More Successful NPD
description
Transcript of More Successful NPD
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Innovation is ______Easy!
?
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IdeaGeneration
IdeaScreening
ConceptDevelop-
mentBus. Analysis
Testing & Evaluation
Implement-ation
Commerial-isation
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NEEDSCrowd
SourcingFocus Groups
SCREENINGFocus GroupsQuantitative
Tools
CONCEPTFocus GroupsTaste TestingQuant Appeal
ANALYSISForecasts
TESTINGFocus GroupsQuant AppealPrice TestingPack Testing
Ad Development
Research
Implement-ation
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NEEDSCrowd
SourcingFocus Groups
SCREENINGFocus GroupsQuantitative
Tools
CONCEPTFocus GroupsTaste TestingPrice TestingPack Testing
ANALYSISForecasts
TESTINGFocus GroupsQuant Appeal
Ad Development
Research
Implement-ation
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NEEDS50% SCREENING
50% CONCEPT50%
ANALYSISForecasts
TESTING50%
Ad Dev. 50%
Implement-ation 50%
50%
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0.78%Probability of Success
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NEEDSCrowd
SourcingFocus Groups
SCREENINGFocus GroupsQuantitative
Tools
CONCEPTFocus GroupsTaste TestingPrice TestingPack Testing
ANALYSISForecasts
TESTINGFocus GroupsQuant Appeal
Ad Development
Research
Implement-ation
50% 25% 50% 25%
50% 25%50% 25%
50% 25%
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0.78%Probability of Success
0.025%
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Idea Analysis Psychological Appeal
Design
Brand Relevance
Experiments
Implement-ation
Understand Now
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Psychological Appeal
Understand Now
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Idea Analysis
Design
Psychological Appeal
Brand Relevance
Experiments
Implement-ation
Understand Now
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Good
Easy
Low RiskSocial Proof
FramingPriming
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Environment
Frame of mind
Analysis of BehaviourCovert Focus
Timeframe
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