Mood Board

Shania Carter

I decided to choose the color yellow because it is bright and submits a happy color. It is an unpopular color in football but works for energy drinks as it stands out, the color of the Lucozade energy drink is yellow.

Red is a prominent color in football, this is a primary color for the majority of football teams. This color will be used for the advertising and can design rather than being based on the flavor of the drink. Red senses danger also, sport fans will know that the Red inflicts power and danger on the opponents.

The color green is linked to nature, the grass of a football pitch is green and this is where it stems from. The color is also unpopular, however Gatorade use similar green colors on their packaging.

White is a classic color but doesn’t give out a certain appeal like the brighter ones. The white color is sported by the national teams for football and rugby, this color could work for advertising or doing something on the can design.

These two pictures show large crowds with banners displaying the 12 th man, large crowds in football are referred to as the 12th man to carry the team. This is the motive behind the name for my product as the crowd play such an influential part in a players performance, they thrive off chants and support. Most of the existing energy drinks don’t have a meaning behind them, I want to include this as I thought it was important to include a reason for choosing this title, making it a strong name and hypothetically, if it would sell, the branding would be enough to make the sale.

I want to base my can design around football success also, I have looked at the major trophies surrounding the sport and will later plan which will look the better on the can. Trophies and the crowd together are about success this is also seen by performance from the players.

These images that I have chosen are for my advertising ideas. The pictures represent everything to do with football. My initial idea is to include a football crest and have the can situated in the middle like it is the badge. My second idea is to use the crowd to show passion, I would like the image black and white on the advert or half colour, as the crowd are the 12 th man it seems appropriate to use images like this. A final idea is to use the players celebrations, this focuses on their facial expressions, it shows to the viewer that drinking the energy drink has given them the opportunity to celebrate like this.

For my advert I would want the can to sit somewhere in the middle, I think I would have the best choice of fulfilling this by using the crest or a shield in creating the design.