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Smart Lead Generation5-Part Strategy for Growing Sales, Everytime.

Smart Lead Generation™

Lead Generation Series Level 1

Discover the power of an effective lead generation STRATEGY.The life-changing benefits of developing a lead generation strategy have spawned countless success stories for a reason. Entrepreneurs used its principles to reach greater success in business and life, now you can too.

AUTOMATION lessons can be transformative at any stage of your sales process. This webinar will provide you with essential insights into the automation at the heart of sales and marketing effectiveness—everywhere and at every level.

We help you LEVERAGE your time and message—not just learn—how to market.Our expert facilitator bring experience and insight to the teachings. And we help you personalize the principles of leveraging your time and message through individual assessment, group sharing and guided exercises.

Timeless teaching on how to ENGAGE the client.Using the best information regarding content development, this webinar will give you all the tools necessary to launch a lead generating campaign – fast.

Learn how SUSTAINABILITY is the optimal goal. Generating leads is step one, step two is maintain a steady pace of lead flow. You will learn the tactics that drive leads 24/7 and at will.

Maximize lead generation.

Transform your sales

Learn the skill of sales growth.

The More LEADS™ Ultimate Edition 2.0 program is based on the teachings of Sales Growth Systems.

5-Part Strategy for Growing Sales, Everytime.

All rights reserved © 2016 Sales Growth System

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Develop your self-generated lead development so you can empower your sales through the unexpected! This intensive lead development training program combines proven-in-action techniques with peer interaction and insights from the latest research to help you master the skill of effective lead generation.

Lead Development training can show you how to structure your marketing to influence the bottom-line...build alignment across marketing


This course — and the wording here is intentional — is meant to help you better understand your clients. Once you know why clients hire you and what they’re expecting, you can deliver a better product at a premium.

My goal is to bring you through the entire lifecycle of a client relationship, from first meeting through project hand off (and beyond.)

What you’re reading now, on your computer or e-reader, is one part of this course. This guidebook is meant to inform. Beyond this guidebook, however, I’ve included additional resources that are meant to get you to act.

Are you familiar with the 80/20 rule? The idea, when applied to something like an instructional course, is that only 20% of people will actually do something as a result of learning something new. This means that there’s a very good chance that you’ll go through this course and afterward make zero changes in your business.

Now, I have an ulterior motive for wanting you to actually use this course and raise your rates. I want you to be a success story. This course is self-published and bootstrapped — I have no publisher or agent working on my behalf to sell as many copies as possible. What’s sold this course over the last two years are recommendations.

So to improve the likelihood that you’ll digest this course and raise your rates from 20% to something considerably north of that figure, I’ve also included the following:

Worksheets: At the end of each accountability email (see the next point) will be an attached worksheet. These are meant to help you externalize the inevitable ideas and thoughts that will be spinning around your head after we conclude certain key parts of this guidebook. Ideas have short half-lives, so I’m going to ask you to write many of these ideas out. The act of committing thoughts and actions to paper — whether virtual or real — will make you more successful.

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Immerse yourself in a life-changing7 Habits experienceDiscover the power of effectiveness through the 7 Habits.The life-changing benefits of The 7 Habits of Highly Effective People® have spawned a worldwide movement for a reason. Millions have used its principles to attain greater success in business and life.

The lessons can be transformative at any stage of yourcareer. This seminar will provide you with essential insightsinto the habits that are at the heart of personal, team, andorganizational effectiveness—everywhere and at every level.

We help you assimilate—not just learn—the 7 Habits.Our expert facilitators bring experience and insight to theteachings. And we help you personalize the principles of the 7 Habits through individual assessment, group sharing and guided exercises.

Covey’s timeless teachings adapted to the moment.Using the new Signature 4.0 solution, our curriculumtranslates universal, value-based principles to business andtechnology today.

Learn the 7 Habits in an optimal setting. This seminarprovides the ideal opportunity to develop a deep understanding of the 7 Habits and immediately put them to work in your life and organization.

Maximize mental abilities.

Transform your life

Learn the language of success.

The 7 Habits of Highly Effective People® Signature Edition 4.0 program is based on the teachings of Dr. Stephen R. Covey.



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Develop your self-generated lead development so you can empower your sales through the unexpected! This intensive lead development training program combines proven-in-action techniques with peer interaction and insights from the latest research to help you master the skill of effective lead generation.

Lead Development training can show you how to structure your marketing to influence the bottom-line...build alignment across marketing and sales...and create passive lead development within your department, your team, and your organization. HOW YOU WILL BENEFIT

• Understand the strategic value of sales vs. the strategic value of marketing• Learn the stages of the customer buying process—and generate incremental value at each stage• Use the growth audit gap model to select the most effective options for marketing programs• Efficiently target your campaigns to core buying influences• Successfully develop and manage new product and service launches and increase overall market share

Engagement is a Magnet • Stand out in any crowd • If you lead they will follow• Content Rules: How to develop a

lead generating content play• What customers want• The advertising effect• How to change behavior• Beyond Disruption

Automation• No one size fits all • Time-Bandit Killers• 168 Hours: You have time then

you think• The discipled pursuit of less time • Rethinking the sales cycle

Leverage Your Message • Messages that Stick • Spin Stopper: • The world’s best known

marketing secret • 1st Impressions:

• Paid AttentionOwnership of Lead Generation

• More Leads Sytem

• Paid, Owned, Sold • Prospect vs. Lead • Becoming fanatical about prospecting• The ultimate sales machine • The sales strategist

Develop a Lead Strategy • Call To Action • Inbound Marketing• The Hidden Agenda • Strategic Marketing • Outside In Marketing

Sell More By Doing Less • Being Different: Escaping the Matrix • Secrets of the Lead Generation

Masters • Lead Generation above the noise• Focus• Your Marketing Funnel Suck• The Lead Generation Problem Solver

• Creating DemandLead Generation Revenue Testing

• Dailing For Dollars

• It’s not who you know, It’s who knows you!

• The ROI of Pricing• The Sales Growth Imperative • Buyer Approved Lead-Generation

Cost Never Stop Genius • Marketing for Greater Profits • Bottom-up Lead Generation • Lead Generation without money

Lead Generation Planning • Lead Generation MVP• Lean Planning • The Third Screen • Ask, Measure, Learn

Maintain and Sustain • Profitable Customers• Hitting the sweet spot• The Co-Marketing Process • Over committing

Who Should Attend • Entrepreneurial Salespeople• Sales Managers• Small Business Owners • Professionals (i.e. Lawyers,

Accountants, etc.)

WHAT YOU WILL COVER




Class Materials

• More Lead™ Class Workbook• Quick start Guide• Post Course Recordings

Automatic Lead Generation Templates

Early-Bird Bonus

Jumpstart your Lead Gen efforts with this simple guide making growing sales turnkey.

Class Material Received

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LEADS™


Learn the 5 stages of the S.A.L.E.S framework—and generate incremental value at each stage

MORE

LEADS™

Lead Generation is the single underlying cause of success or failure in most businesses. This intensive lead generation training program combines proven-in-action techniques with real examples and teach you how you can grow your territory, practice, or business and have a personal life, too.

More Leads™ training can show you how to structure your lead generation campaigns to influence the bottom-line...build alignment across marketing and sales...and create passive lead development within your department, your team, and your organization.

How You Will Benefit• Understand the strategic value of lead generation at all levels of the organization.• Learn the stages of the S.A.L.E.S process—and generate incremental value at each

stage• Use the sales growth framework to select the most effective options for marketing

programs• Efficiently target your lead generation campaigns to core buying influences that

ACTUALLY work.• Successfully develop and manage new product and service launches and increase overall

market share

Lead Generation 101• How to stand out in any crowd • Exploring lead magnets • Understanding why content rules: How to develop

a lead generating content• Recognize what customers want and serve• Distinguishing the effects of advertising• How to change behavior and increase your

chances of engaging the client.• Getting beyond disruption

5-Part Strategy of an Effective Lead Generation System

• Discover the power of an effective lead generation STRATEGY.

• AUTOMATION lessons can be transformative at any stage of your sales process.

• We help you LEVERAGE your time and message—not just learn—how to market.

• Timeless teaching on how to ENGAGE the client. • Learn how SUSTAINABILITY is the optimal goal.

Your Lead Generation Value Proposition • Creating messages that stick • Why spin must be stopped• Learn the world’s best known marketing secret • Applying 1st impressions rules to sales• Understanding the principal of “Paid Attention”

Ownership of Lead Generation System • Exploring the difference between Rent and

Owned sales strategies • Selecting a prospect from a position of strength• Becoming fanatical about prospecting• Identifying the ultimate sales machine • The sales strategist underlying cause of conflict.

Develop a Lead Generation Strategy • Call To Action messages for situational

dynamics• Planning inbound marketing to create an open

and responsive communication environment• The Hidden Agenda and how to deliverer

messages that promote clear and productive marketing.

• Exhibiting a strong strategic marketing confidence and external process.

• Practicing outside In marketing throughout the organization.

Sell More By Doing Less • Being Different: Escaping the “Busy” Matrix • Secrets of the Lead Generation Masters • Understanding Lead Generation above the

noise of competition• Adapting a focus strategy to build alliances

between sales and marketing• The Lead Generation Problem Solver• Creating Demand from scratch

Lead Generation Revenue Testing • Evaluating offer effectiveinessby lead generation

• It’s not who you know, It’s who knows you!• Analyzing ROI of lead pricing• The Sales Growth Imperative and various

presentation formats• Creating Buyer Approved Lead-Generation

Test

Lead Generation Investment Never Stop

• Understanding Marketing for Greater Profits • Apply Bottom-up Lead Generation to influence

and motivate decision makers • Lead Generation without money

Lead Generation Planning • Lead Generation MVP• The law of Lean Planning and how it affects

your ability to get things approved• The Third Screen and the implications of

approaching future • Ask, Measure, Learn: Explore the psychology

behind lead generation

Maintain and Sustain a Profitable Lead Generation Strategy

• The basic concepts of a profitable customer • Hitting the sweet spot and identifying the six

stages of lifestyle • The Co-Marketing Process defined• Over committing

What You Will Cover


Lead Generation Series Part 1


Class Materials

• More Leads™ Class Workbook• Quick start Guide• Post Course Recordings

Automatic Lead Generation Templates

Early-Bird Bonus

Jump start your lead campaign efforts with this simple guide making growing sales turnkey.

Class Material Received

Who Should Attend

Those responsible for generating new sales for their organization.

Those who want to improve their lead generation skills and increase their confidence with proven strategies.

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