MoodboardKal Lavelle - The Ocean

LyricsYou are the ocean, and I am the landscape I am immovable, until you caress me

And I'll kiss your mouth your back your eyes your nose your skinUntil you feel like you can't get enoughUntil you feel like you can't get enough

Sometimes you feel seasick, when you tell me your secretsCause they're buried so far down, they're living with the shipwrecksBut I am a life boat, I'm on the horizonYou give me the signal, I'll come to your rescue

And I'll kiss your mouth your back your eyes your nose your skinUntil you feel like you can't get enoughUntil you feel like you can't get enoughAnd I will be strong when you are weak

I'll be the words that you can't speakI will be warmth when you are coldI'll be the one, I'll take you home

And I'll kiss your mouth your back your eyes your nose your skinUntil you feel like you can't get enoughYour eyes your mouth your nose your skinUntil you feel like you can't get enoughYour eyes your mouth your nose your skinUntil you feel like you can't get enoughYour eyes your mouth your nose your skinUntil you feel like you can't get enoughCause I feel like I can't get enoughYeah I feel like I can't get enough

Locations

My main location will be Plantation gardens in Norwich. I

have chosen this location because it is not only beautiful

but it also represents the outdoors's feel about the

folk/acoustic genre. Furthermore the earthy colours will

compliment the costume I have chosen and links to some of the

song lyrics in “the ocean.”

Another location that I intend to use is a field. This is for

the opening and end of my music

video. I want Billie to appear isolated and the camera to focus on her as this is something I have repeatedly seen in music videos of this

genre.

PropsI will be using minimal props in the video as videos of this genre tend to be simple

not flashy and busy. They tend to be focused on the artist and their guitar. I am using a plain acoustic guitar in the video as the main prop because this is a key to identifying the genre and is almost this genre’s symbol. As Kal plays guitar I am

going to have Billie playing the guitar in a fairly large proportion of shots.

The only other prop I intend to use in the video is

words/letter’s being cut out from magazines and

newspapers. This idea is a variation on a video I

watched of this genre, it inspired me to come up with an idea where I incorporate

lyrics in the video.

CostumeThe costume for my music video will be

casual as the idea of the video is that you are watching the artist showing off her

talent therefore I don’t want the costume to be too bold and distract away from the artist. I have advised my actress to wear

plain clothing such as jeans and a jumper. As we are filming in the Autumn early

winter months I think that warm clothes seem more suitable, this also adds to the casual and comfortable style I was aiming

for.

Also the costume I have chosen especially oversized winter jumpers is something

that my target audience would wear. By having my actors in similar clothes to the

audience they will be attracted to the video and also be able to relate and

identify with the characters.

GenreThe acoustic genre is one that links

strongly to the singer/songwriter genre. In my video I plan to use locations which are outdoors and portray natures beauty. This is a strong signifier of the genre as many artists use locations such a nation parks,

forests and fields. The connotations of these locations to my target audience will

be relaxing and they will associate the song with this relaxed chilled out feel.

Audience

For more see post titled ‘Audience

Profile’

Festivals

I have chosen to include a slide on festivals as my artist is easy to place.

Latitude festival is known for its folk/acoustic and alternative styles of

music. It is also much more than a festival its about the art and talent in

the industry. i think this would not only appeal to my artist but she would fit in at this festival because the genre of the majority of the acts matches the genre

her music falls into.

The Artist - Kal Lavelle

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