Mood BoardsScott Harrand

Idea 1 Mood Board

Idea 1 Explanation

My first idea for a campaign is a series of posters that will feature groups of people, often happy-looking people in ordinary situations and settings, combined with overlaid text starkly stating a mental health statistic. The number of people in the group, as well as the demographic of people in the group, will correspond with the statistic. For example, if the statistic is “1 in 4 people in the UK have mental health issues”, the image will be of a group of 4 people. If the statistic is “1 in 10 elderly people suffer from depression” the image will be of a group of 10 elderly people. I intend to select generally quite bright, colourful images, and contrast it with stark, black and white font. The font should be fairly serious, and I may either use one of these relatively sharp, thin fonts, or perhaps a more default, but more clear and straight to the point, font.

Idea 2 Mood Board

Idea 2 Explanation

My second idea for a campaign is to take on a video game theme, using video game references and metaphors to relate to mental illness. This campaign is aimed at a generally younger or young adult audience. I may use sections of actual classic games and edit them to look extremely difficult, either by adding in impossible obstacles or huge amount of enemies, in order to give the audience an idea of what it can feel like to live with a mental health issue. Another idea in this vein of thought is to recreate everyday situations that can be a struggle for people with certain mental illness and put them in a pixelated game format. The running theme for these posters may be something along the lines of “Mental health is no game”.