Montl Mareting date ovemer - Robot Technologies … Mareting date ovemer 1 ... automation customers...
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Please send your feedback to [email protected] Monthly Marketing Update | November 1 A Member of The Linde Group Article presented at the IIW Automation Conference in Essen Germany on September 16th by Peter Kuebler Welding Engineer and Automation Product Manager Peter Kuebler recently presented a paper at the IIW Automation Conference in Essen Germany. The paper describes some advances in robot cutting and welding technology in Australia. It shows some of our automation customers using Victor Ultra-Cut and EWM Phoenix automation systems sold by BOC through our robot integration partner Robot Technologies Australia. To read Peter’s paper, please click here. Fig. 1 Robot on robot welding trials of Bushmaster hull Fig. 2 Robot arrangement in Bushmaster production cell Fig. 3 Robot plasma cutting and bevelling a pile. Fig. 4 Multi-pass vertical and overhead robot welding
Transcript of Montl Mareting date ovemer - Robot Technologies … Mareting date ovemer 1 ... automation customers...
Please send your feedback to [email protected]
Monthly Marketing Update | November
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A Member of The Linde Group
Article presented at the IIW Automation Conference in Essen Germany on September 16th by Peter Kuebler
Welding Engineer and Automation Product Manager Peter Kuebler recently presented a paper at the IIW Automation Conference in Essen Germany. The paper describes some advances in robot cutting and welding technology in Australia. It shows some of our automation customers using Victor Ultra-Cut and EWM Phoenix automation systems sold by BOC through our robot integration partner Robot Technologies Australia.
To read Peter’s paper, please click here.
Fig. 1 Robot on robot welding trials of Bushmaster hull
Fig. 2 Robot arrangement in Bushmaster production cell Fig. 3 Robot plasma cutting and bevelling a pile.
Fig. 4 Multi-pass vertical and overhead robot welding
Please send your feedback to [email protected]
Monthly Marketing Update | November
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A Member of The Linde Group
Competitor fact file – Our Brand
A brand is the name, term, design, symbol, or any other feature that identifies one product or organisation from another. The Linde Group has strong brands, such as “BOC” and “Gas & Gear”, in the South Pacific that serve to distinguish us from our competitors and represent our values to our customers. Protecting our brand and the value it represents to customers is important.
The above examples are not from BOC nor from a Gas & Gear. They were used by a competitor’s gas agent, without any authorisation from BOC. Unauthorised use of our brands can be illegal and also causes confusion for our customers. For example, radio advertising telling customers to go into their local “Gas & Gear” could result in customers arriving at this competitor’s agent instead of our own stores.
If you are aware of any organisation that is using our brands, whether it is the name, logo, or anything else that could be mistaken as representing BOC, please send it in. They may not be aware that they are using our trademarks.
If you have any information about possible mis-use of our brands by competitors or any other competitor information, please send it in. Let us know on [email protected]
Have you seen something like these above examples in your area?
Please send your feedback to [email protected]
Monthly Marketing Update | November
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Colac Show Day VIC, November 1st - 3rd
BackgroundBOC have been supporting the local agent over a number of years at the Colac show,however we have never supported them to this magnitude before. With a BOC new territoryManager in the area, this was a great opportunity to work with the agent and make the 150year celebration a great success! The main objective was to promote EES (who in theprocess of building a dedicated retail store) they are a BOC Gas Agent they sell steel plusthey have a fabrication business. They almost exclusively sell BOC products at workshop andESS are building a new retail area in their business.
The lure of Jason Bright and the Team BOC Car attending plus the local significance of the150th show, gave EES and BOC the perfect opportunity to negotiate a fantastic site locationwith power and they were also given permission to do live welding demos on site.
StockA lot of the products show cased at the show were chosen due to the OCT- NOV catalogue special deals.They displayed the following products:
- Full speedglas 100V range and limited 9100XX range plus Weldguard helmets- BOC and Magmate Master kits- Cut 40 and Cut 100 & BOC 17.3 Air Compressor- Steelblue Boots - MAP Gas- Magmate MMA 140 and 160- BOC SmoothArc Mig 180,MMA 130, MMA180,TIG 185 ACDC, 185 Multiprocess, 200C & 275C Advance- Plus BOC consumables
At the EWM welding demo bay BOC demonstrated the following products:
- Speedgas helmets - Weldguard helmets- BOC Smooth Arc MMA 180- BOC Multiprocess 185- BOC Smootharc MIG 180
CostsTransport costs for the Promo Car $850 and courier costs of the promotional branding. The Colac show helped promote the Team BOC involvement, by paying for a radio advert whichBOC worked with the organisers on.
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Monthly Marketing Update | November
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Colac Show Day VIC continued...
Sales resultsThis was an incredibly successful event for both BOC and ESS. We sold over 90% of thestock that was supplied to the agent and over 65% of the demonstration that took placeresulted in sales. Total sales figures are not in yet.
Post event resultsThe relationship between BOC and our agent is significantly strengthened particularly as thisagent is moving into a new store with more of retail focus. This has given BOC a really goodopportunity to show which products they should stock in their new store. Having participated in the Colac show in the past few years, EES are extremely pleased with exposure they gained from this year’s event in comparison to previous years.
Building the BOC brandThe Team BOC Promo car was arranged for the stand Plus Jason Bright was at the show toofor 2 hours. Some Team BOC posters have been arranged for Jason to sign at the event andwe have arranged a competition to run over the 3 day show to win a Team BOC Zip up.There were Teardrop Flags to promote outside their tent, plus the small BOC red marquee –the sea of red machines and balloons certainly added to the effect or the stand.
Sales Leads and commitmentESS and BOC gained many solid leads of opportunities in the area from the show – Plus therelationship between BOC and ESS has been significantly strengthened particularly. EESthemselves are extremely pleased with exposure in the local area and expect.
Please send your feedback to [email protected]
Monthly Marketing Update | November
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Media Advertising
Industry PublicationGas & Gear Border Mail, TheGas & Gear Ballarat Courier, TheGas & Gear Latrobe Valley ExpressGas & Gear Coffs Coast Focus Gas & Gear Chinchilla VineGas & Gear CQ IndustryGas & Gear Auto Action Phillip Island ProgramHospitality Australian HotelierManufacturing Manufacturers MonthlyMining Mining Chronicle, TheMining National Resources ReviewSafety Australasian HSE Suppliers GuideScientific Whats New in Lab & Life SciencesWelding Australasian Welding Journal
Ever wondered what publications BOC advertises in? Below are some of the ads that were published in November. Click on the links below to see the ads in detail.
BOC Gas & Gear Toowoomba are currently running a 3 month radio campaign to drive awareness in the Toowoomba region and increase foot traffic to their store. Click here to listen to their radio ad. This radio campaign will be on air from November 11th to February 2nd 2014.
The VIC Genesis Team are currently blitzing away the competition in the areas of Wagga Wagga, Wodonga,Shepparton, Ballarat, Bendigo and Morwell. To support the campaign and accompanying Trade Week from November 18th to 22nd, we have some radio and print ads (shown right) booked across the relevant VIC regional areas. To see the print ad in detail, click here. To listen to the radio ad, click here.
There was also a Facebook post to support the Trade Week to try and capture those who may not have heard/seen the ads.
Click here to see our latest online banner ads.
To support growth in our emerging markets in Queensland, we’ve placed 2 billboard ads in the Chinchilla area to promote the Chinchilla Gas & Gear.
Got feedback? Questions? Please contact
Mericor Lindsay for any advertising queries.
Both billboards are placed on opposite sides of the Chinchilla Warrego Highway. These billboards will be active from July 2013 to June 2014. Click here to view the billboards.
Please send your feedback to [email protected]
Monthly Marketing Update | November
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TradeMate Newsletter
The November edition of the TradeMate Newsletter is out now!
This month, our TradeMate customers receive some important cylinder safety tips and particularly for cylinders that have been involved in a fire. This is timely for the current bushfire season. There is also a promotion for self-serving online, a Team BOC update on what happened at the V8 Gold Coast round, plus special pricing on the UMATTA® Wide View Safety goggle, the Metabo W 72-100 Angle Grinder and the Powerbuilt 200mm MIG Welding Pliers. To view the newsletters, click here for the Australian version and here for the New Zealand version.
For feedback and suggestions, please [email protected]
