MORE THAN 25 YEARS OF FAIR TRADE

www.altromercato.it

ALTROMERCATO WORKS WITH MORE THAN

150 GROUPS OF PRODUCERS IN 50

DIFFERENT COUNTRIES

www.altromercato.it

ALTROMERCATOWORLD SHOPS

IN ITALY

www.altromercato.it 4

What about Travel?

What Altromercato (and WFTO members) does is much in line with:• Sustainable Travel• Responsible Travel• Cultural Tourism• Travel like a Local• Fair Tours...........

www.altromercato.it 5

What about Travel?

We do have:• Same ethical principles• Similar partners (our producers)• Similar communications• Same customers maybe...?

How can we spread the Fair Trade concept to the whole world?

www.altromercato.it 6

Make Travel an experience

Traveler (“common” traveller, not a Fair Trade fan) is seeking experiences that go beyond the routine hotel and cruise ship amenities.

www.altromercato.it 7

Why getting into Travel?

We do Fair Trade – that’s it. We are not selling travel.

Altromercato reaches around 0.5M of customers in Italy.

But around 2.5M of Italians go abroad for travels

Experiential Travel is worth 37B$ in the world...

www.altromercato.it 8

The idea

In Fair Trade we do have amazing people which built incredible stories – we need to give voice to them, even outside the common fair trade environment;

Build «experiential blocs» with your best partners in production, and open such blocs to responsible (or selected) Tour operators, to be included in their travels.

Do NOT create your full Tours (i.e.: 1 or 2 weeks of travel): too expensive, need specific competences, slow process

www.altromercato.it 9

What Altromercato is doing

Altromercato:• is selecting few producers to start with;• did already contact few Italians Tour operators• Is going to «co-brand» 5 to 10 tour packages to reach a

wider target of customers.

Target:• 5 to 10 Tours including Altromercato Experiences in 2016• At least 5 Tour Operators selling them• Few thousands of people exposed to Altromercato

producers and brand in 2016