Moods of Norway
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Fra nachspiel ide til internasjonal merkevare
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Norwegian (clothing) concept that combines products with a touch of norwegian history, culture and traditions
moods of norway
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Marked situation
§ Global players § Retail chains § Strong brand names § But…… Few other Norwegian brands
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Identitets paraply
§ Moods - stemninger § …of Norway – detaljer/historie § Videreutvikling av nye moods
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moods of norway
Underwear
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moods of norway
Eyewear
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moods of norway
Shoes
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moods of norway
Helly Hansen VS
Moods of norway
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Other Products
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Klokker
Moods of Norway
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Moods of Norway
Retail
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§ 7 years in the market § 250 stores in Norway § 200 stores in 10 countries § 11 Flagship stores § Signed by CAA (Creative Artist Agency) § Harvard Business School case § 165 million (NOK) in sales § Goal: To have more fun
moods update
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Utvikling i omsetning NOK millioner
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2003 2004 2005 2006 2007 2008 2009 2010p
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”Ordsky” av assosiasjoner til Moods Of Norway
09.12.10 42
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Moods lifestyle
§ Markedsføring § Sosiale media § Utvikle ”moods”
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Well dressed Superstars
Macy Gray Perez Hilton
Dave Navarro Black Eyed Peas Monica Hansen Ben Harper
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Ahmed Zappa Juliette Lewis
Natasha Henstridge Metallica The Corp Blood Hound Gang
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No Doubt
Bai Ling
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Bill Murray Justin Timberlake
Kelly Clarkson Back Street Boys Natasha Bedingsfield Perry Ferrell
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Robert Post Tommy Hilfiger
Amanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls
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Tommy Lee
A-Ha
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VIDARE FRAMOVER
§ KONSOLIDERE DRIFT § VEKSE I UTLANDET § EGEN RETAIL § FOKUS PÅ NYE PRODUKTER/
VAREGRUPPER
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Thats it folks! Ha en velkledd dag…