MoodMe Presentation to Sports Clubs - Fan Engagement for Bayern München - July 2013

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FC Bayern Fan Engagement with MoodMe

Chandra de Keyser, Co-Founder & [email protected]

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DisclaimerLogos and Images of celebrities are used for illustrative purposes only.

This does not imply commercial ties with owners of brands or image rights.

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Agenda

The Digital Opportunity

MoodMe: who we are & what we do

Business Models

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Agenda



Business Models

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Problem: MonotonyPeople still send a smile with … “: )” or

In a World of Instant Sharing…your Social Identity is unrelated to your Mood.

Brands, Sports Fans want better Emotional Engagement!

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Tech <> Sports Source: Nasdaq, Forbes (Jul 2013)

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Market OpportunityMobile – Apps: 16 B/m; Ads: 20 B$ (US)Digital Goods: 30 B$

80 M$/month

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Sports needs Tech Facebook + Twitter totals

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Market OpportunitySports Fans Engagement.• 10s of Millions of Fans. Worldwide Audience: Asia! Sponsors.

Sports Apps: Stats, no Emotions, no monetization.

Our Dream: bring the emotions of Football in Mobile experiences.

NFL – Providence digital fund: 300 M$, Mar 2013

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Agenda



Business Models

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What is MoodMe?Emoticons with Your Face!We turn pictures into emotional interactive 3D Living Portraits!

2 International Patents: Deep IP:• Automatic Facial Recognition• High Quality model (150 points)• Animation with Emotions• 3 years University R&D: Artificial Intelligence, Machine Learning, Human Emotions models

Mobile (iOS, Android…), Web & Cloud.

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AchievementsWon 3 top Clubs in Italy, Spain, Belgium + LoI US Club.3 Digital Agencies130 K$ revenue

Fantastic pipeline in US, Europe, Brazil, Asia. Sales Agents.

Founded 2011. Grants: IP, R&D & Silicon Valley office (2012)EBAN (Wien) and SVC 2013 Awards

Sponsors of Soulier d’Ebène: Video.

Competitors: robot – like avatars, simple emotions, no Android (1 US, 1 Japan).

http://www.youtube.com/watch?v=InluQeUDjYo

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Executive Team

Chandra de Keyser, CEO• International Startups & Northrop• US, Brazil, Italy • 7 languages

Y Generation & Y Ser: 3 programmers, 5 sales, CMO

Massimiliano Tarquini, CTO • University Professor• Facial Recognition/AI• Founder, Entrepreneur, NATO

Alessandro Ligi, CIO• University Professor• Large eGov programmes

Offices: Silicon Valley, Luxembourg & Rome

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Investors & AdvisorsAdvisors: • Head of Digital of top Serie A Club. • VP of 5 B$ market cap SV Tech Company.• Social Media Director, P&G.• Top Exec Fashion.

Investors: 7 Business Angels & Sr Execs: Russian, Canadian, German, Italian (2), French, Belgian.Raised 500 K$ - 50% from Founders.

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Digital GoodsAccessorize, Interact, PlayShareCloud Platform + AnalyticsSpeech + Lip Sync

Revenue Share + Sponsors. 1 Club (8 M Fans): 200 K$ Monthly Recurrent.

Enrich Sports Fans relations

+ =

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•Engage Fans in Emotional Scenarios

•Position your Sponsors

•Anywhere: All Platforms: Mobile, Social Media, Web, Big Screen in Stadium

•Anytime: Before, during and after the Matches

•Win Fans with viral campaigns

•Generating new revenues: sell digital goods

Sports Fans & Sponsors

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• Play with the Moods of your Players

User Scenarios

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• Play with the Moods of your Players• Life & Match events change Mood of Players• Sad: lost the game.

User Scenarios

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• Play with the Moods of your Players• Life & Match events change Mood of Players• Kiss: he loves You!• Fan creates his Living Portrait.• Accessorize it (& buys digital goods):• Hair (of actual Players)• Paint own face with FCB colors• Wears a hat, cap, scarf, glasses… • Official Shirt

User Scenarios

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Become your Favourite Player

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• Send digital gifts to friends: • yellow or red card• Goal Mood• Bayern Mood • Custom Mood: Emotions & 3D animations unique

to Your Club• Social Media / Web: Post, run Contest for best

Faces, vote, Prizes

Interact!

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Fans will remember this for 50 years!Their face becomes part of this PictureFan public statement of Love to Team10.000++ Faces create a patchworkPix comes to Life: grey -> Red BlueEach face: Emotions & MessagePrizes: autographed shirts, special visits, tickets, stamped copy

Join the Pix

When Pix is full… create a new one. You have enough Memorable Moments of Glory!It is like Frankfurt ECB printing money to save Greece. Except Germany does not pay!

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Send a Beer to a friend: • His/her emotions change from “I need a Beer!”

to “that was refreshing!”• Drinks the beer (animation)• Combine this with Sponsor Campaign,

Facebook contest, Offline (QR code to drink a real beer)…

Wear sponsored Gifts

Sponsored Gift

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Project Lifecycle

Phases duration weeks

1 Define User Scenario, Design, Integrations of Sponsors

2 - 8

2 Marketing. Launch 2 - 3

3 Analyze and Adapt 1 – 2

Design

MarketAnalyze

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Financial SummaryMarketing by Club to 8.000.000 Fans5% engaged UsersUsers buy Branded Digital Goods in Club StoreARPU: 2 $/MonthRevenue: 400 KUS$ (50 – 50) /Month

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$MTM: $how Me The Money!

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Financial Summary: 1 ClubMoodMe Financial SummaryNumber of online Fans 8.000.000 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 12

Percentage of Fans with Smartphone 80% Contract Signature

Development & Validation of App

Launch Marketing Campaign



Download per month 6% Downloads (000) 384 384 384 128 128

Engaged Users 10% % engaged users / FB fan 0,96% 1,92% 2,88% 3,20% 5%

Virality 1 Monthly Revenue Club (000 $) 43 86 129 143 229

Gross ARPU ($) 2 Cumulative Revenue Club 43 129 258 401 1.563

Revenue Share MoodMe 50%

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Agenda



Business Models

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Business Models Customer Partners - Revenue Share

Your App Standard Special Features

Your Store Standard Branded Digital Goods

Uniqueness NO First to get New Features

Financial Model You pay – We deliver We share revenues incl Sponsors

Pricing You decide We decide as Partners

ROI NA NA

You Invest NO NO

Role in Governance NO Advisors & Members of User Group

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1: Sports

Early Stage: 1 M$

2: Platform Apps & Ads

Series A: 5 M$

3: UbiquitousSocial Networks, Games, Smartphones, Cars

Growth Phases

Possible Exit: Sale to Internet Social Media

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Technology: Deep IP, InnovativeTeam: Experience, Complementing, Committed & Great FriendsHuge markets: Sports, Ads & Engagement

WOW

Will people remember Intellectual or

Emotional Experiences?

Thank you! Danke Schöhn! Obrigado! Grazie! Merci!

Stay in touch! Don’t Text me: MoodMe!

[email protected] - 650 6817808 @chandreadekrio

mailto:[email protected]

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Agenda

Additional Items

MoodMe Presentation to Sports Clubs - Fan Engagement for Bayern München - July 2013

Technology

Transcript of MoodMe Presentation to Sports Clubs - Fan Engagement for Bayern München - July 2013