MOOD BOARDS

J OR D A N L

E E

IDEA 1Campaign: Mental health. Audience: For my first idea I will be aiming it at teens aged 13-19. For this first idea I will have a bright, bold and bubbly design. This will be

made of lots of bright colours and bold fonts. I want this to appeal to teenagers and for them to look at it and be intrigued to read into it. I like the idea of maybe doing some drawn illustrations as I think these are a bit more age appropriate than showing dark pictures that are quite distressing and scary to younger people.

I also like the idea of collages of words and typography I think this would be effective for who I'm aiming this at.

My aims with this idea will be to spread awareness of mental health problems with teenagers and that they can still effect them not just adults.

Colour scheme and fontsI think quicksand would be a nice font to use for my page as I like the smooth rounded shapes it uses. This font would be used for the majority of the big chunks of text on my work as I think when reading the curves and spacing give it an easy flow of reading for all readers. These other 2 I have, blue printed and petit four would be nice to use for titles and heading on my work they are very bold and bubbly which is what I'm aiming for. I think If I was going to pick one it would be, petit four this one looks a bit more professional than the simplistic blue printed font.I think the colour scheme for this

first idea would be shades of blue with yellow too. I think blue is commonly associated with mental health as quite a cold place and I think the yellow works as a way of brightening the blue up and creating a nice bold contrast.

IDEA 2Campaign: Mental healthAudience: this idea for my mental health campaign will be aimed at

males ranging from 18 and upwards.This idea will be a bit more simplistic as appose to the last idea, with

the audience being older I will try to add a little more maturity in the presentation of these products. I think a way I can create this is by using photo images rather than illustrations for the previous idea. Through research a lot of campaigns aimed at people over 18 seemed to use photographs to present emotion to people and grab their attention, this can also be done through the colour scheme which quite often will be very dark with bright text such as red or yellow. They also use quite strong quotes or phrases that really have a big impact on people.

The aim of this idea is creating awareness in men and letting them know it is ok for them to talk about mental health as well.

Colour scheme and fontsThinking about my posters for this idea I would like to use one of these fonts for the larger sized pieces of text, this would be for a big quote or phrase on the poster. I think this would give a sense of emotion to the quotes on the poster. These would most likely link to my colour scheme and will be the strongest and boldest colour out of the colour scheme I am choosing.

This colour scheme is the one I would Ideally like to use for the posters I would like to make. I think the black, greys and yellow would create a really good contrast and make the yellow pop and grab peoples attention.