More Marketing For Your Dollar

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Want to ensure your content is reaching its potential? Visit Somnio.com/blog and schedule a brainstorm to learn how you can increase its value today. Proving ROI on marketing spend and getting the most out of current content are just a few of the key challenges facing today’s marketers. To address these challenges, you need to ensure your results are measurable every step of the way and explore innovative ways to increase the value of your content. It is not enough to share your content one time or use it in just one way. Above we look at some great practices you can implement today to start increasing your effectiveness and driving the results you require.

Transcript of More Marketing For Your Dollar

Boost organic search results by identifying an audience-focused set of primary keywords.

Make your keywords and tags matter

Reintroduce your best contentReach previously missed leads by developing new social messaging and graphical assets around previously successful content.

Maximize marketing assetsUse your content to create new materials. Did you know your new infographic can be repurposed into several micrographics?

Cross-link assetsCreate an inclusive environment, not separate islands. Establish a plan and map out your customer’s preferred course with all of your assets leading back to a central location.

5Measure your marketingDon’t waste e�orts on marketing that doesn’t work for you. Measure your e�orts and make continuous adjustments to best reach your target audience. Discover what avenues drive the best results.

5WAYS TO GET MORE MARKETING FOR

YOUR DOLLAR

Organic search leads are 7x more likelyto close than outbound leads.1

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Want to ensure your content is reaching its potential? Visit Somnio.com/blog and schedule a brainstorm to learn how you can increase its value.

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1 Hubspot. The State of Inbound Marketing. 2012. June 2014.