MONTHLY REPORT - visitthewoodlands.comvisitthewoodlands.com/.../2016/07/MONTHLY-REPORT... ·...
Transcript of MONTHLY REPORT - visitthewoodlands.comvisitthewoodlands.com/.../2016/07/MONTHLY-REPORT... ·...
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MONTHLY REPORT MONTH: JUNE 2016
Visitor Services Update – June 2016
Market Street Guest Services
The Woodlands Mall Guest Services
JUNE 2016 2,439 guests 6,691 guests 2016 YTD 12,779 guests 38,664 guests
YTD Unique Texas Visits
2,785 guests from 226 Texas zip codes
8,450 guests from 464 Texas zip codes
YTD Unique State Visits
448 guests from 52 other US States, districts and
territories
819 guests from 52 other US States, districts and
territories YTD Unique
Country Visits 167 guests from 62
countries 1,139 guests from 82 countries
YTD Undetermined Visits
9,379 guests did not share their zip code
28,256 guests did not share their zip code
9,130 45 28
visitors were tracked
in June 2016
visitor bags distributed
relocation packets
distributed
Staff Aided In: Wine and Food Week 2016
ISRI Gulf Coast Summer Expo
ISRI Gulf Coast Summer Convention
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Hotel Occupancy Tax Overview
2016 Hotel Occupancy Tax Report
2016 Budget Actual 2016
JAN $ 538,133.00 $ 459,264.00
FEB $ 666,978.00 $ 620,075.00
MAR $ 736,120.00 $ 692,966.00
APR $ 870,778.00 $ 700,284.00
MAY $ 855,428.00 $ 739,255.00
JUN $ 973,636.00 $ 830,188.00
JUL $ 857,015.00
AUG $ 837,167.00
SEP $ 789,002.00
OCT $ 872,838.00
NOV $ 921,015.00
DEC $ 728,980.00
TOTAL $ 9,647,090.00
YTD $ 4,641,073.00 $ 4,042,032.00
HOT Comparisons – 3 Year Data 2014 2015 2016
JAN $ 398,040.00 $ 484,069.00 $ 459,264.00
FEB $ 487,659.00 $ 583,239.00 $ 620,075.00
MAR $ 619,545.00 $ 659,993.00 $ 692,966.00
APR $ 636,783.00 $ 752,339.00 $ 700,284.00
MAY $ 607,107.00 $ 672,775.00 $ 739,255.00
JUN $ 788,651.00 $ 773,715.00 $ 830,188.00
JUL $ 577,865.00 $ 678,610.00
AUG $ 541,522.00 $ 661,943.00
SEP $ 598,719.00 $ 610,148.00
OCT $ 679,770.00 $ 648,380.00
NOV $ 768,554.00 $ 695,700.00
DEC $ 576,167.00 $ 595,635.00
TOTAL $ 7,280,382.00 $ 7,816,546.00
YTD $ 2,142,027.00 $ 2,479,640.00 $ 4,042,032.00
Comparable to 2015
0
20
40
60
80
100
Occupancy (%)
15-Jun
16-Jun
170
172
174
176
178
180
ADR
15-Jun
16-Jun
105110115120125130135140
RevPAR
15-Jun
16-Jun
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Meetings, Connections & Fostered Relationships
• Fraternity Executives Association Conference, Kansas City, MO – June 2 - 4 • Site Selectors FAM Trip – June 3 – June 5 • Kristin Finan, Austin American Statesman visits The Woodlands – June 7 & 8 • CVB Regular Board Meeting – June 8 • TWFG Annual Conference walk through – June 9 • Houston and Beyond bi-monthly meeting – June 10 • CVB Marketing Committee Meeting – June 13 • Filming “Road Trippin’ San Antonio” segment – June 15 • Lunch with Texas Monthly Magazine – June 15 • Meeting with Hallaron Advertising Agency – June 16 • Lunch with The Woodlands Country Club – June 17 • Wall Street Journal Cooperative Campaign Insertion runs – June 18 • Marketing meeting with the Texas Renaissance Festival – June 21 • Wrap-up lunch with TWFG about conference – June 21 • Phone call with Plan Your Meetings ad buy – June 21 • Maximize Your Planner Connections Webinar – June 22 • The Institute of Scrap Recycling Industries Inc. Convention – June 23 - 25 • TTIA Travel and Tourism College – June 27 – July 1 • USAToday.com Cooperative Campaign cells begin running – June 27
Restaurants and Merchants Promoted through CVB Channels in June The Woodlands Resort &
Conference Center The Courtyard by
Marriott Hyatt Centric The
Woodlands Candlewood Suites The
Woodlands Elaine Turner Alex and Ani Cru Wine Bar Tommy Bahama’s
Schilleci’s New Orleans Kitchen
Cinemark Market Street Cinemark 17 and XD Levure Bakery and Patisserie
Brooklyn Cafe The Woodlands Farmer’s Market
Pinot’s Palette Market Street
The Woodlands Mall Waterway Cruisers The Woodlands Waterway Art Bench
Project
Amerigo’s Grille
Baker Street Pub The Goose’s Acre America’s Jasper’s Crush Wine Lounge The Woodlands Car
Club Cars & Coffee for a Cause
Riva Row Boathouse The Woodlands Children’s Museum
Grimaldi’s Pizza Nick’s Fish Dive & Oyster Bar
Cyclone Anaya’s Perry’s Steakhouse and Grille
The Cynthia Woods Mitchell Pavilion
South County Fourth of July Parade
Black Walnut Cafe JerryBuilt
BurgerFi The Counter Whole Foods Del Frisco’s Grille Local Pour The Red, Hot and Blue
Festival
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Events That Occurred in June
• Market Street Spring Concert Series
• The Woodlands Farmer’s Market at Grogan’s Mill
• Jimmy Buffett & The Coral Reefer Band
• Waterway Nights • Wine and Food Week 2016 • Star Wars & More: A Tribute to
John Williams with The Houston Symphony
• Weezer & Panic! At The Disco with Andrew McMahon
• Boom 92: Boom Bash • Boston with Dennis Deyoung:
The Music of Styx • Texas Music Festival Orchestra • 93Q’s A Day in the Country • Slipknot with Marilyn Manson
and Of Mice and Men
Events Occurring in July
• The Woodlands Farmer’s
Market • Star-Spangled Salute • South County 4th of July
Parade • Red, Hot and Blue Festival and
Fireworks Extravaganza • Twenty One Pilots • Rock the Row
• Jim Gaffigan • Dreamworks Animation Live in
Concert with The Houston Symphony
• Pitbull • Meghan Trainor • The Bud Light Party Rally:
Carnival of Madness • Blink-182
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Advertising Efforts
Condenast Traveler (Austin/SanAntonio/Dallas/Houston) May 2016- June 2016
TripInfo.com April 2016- December 2016
Texas Journey & Texas Events publications May 2016 – June 2016, September 2016 – December 2016
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Trip Advisor - Group Sales
June 2016 – Aug 2016
Trip Advisor - Leisure
Feb 2016 – Dec 2016
Travel Spike Display (Texas)
May 2016 – Aug 2016
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USAToday.com
May 2016 – June 2016
Travel Guides Free
May 2016 – December 2016
Brides Magazine
May 2016 – June 2016
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Pandora Ad Buy – Austin, San Antonio, College
Station and Houston’s Top 15 income zip codes
June 20th – July 4th 2016
The Woodlands Villager
June 2016 The Woodlands, Spring, Houston Cable TV buy
June 13th – July 4th 2016
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The Woodlands Community Magazine
June 2016
10
551
Google Analytics - June
Social Media Statistics – June
133 Page Likes This Month 9,471 Total Page Likes 14,350 People Reached 1,695 Post Engagement 868 Page Views
Sessions
Desktop
Mobile
Tablet
Sales Referral (UserDirected fromAnother Site)
Organic (SearchEngine)
Direct (UserEntered URL)
of social referrals to VisitTheWoodlands.com are trafficked by TWCVB’s Facebook page
sessions on VisitTheWoodlands.com came from some form of social media this month
46%
40%
13% 31% 24%
28%
74%