Moody River Estates...Moody River Estates is located in North Fort Myers on Hancock Bridge Parkway...
Transcript of Moody River Estates...Moody River Estates is located in North Fort Myers on Hancock Bridge Parkway...
MoodyRiverEstates isaprivate,gatedcommunityofferingresidentsaquiet,tranquillifestyleinariverfrontsetting.HomeoptionsatMoodyRiverEstatesincludecoachhomes,carriagehomes,andsingle-familyhomes.Thenostalgic-naturalbeautyisabundantbehindthegatesofMoodyRiverEstateswithnaturepreserves,walkingtrails,andsprawlingbanyantreesthatareupto100years-old.MoodyRiverEstatesisoneoftherareclassA,gulfaccesscommunitiesinthearea.Thesearethelast7(44Units)buildablesitesinacommunitywith775homes.AmenitiesatMoodyRiverEstatesincludeaclubhouse,fitnesscenter,twopools,tennis,basketball,billiards,businesscenter,theatre,playground,andwalkingtrails.AmenitiesarehighlightedbytheexclusiveboatlaunchthatoffersgulfaccessviatheCaloosahatcheeRivertotheGulfofMexicotoallMoodyRiverEstatesresidents.MoodyRiverEstatesislocatedinNorthFortMyersonHancockBridgeParkwayonemilewestofUS41.JustminutesfromDowntownFortMyersandashortdrivetoSanibel/CaptivaIslands,FortMyersBeaches,Naples,BonitaSprings,PineIsland,FortMyersInternationalAirport,andBostonRedSox&MinnesotaTwinsSpringtrainingstadiums.
Moody River Estates (44 Units Ready to Build)
Moody River Estates 44 Unit Opportunity
$45,500 per door (cost of land)Price: $2,002,000.00
Per Door Price: $45,500.00
Shovel/Permit Ready @ time of closing
All plans have been updated and to latest codes
Surveys/Site Plans CompleteAll infrastructure in
Lots Cleared (7” below final grade)
All Building Sites are Lakefront
$2,063,600.00
46,900.00
MOODYRIVERESTATES8PLEXBREAKDOWN(32TotalUnits)
SITE# STREETNAME UNIT CITY ZIP UNITCOSTPROJECTED
RESALEPRICE
COMMISSION
(5%TOTAL)
ADDT'L
CLOSING
EXPENSES
NETPROCEEDS
OFSALE
13240 SILVERTHORNLOOP 1201 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1202 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13240 SILVERTHORNLOOP 1203 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1204 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13240 SILVERTHORNLOOP 1205 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1206 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13240 SILVERTHORNLOOP 1207 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1208 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13230 SILVERTHORNLOOP 1301 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1302 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13230 SILVERTHORNLOOP 1303 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1304 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13230 SILVERTHORNLOOP 1305 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1306 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13230 SILVERTHORNLOOP 1307 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1308 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13220 SILVERTHORNLOOP 1401 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1402 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13220 SILVERTHORNLOOP 1403 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1404 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13220 SILVERTHORNLOOP 1405 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1406 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13220 SILVERTHORNLOOP 1407 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1408 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13210 SILVERTHORNLOOP 1501 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1502 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13210 SILVERTHORNLOOP 1503 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1504 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13210 SILVERTHORNLOOP 1505 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1506 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13210 SILVERTHORNLOOP 1507 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1508 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
TOTALCOSTFORALL4PADS(32UNITS): 1,488,000.00$ 7,656,000.00$ 382,800.00$ 114,840.00$ 7,158,360.00$
BUILDCOSTPER8PLEX: $1,177,447.00
TOTALBUILDCOST4PADS(32UNITS): $4,709,788.00
TOTALCOSTFORPROJECT: 6,197,788.00$
TOTALOFGROSSPROJECTEDSALESPRICE: 7,656,000.00$
TOTALOFNETSALEPRICE: 7,158,360.00$
PROJECTEDRETURNONINVESTMENT: 960,572.00$
PROJECTEDROI%: 15.50%
MOODYRIVERESTATES4PLEXBREAKDOWN(12TotalUnits)
SITE# STREETNAME UNIT CITY ZIP UNITCOSTPROJECTED
RESALEPRICE
COMMISSION
(5%TOTAL)
ADDT'L
CLOSING
EXPENSES
NETPROCEEDSOF
SALE
3180SEATRAWLER
BND1401
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3180SEATRAWLER
BND1402
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3180SEATRAWLER
BND1403
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3180SEATRAWLER
BND1404
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3191SEATRAWLER
BND1601
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3191SEATRAWLER
BND1602
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3191SEATRAWLER
BND1603
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3191SEATRAWLER
BND1604
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3181SEATRAWLER
BND1701
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3181SEATRAWLER
BND1702
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3181SEATRAWLER
BND1703
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3181SEATRAWLER
BND1704
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
TOTALCOSTFORALL3PADS(12UNITS): 558,000.00$ 3,984,000.00$ 199,200.00$ 59,760.00$ 3,725,040.00$
BUILDCOSTPER4PLEX: 847,472.00$
TOTALBUILDCOST3PADS(12UNITS): 2,542,416.00$
TOTALCOSTFORPROJECT: 3,100,416.00$ TotalProjectCost: 9,266,204.00$
TOTALOFGROSSPROJECTEDSALESPRICE: 3,984,000.00$ TotalNetSales: 10,883,400.00$
TOTALOFNETSALEPRICE: 3,725,040.00$ ProjectedReturn: 1,585,196.00$
PROJECTEDRETURNONINVESTMENT: 624,624.00$ ProjectedROI: 17%
PROJECTEDROI%: 20.15%
Moody River EstatesEstimatedSalesAnalysisByFloorplan (44totalUnits)
8Plex FloorPlans(4total)CarriageHomes
UNDERAIR(SQFT)
Total(SQ FT)
Sale Price/PerSQFT(UnderAir)
Bed/Bath/Garage SALEPRICE
CAUSEWAY 1378 1769 $152.00 2/2/1+Den $209,500.00
CAPTIVA(2ndFloor) 1385 1782 $151.00 2/2/1+Den $209,500.00
BRIDGEPORT(2ndFloor) 1621 2003 $153.00 2/2/1+Den $249,000.00
MARATHON 1829 2292 $158.00 3/2/1+Den $289,000.00
4Plex FloorPlans(2total)CoachHomes
UNDERAIR(SQFT) Total
(SQ FT)Sale Price/PerSQFT
(UnderAir)Bed/Bath/Garage SALEPRICE
VERANDA 2187 2894 $141.00 3/2/2+Den $309,500.00
BROOKSIDE(2ndFloor) 2633 3302 $134.50 3/2/2+Den $354,500.00
FloorPlansTotalUnitsAvailable PreSales FloorPlans
GrossSales
CAUSEWAY 8 $209,500.00 1st FloorUnit $1,676,000.00
CAPTIVA 8 $209,500.00 2nd FloorUnit $1,676,000.00
BRIDGEPORT 8 $249,000.00 2nd FloorUnit $1,992,000.00
MARATHON 8 $289,000.00 1stFloorUnit $2,312,000.00
VERANDA 6 $309,500.00 1st FloorUnit $1,857,000
BROOKSIDE 6 $354,500.00 2nd FloorUnit $2,127,000
TotalEstimatedGrossSales
$11,640,000
Moody River Estates (Floor Plans)
• Causeway- Thesefirstfloorunitsare1378squarefeetunderairand1769squareft total.Featuring2bedrooms,2baths,den/study,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,andspaciouskitchenwithbreakfastbaroverlookingdiningandlivingarea.
• Captiva- Thesesecondfloorunitsare1385squarefeetunderairand1782squarefeettotal.Featuring2bedrooms,2baths,den/3rd
bedroom,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,andspaciouskitchenwithbreakfastbaroverlookingdining,andlivingarea.
• Bridgeport- Thesesecondfloorunitsare1621squarefeetunderairand2003squarefeettotal.Featuring2bedrooms,2baths,den/3rd
bedroom,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,spaciousgalleystylekitchenwithlargeislandoverlookinglivingarea,breakfastnook,pantry,andseparatediningarea.
• Marathon- Thesefirstfloorunitsunitsare1829squarefeetunderairand2292squarefeettotal.Featuring3bedrooms,2baths,den,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,spaciousgalleystylekitchenwithlargeislandoverlookinglivingarea,breakfastnook,pantry,andseparatediningarea.
• Veranda- Thesefirstfloorunitsunitsare2187squarefeetunderairand2894squarefeettotal.Featuring3bedrooms,2baths,den,interiorlaundryroom,largescreenedporch,and2cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,secondclosetinmaster,dualseparatevanitiesinmasterbath,walk-inshower,gardentub,spaciouskitchenwithlargepeninsulaoverlookinglivingarea,&diningarea/breakfastnook,andwalk-inpantry,foyer,
• Brookside- - Thesesecondfloorunitsunitsare2633squarefeetunderairand3302squarefeettotal.Featuring3bedrooms,2baths,den/optional4th bedroom,interiorlaundryroom,largescreenedporch,and2cargarage.Additionalfeaturesinclude:Masterbedroomwithtwowalk-inclosetsinmaster,l-shapeddualvanitiesinmasterbath,walk-inshower,gardentub,spaciouskitchenwithlargepeninsulaoverlookinglivingarea&breakfastnook,walk-inpantry,separatediningarea,andlargefoyer.
Moody River Estates (Build Sites & Photos)
TRACT "C"
TRACT "E""MOODY RIVER ESTATES"P.B. 79, PAGE 60)
TRAC
T "E"
"MOO
DY RI
VER E
STAT
ES"
P.B. 7
9, PA
GE 60
)
17.5'
25.0'
20.2'
15.9'
21.7'
20.0'FRONTYARDSETBACK
20.0'FRONTYARDSETBACK
21.2'
23.5'
17.0'
Professional Engineers, Planners, & Land SurveyorsServing The State Of Florida
BANKSENGINEERING
####
LEE COUNTY, FLORIDACARRIAGE HOMES III AT MOODY
SITE PLAN (EXHIBIT)
Moody River Estates (Build Sites & Photos)
MOODY
ROAD
(66' W
IDE RI
GHT-OF
-WAY)
(C.C.M
.B. 6,
PAGE
355)
24 25
MOODY
ROAD
(66' W
IDE RI
GHT-OF
-WAY)
(C.C.M
.B. 6,
PAGE
355)
WH
WH
WH
22.7'
20.0'FRONTYARDSETBACK
21.1'
18.2'
20.2'
19.1'19.1'
21.7'
Professional Engineers, Planners, & Land SurveyorsServing The State Of Florida
BANKSENGINEERING
####
LEE COUNTY, FLORIDACOACH HOMES V AT MOODY
SITE PLAN (EXHIBIT)
PHOTOS
(4)8PLEXLOTS
COMMUNITYBOATDOCK COMMUNITYPLAYGROUND
LAKEFRONTGAZEBO
COMMUNITYDOCK
CLUBHOUSEPOOLVIEW LAKEFRONTGAZEBO
COMMUNITYPOOL CLUBHOUSE
8PLEXLANDPHOTO
8PLEXLANDPHOTO 8PLEXLANDPHOTO(LAKEVIEW)
ADJACENTUNITS
$1,177,747.00
Yellow=BidSubmitted PAID
Description Cost Description Cost
A.C.MaterialsandInstall $44,800.00 Mirrors $1,750.00
Appliances $12,000.00 Medicinecabinets $3,600.00
Blueprints&Engineering $9,682.00 asof08/20 MetalFramingMaterial $8,800.00
BuildersRiskInsurance $28,000.00 MetalFramingLabor $7,500.00
Cabinets $30,000.00 Painting $30,500.00
CarpetandVinyl $33,600.00 Permitting $10,510.00
Cleaning $4,800.00 Plumbing $57,240.00
Compaction $800.00 Railing $4,000.00
LayoutthruFraming(SHELL) $220,000.00 RoofingMaterials-Tile $33,322.00
ConcreteDriveway $9,000.00 RoofingLabor $17,550.00
DrywallLaborandMaterials $49,600.00 ScreenEnclosures $4,000.00
Dumpster $1,300.00 Sewerlinehookup $1,500.00
Electricallabor&materials $78,950.00 Shelving(wire) $2,500.00
ElectricduringConst. $1,000.00 ShowerEnclosures $4,800.00
Electric hookups (U.G. or
Extended) Sprinklers/Irrigation $4,000.00
ExteriorDoors $8,480.00 Sod-incl.inlandscape#'s
FillandGrade $13,000.00 Soffit&Fascia $6,000.00
FireSprinklers $23,345.00 Stucco $52,100.00
FramingLabor $90,000.00 Surveys $1,500.00
Framinglumber $39,100.00 TemporaryPortableToilets $600.00
GarageDoors $5,760.00 Termitetreatments $600.00
GraniteCountertops $23,385.00
Tile Flooring & Wet Areas - Labor &
Mat. $18,000.00
Gutters $5,610.00 TrimLumber $3,826.00
Hardware-Int.&Ext.Doors $2,633.00 TrimLabor $8,500.00
ImpactFees $48,336.00 Trusses $37,575.00
Insulation $9,600.00 WateruseduringConstruction $1,200.00
InteriorDoors $8,025.00 WaterHookup $1,200.00
Landscaping $8,000.00 Windows&SGD-Impact $53,950.00
Lighting&Fans $3,200.00
SUBTOTAL $1,177,447.00
Sq.Footage:
A=2621liv.2003total EXPENSE
B=1385liv.1782total Overheadoperatingcost
C=1829liv.2292total AdinistrativeFees
D=1378liv.1796total
TOTALCOSTANDEXPENSE
GroffBuildingContractorsLLC
MoodyRiverEstates-8plexConstruction
$847,472.00
BIDSUBMITTED PAID
Description Cost Description Cost
A.C.MaterialsandInstall $21,393.00 Mirrors $1,154.00
Appliances $8,400.00 Medicinecabinets $650.00
Blueprints&Engineering $9,682.00 PAID InteriorMetalFramingMaterial $5,000.00
BuildersRiskInsurance $15,000.00 MetalFramingLabor $4,000.00
Cabinets $16,000.00 Painting $23,600.00
CarpetandVinyl $28,000.00 Permitting $6,620.00
Cleaning $2,400.00 Plumbing $33,680.00
Compaction $800.00 Railing $2,000.00
LayoutthruTiebeam $175,000.00 RoofingMaterials-Tile $28,400.00
ConcreteDriveway $7,000.00 RoofingLabor $14,500.00
DrywallLaborandMaterials $27,600.00 ScreenEnclosures $3,600.00
Dumpster $2,500.00 Sewerlinehookup $1,500.00
Electricallabor&materials $39,195.00 Shelving(wire) $1,978.00
ElectricduringConst. $1,000.00 ShowerEnclosures $1,360.00
top 1360 /
lower1060.
Electric hookups (U.G. or
Extended) Sprinklers/Irrigation $3,200.00
ExteriorDoors $9,600.00 Sod $3,800.00
FillandGrade $6,000.00 Soffit&Fascia $3,500.00
FireSprinklers $18,960.00 Stucco $51,000.00
FramingLabor $60,000.00 Surveys $1,500.00 PAID
Framinglumber $25,715.00 TemporaryPortableToilets $800.00
GarageDoors $4,412.00 Termitetreatments $500.00
GraniteCountertops $13,205.00
Tile Flooring & Wet Areas- Labor &
Mat. $19,000.00
Gutters $5,200.00 TrimLumber $1,780.00
Hardware-Int.&Ext.Doors $1,600.00 TrimLabor $7,000.00
ImpactFees $24,168.00 Trusses $39,812.00
Insulation $6,780.00 WateruseduringConstruction $1,000.00
InteriorDoors $6,000.00 WaterHookup $1,200.00
Landscaping $5,000.00 Windows&SGD-Impact $54,110.00
Lighting&Fans $1,800.00
SUBTOTAL $847,472.00
SquareFootage:
Lower:2187liv.2884Total
Upper:2633Liv.3302Total
MoodyRiverEstates-4plexConstruction
Moody River Estates (Neighborhood Market Analysis)
Moody River Esta!s "(New Cons&uc$on Market Analysis)
Moody River Estates (Marketing Plan)
• Whenfloorplansareapprovedbyarchitect,engineer,andseller. 3D-Colorfloorplansandrenderingsmadeformarketingcollateral.
• PropertyspecificwebsiteexclusivelyforMoodyRiverEstates(44Unit)projectwillbebuilt.Atthesametimewebsiteisbeing built,socialmediaaccounts(Facebook,Instagram,Twitter,Pinterest,Youtube/Vimeo etc.)willbedesignedandcreated.
• 3DVideo/Slideshowmadetohighlightproject&floorplans.Thiswillbeincludedonsocialmediaoutlets,website,andprovided toaffiliates(realestatebrokerages,titlecompanies,mortgagecompanies,etc.)sotheycandisplayattheirrespectiveoffices.
• Billboardwillbedesignedandstrategicallydisplayedindesignatedlocationincloseproximitytolistinginhightrafficlocationwheremaximumexposurewillbeattained.
• Landingpagesandclickfunnelpageswillbebuilttodrivetraffictowebsitevia:promotionsforrealtors,incentivesforbuyers,andvariousotherpromotionalavenues.
• Propertywillbedistributedthroughvarioussocialmediachannels:(facebook,instagram,pinterest,youtube/vimeo,twitter,etc.)onadailybasis.
• Callsourcenumberswillbeusedonallmarketingchannels(digital&print)inordertotrackleadsourcesanddesignatewhatmarketingchannelsareproducingthedesiredresults.
• Newslettersprovidingupdates&promotionswillbesentdigitallyonaweeklybasis.Thiswillcontinuetobemarketedthroughthesevariouschannelsthroughoutdurationoflisting.
• Photosandvideosdescribedabovewillbeusedtodrivetraffictoproperty,andwillbeusedtoincreaseoverallexposureof propertylocallyandnationally.
• Inadditiontosocialmedia,listingwillbepublishedonnumerouswebsitesincluding;zillow,trulia,realtor.com,anddozensofotherwebsitesaffiliatedwithRoyalPalmCoastMLS.Propertywillalsobedistributedon15+additionalwebsitesincludingIMLS(InternationalMLS).Thesewebsitesincludeplatformstomarketprojectinternationally.
• Includedinsocialmediapackagewillbepaidads.Thatwillbemarketedonvariouschannelsdevisedtotargetspecificdemographicswhichbuyersareprocuredfrom.
• Propertieswillbehighlightedonvariousotheraffiliatewebsites
• Signagewillbeplacedatdesignatedaffiliatelocationstoincreaseoverallexposureoflisting(s).
Moody River Estates (Marketing Plan Continued)
• Propertieswillbeplacedinmarketingrotationoncraigslist(whichincludesmultipledailyposts&renewalofads).Thisisaveryeffectivemarketingtoolthathasbeenusedtoattainbuyerandrealtorleads.
• Abrokersopenhousewillbescheduledtogetallofthelocalbrokeragesinformedofproperty(s).Thiseventwillbeheldat adesignatedlocation.Cateringandmarketingcollateralwillbedistributed,andthatwillincludefliersforallinattendance.Wewill havealender/sponsorpresenttoaddressanyfinancingneeds/questionsfromprospectiveagents&theirbuyers.Beverages/Foodwillbeprovidedforall inattendance&willbeincludedininvitation(whichisalwaysadrawtogetpeopleinthedoor).
• Afterinitialbrokeropenhouse.Additionalopenhouseswillbehostedatdesignatedlocationsandwillbeopentopublic,as wellasrealtors/brokers.Theseeventswillbemoregearedtogeneralpublic.Toassistinprocuringbuyerleads.
• Mailerswillbesenttodesignatedaddresslists.BothinsidetheSouthwestFloridaCommunityandnationally.Forexample,a mailerwillbesenttoallresident/ownersintheMoodyRiverEstatescommunityofferingthemadiscountedlistingpromotion,ifthey’dlike to upgradetooneofthenewunitsbeingbuilt.Mailer(s)willalsobesenttoapartmentcomplexesintheareawithrentvs.buyingad.
• Onaweeklybasisreverseprospectingemailswillgoouttoallagentswhohavebuyersthathavereceivedlisting(s)intheir searchresults.
• Annualrentalanalysiswillbecreatedanddistributedviamarketingchannelsdescribedabovetodrivetrafficfrominvestor andportfoliobuyers.
• Affiliatecompanieswithintheindustry(Mortgage,title,andInsuranceetc.)willbeapproachedregardingcontributingdollaramountstobeexclusiveinsomecapacities.Thiswillhelptooffsetmarketingcostsandhelpgenerateleadsthroughtheseaffiliates.
• Onaweeklybasispropertyemailblastswillgoouttodesignatedlists(realtorsallovercountry,investmentgroups,andbuyer demographics)toincreaseexposureandleadgeneration.
• Relationshipswillbeestablishedwithlocalbusinessesinordertoplacemarketingcollateralinstoresetc.&alsohavethesebusinessesdonateitemsusedateventsandopenhouses.
• Listingagentwillapproachlocalcharitiesabouthelpingtoincreaseexposureatopenhouseeventsbydonationtolocalcharitiesatevents.Usinggiveawaysfromlocalbusinessaffiliates.
• Localevents(Festivals,ArtWalk,MusicWalk,andRedsox/TwinsSpringtraininggames)willbeattendedandapprovedcollateralwillbehandedout.Sponsorshipbooths/tableswillbeacquired&staffedbylistingagentateventsbeneficialtoleadgeneration.
• Aleadmanagementsystemwillbeimplementedbylistingagent&salesstafftotrackleaddataandsendfollowupprotocolsto. Thiswillhelptodecreasetheamountofmissedopportunitiestoconvertleads.Areportwillbepresentedtoseller(s)onamonthlybasis.
• Offsitesalesanddesigncenterwillbestaffedbyquality&knowledgeablestaffbetweendesignatedhours.Thesestaffmemberswillbehandpickedbylisting agent/sales agent.
• Theothermailertogoouttoallcurrentownerfortrade-upprogram&listingdiscountifnewunitispurchased…