.0 ACRESFOR SALE OR LEASE
MUDD TAVERN RD
MALLARD ROAD
US 1.
EXIT 118
93,000 VPD
95
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RESTAURANTROW
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Access Road from Mudd Tavern Road
Main Site Entrance
Main Parking Lot
Dragstrip Staging Lanes
Dragstrip Burnout Box
Dragstrip Return Road/Road Course
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Raceway Operations & Grandstand
Winners Circle
4/10-Mile Oval Track
Access Drive
Heli-Pad Location
2-Mile Road Course
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Karting Track
Paddock Area
Skid Pad
1/8-Mile Dragstrip
Proposed I-95 Rramp Improvements
track features (not part of offering)for lease/sale
PHASE I – Located near the entrance road to the venue with frontage along I-95, Phase I features ±10.2 acres of construction-ready pad sites with utilities and curb cuts. Currently pre-leasing a proposed 15,000 SF building with potential for four drive-thrus. Perfect opportunity for retail, quick-service restaurants, and/or brewery overlooking racetrack.
PHASE 2 – Also located along I-95 with excellent visibility to 93,000 vehicles per day, Phase 2 is 33.82 acres of raw land, ideally suited for a large end-user.
County approved clearing of trees along I-95 for added visibility
74' double-sided digital sign approved along I-95
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TBay BAvailable3,100 SF
Bay AAvailable2,750 SF
Bay CAvailable2,750 SF
Bay EAvailable3,100 SFBay D
Available1,765 SF
Bay FAvailable2,750 SF
�DOMINION RACEWAY & ENTERTAINMENT�
Proposed “Restaurant Row”
Restaurant Row is part of the Phase I development and ideally suited for quick-service restaurants and/or a brewery. This 15,000 SF food court building has six suites available for lease, four of which offer drive-thru lanes and two sites provide outdoor dining space.
Restaurant Row is situated directly off I-95 at the entrance to the Dominion Raceway & Entertainment facility and provides excellent views of the race-track.
TENANTNAME
BURGERJOINT
PIZZA MEXICAN
TENANTNAME COFFEE
SHOP
Restaurant Row Proposed Front Elevation
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No. 1perception:
D U E TO N O I S E P O LU T I O N A N D L A N D R E Q U I R E D F O R O P E R AT I O N , M A N Y R AC E WAY LO C AT I O N S A R E O F T E N R U R A L A N D I L L- S U I T E D F O R M A I N -S T R E A M R E TA I L
unique reality:
Dominion Raceway’s solution is strategic positioning next to Interstate 95. There is no substantial increase in local noise polution. This allows the facility to be located much closer to dense populations.
No. 2perception:
C A S UA L CO N S U M E R S R E S I D I N G I N M E T R O P O L I TA N A R E A S A R E O F T E N D E T E R R E D F R O M AT T E N D I N G R AC E T R AC K E V E N T S D U E TO T H E T I M E R E Q U I R E D TO T R AV E L TO A N D F R O M T H E FAC I L I T Y
unique reality:
The Dominion facility is located 13.1 miles south of Fredericksburg, 44.5 miles north of Richmond, and is easily accessible from anywhere in the greater Washington D.C. area. Entry to the facility is conveniently positioned 400 feet from I-95 exit ramps.
Proposed ramp improvements to the I-95/Route 606 interchange include new access road, rotary, and mutliple new on/off ramps.
No. 3perception:
R AC E T R AC K S AT T R AC T A N A R R OW AU D I E N C E .
unique reality:
Unlike traditional race facilities, Dominion features three different styles of race track: oval, road course, and drag strip. Effectively attracting all avenues of motorsport fans and participants. An onsite go-kart track complements this providing a racing experience outside of spectating or professional participation. In addition, a 37,000 SF events building, serves as host to large race crowds, corporate functions, and other events.
No. 4perception:
DUE TO THE SEASONAL NATURE O F E V E N T S , AT T E N DA N C E I S N OT CO N S I S T E N T.
unique reality:
Additional attractions available outside of race events provide healthy traffic counts regardless of the race schedule. Planned quick service, hospitality, and destination retail developments ensures traffic to the facility will only increase as the project matures.
REASONS TO REV YOUR ENGINES
CHALLENGES & SOLUTIONS
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PROOF POINTS
Dominion Raceway’s road course mirrors the area where the auto racing industry has seen the most recent growth. All the while, being protected when consumer preference inevitably changes by virtue of its three distinct track styles.
Based on 2016 totals, Dominion Raceway & Entertainment forecasts a 10% increase (+225,000 guests) in attendance in 2017.**
AT T E N DA N C E TO A L L AU TO R AC I N G T R AC K E V E N T S I N T H E U N I T E D S TAT E S , E XC LU D I N G I S C A N D S M I T R AC K S * , I N C R E A S E D F R O M 2 . 1 6 M I L L I O N I N 2 0 1 3 TO OV E R 2 . 6 M I L L I O N BY T H E E N D O F 2 0 1 5 .
Source: statista.com*publicly traded companies whose facilities cater predominantly to NASCAR and IndyCar**2017 projections based off 2016 attendance records, additional attractions, and scheduled events. Data provided by Dominion Raceway Holdings, LLC
0.00
Fall 2013
Spring 2014
Fall 2014
Spring 2015
NUMBER OF PEOPLE IN MILLIONS
0.50 0.75 1.00 1.25 1.50 1.75 2.00 2.25 2.50 2.75 3.00
2.16
2.06
2.42
2.60
vision:
The collective goal of the facility is to satisfy both hardcore race fans and auto enthusiasts, and the casual consumer.
strategy:
The proposed developments and location of Dominion Raceway allows for access and exposure to consumers who previously may have never considered racetrack patronage.
vision:
Favorable development opportunities for businesses focused on interstate traffic, destination retail unrelated to racing, and enterprises focused in the automotive industry.
strategy:
Quick service, fuel, and hospitality will be the focus for traffic driven from the interstate. Breweries, dealerships, and destination retail will have a synergistic effect by drawing traffic independent of the raceway. The aftermarket automotive industry will be a large focus for the development. Several large online/catalog parts suppliers have branched into some form of brick and mortar retail offering. These are often coupled with parts distribution warehouses.
vision:
Consistent population growth, New developments, and planned infrastructure improvements ensure consistent growth.
strategy:
A Walmart anchored development is scheduled to open 2020, in neighboring Ladysmith, one exit south. Southpoint, Cosner’s Corner, Lee’s Hill, and Massaponax developments are seeing recent growth, and are all located one exit north.
fact
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VIRGIL NELSON, CCIM Senior Vice President
540 322 4150 [email protected]
THOMAS RAINES Associate
540 322 4158 [email protected]
NICKI JASSY Senior Vice President
840 697 3433 [email protected]
Don’t get lappedCALL TODAY
www.dominionraceway.com
