Monthly News Bulletinkctbs.ac.in/wp-content/uploads/2015/10/Newsletter-April-2015.pdf · Monthly...

MATTERS Monthly News Bulletin April 2015

Monthly News Bulletin April 2015

2 | KCT Business School

Content

Industry Institute Connect 03

Faculty Zone 08

Research & Publishing 11

Student World 12

Forum Activities 13

Placement and Training 16

Performance Metrics (Nos. ) –April 2015

Guest Lectures 02 Workshop 04

Certification Course 01 External Expertise 05

Student Achievement 01 Paper Publications 02

Paper Presentation 03 Placement Offers 126



B-SCHOOL RANKING

INSTITUTION-INDUSTRY CONNECTS Workshops Multivariate Analysis for Business Research by Dr .J.Anitha, Associate

Professor from GRG School of Management & Dr. M. Kirupa Priyadarsini, Associate

Professor, KCT Business School, on April 22, 2015

The RMB teaching faculty

of KCT.BS organized a one

day "Workshop on

Multivariate Analysis for

Business Research"for IMBA

students of Batch of 2014-16

on April 22, 2015. Dr.

J.Anitha, Associate Professor,

GRG School of

Management and Dr. M.

Kirupa Priyadarsini Associate

Professor & Centre Head -HR,

KCT.BS were the resource

persons for the technical sessions on Exploratory Factor Analysis and Discriminant Analysis

respectively. The resource persons deliberated with class demo during the morning session and

Ranked among top

50 B Schools in

India-Beyond IIM’s

Higher Education

Review

March 2015

http://kct.bs/

http://kct.bs/



followed by hands-on-practice session in the afternoon. Dr.Kirupa Priyadarsini, Associate Professor,

A.Latha, Lakshmi Subramani, Dr.R. Hemanalini, T.A.Sarasvathi and Dr.B.Poongodi , Assistant

Professors’ were the facilitators for different teams during the hands-on practice session.

Compensation and Benefits by Ms. Kalpana Sai, Consultant, Cognizant

Technologist, on April 24, 2015

Kalpana Sai, Consultant, Cognizant Technologist was the resource person for the workshop on Compensation and Benefits for I MBA students of Batch 2014-16 on April 24, 2015. In her talk she reiterated that remuneration is one of the factors that have substantial impact on employee’s motivation towards their responsibilities in an organization. To think compensation and benefits only in monetary terms is to play down the magnanimity of effects that they have on organization and people. She emphasized the use of ERP in calculation of compensation. The program was coordinated by Deepa Manickam Assistant Professor, Centre of HR.

Business Analytics by Mr.Soudhadakar Elumalai,Senior Business

Analyst,Flipkart.com & Mr.Asan Kumar Sankaralingam,Business Analysis Advisor ,Dell

Global Analytics, Bangalore, on April 25-26, 2015

Centre for Systems, conducted a 2 day training workshop on "Business Analytics". Training was facilitated by Mr. Soudhadakar Elumalai, Senior Business Analyst, Flipkart.com and Mr. Asan Kumar Sankaralingam, Business Analysis Advisor, Dell Global Analytics, Bangalore. Students of MBA Batch 2013-15 & 2014-16, benefitted from this workshop.



The workshop focused on Excel and Business Analytics like Introduction to Analytics, Dynamic and attractive dashboard, Basic Function: Count if, Sum ifs, If condition, Nested Ifs’ ,Advanced Functions: Look ups, Match and Index, Pivoting & Charting, Pricing case study using excel ,Forecasting case study, Advanced Analytics: Basics of R and Some visualization Using R. The workshop was organized by Sarasvathi TA, Assistant Professor, Centre of Systems

Negotiation Skills by Ms. Lakshmi Meera BL, Assistant Professor, Centre of

Marketing, KCT Business School, on April 27, 2015

Negotiating may sound daunting but it’s a skill to learn as we spend more time in life negotiating than

driving. The workshop will help prepare students for success, help in the process for negotiation and

also equip them to evaluate the results of any negotiation. The workshop on Negotiation skills,

conducted on April 27, 2015 helped the students’ of I MBA, Batch 2014-16 learn strategies and tactics

to build negotiating confidence. Thirty one students from first year MBA attended the program. The

session started with an introduction to negotiation, myths about negotiation, good and bad

negotiation, Tactics for successful negotiation was debriefed using two major one on one negotiation

and few role plays of simple negotiations. One factor and multiple factor negotiation exercise were

conducted in this basic course for negotiation. Students were motivated with insights on planning for

negotiation. They felt the workshop was a highly practical and it would definitely help them in their

future. This workshop was organized and facilitated by Lakshmi Meera BL, Assistant Professor,

Centre of Marketing



Panel Discussion Jugaad Innovation and Frugal Innovation with Mr.Navi Radjou and

Mr.Jaideep Prabhu, authors on April 9, 2015

An interactive , panel discussion was organized and conducted with, Mr.Navi Radjou and Mr.Jaideep

Prabhu, the authors of the ground breaking best sellers jugaad innovation and frugal innovation on

April 9, 2015 with the student of KCT, KCTBS, Entrepreneurs and faculties. The speakers gave a

refreshing paradigm to innovation with examples from the Silicon Valley. They clearly laid the need

for "better for less" approach to create explosive companies. Various examples from Indian context

was shared to establish that India is the birth place for Frugal innovation and urged the need to marry

both the Indian mind and the western technology to introduce business models for value creation to

the society. This discussion was organized by Lakshmi Meera BL, Assistant Professor, Centre of

Marketing



CERTIFICATION PROGRAM

Lean Six Sigma Yellow Belt on April 10 & 11, 2015

The Centre for Operations at KCT Business School organized a two day “Lean Six Sigma Yellow Belt

Certification Program" on April 10 and 11, 2015. It was conducted by Mr.E.Johanan Daniel, MD &

Principal Consultant, Juran having its headquarters at Connecticut; USA for the IMBA second semester

students (2014-16 batch) of KCTBS.The Lean Six Sigma Yellow Belt certification program provides an

opportunity for the students to learn Lean concepts and principles. A brief description was given

about the Six-Sigma concept, Cost of Quality (COQ), Defects per Million Opportunity (DPMO) and other

tools of Six Sigma. Other aspects related to the topic like Failure Mode Effect Analysis (FMEA), Cause

and Effect diagram, Process Mapping and Pareto Chart were discussed in detail with the participants.

The students were also trained in DMAIC (Define-Measure-Analyse-Improve-Control) methodology

which when properly applied can dramatically improve an organization’s overall efficiency and

effectiveness. The course also involved simple practical exercises related to the reduction /

elimination of the seven wastes that would be generated during the process of production for

improving productivity. Lean Six Sigma certification will open up avenues for exciting career

opportunities in training, consulting and process re-engineering across several industries for the

students.The sessions were interactive in nature and application oriented. 50 students participated in

the program that was coordinated by Dr.V.Kannan, Associate Professor & Centre Head, Centre of

Operations.



FACULTY ZONE

Knowledge Sharing with Outside world

Dr.P.Nalini, Assistant Professor was the

resource person and delivered guest lecture

on the topic "Digital Marketing -A tool for

Business Success" for the students of BBA in

KS Rangaswamy College of Arts And Science

(Autonomous), K.S.R Kalvi Nagar,Tiruchegode,

Namakkal District, TN. on April 1, 2015.

Sridhar Babu R , Lead-Corporate Relations & Dr.Gokilavani R,Lead Trainer , were facilitators

in Train the Trainer – to train Faculty Members on Placement training activities at Sakthi

Institute of Information & management Studies, (SIIMS), Pollachi on April 9, 2015 .

Dr.B.Poongodi, Assistant Professor

was the resource person at

M.Kumarasamy College of

Engineering, Karur for a one day

workshop on Statistical Analysis

using SPSS on April 11, 2015.

Dr P.Nalini, Assistant Professor chaired a session at the 3rd national Conference on Business

Paradigms for Emerging Indian Economy organized by Department of Management Studies at

Erode Sengunthar Engineering College, Erode on April 17, 2015

Dr.Kirupa Priyadarsini. M served as a Member of the Board of Studies for the Business

Management Department at PSGR Krishnammal College for Women, Coimbatore on April 27,

2015.



Peer Learning Shadow program

Dr. V. Kannan and

Vinayagasundaram.R,

Associate Professor’s, Centre

of Operations, conducted a

shadow program on Supply

Chain Management for faculty

of KCT Business School to

share the knowledge gained in

attending a workshop. They

shared the basic concepts in

Supply Chain Management and

applications of IT in Supply

Chain Management on April 16, 2015

R. Vinayagasundaram and Dr.Jaisankar.S, Associate Professor’s, Centre of Operations,

conducted a shadow program on Make in India for faculty of KCT Business School to share the

knowledge gained in attending a conference. They shared the basic concepts in sources of

funding, web links and bodies that recognize and provide funding on April 16, 2015

Knowledge & Information Sharing Session

A Knowledge & Information Sharing session was facilitated by R. Vinayagasundaram, Associate

Professor, Centre of Operations on Green Technology

Ideas for Home, to explore the use of renewable energy

at home on April 16, 2015

A Knowledge & Information Sharing session was

facilitated by Dr.Jaisankar.S ,Associate Professor,

Centre of Operations on Quiz in MOODLE, to facilitate

the faculty to get trained in creating a quiz in MOODLE

on April 16, 2015

A Knowledge & Information Sharing session was

facilitated by Dr. Poongodi B, Assistant Professor,

Centre of Marketing on Genetically Modified Organisms

(GMO), to create awareness on the concept of GMO on

April 17, 2015



FDPs /Workshop Organized Centre for Systems, conducted a 2 day training workshop on "Business Analytics". Training was

facilitated by Mr. Soudhadakar Elumalai, Senior Business Analyst, Flipkart.com and Mr. Asan Kumar

Sankaralingam, Business Analysis Advisor, Dell Global Analytics, Bangalore. Faculty of KCTBS

benefitted from this workshop. Dr. Mary Cherian,Professor Centre of Marketing , Dr. Kirupa

Priyadarsini, Associate Professor , Lakshmi Subbramani, Assistant Professor Centre of HR, A. Senthil

Kumar ,Assistant Professor(SRG)

FDPs /Workshop Attended

Lakshmi Meera BL Assistant Professor, Centre of Marketing attended a four day lean Six Sigma

Certification Program from Infocareer, Chennai from April 3-6, 2015. Lean Six Sigma is a set of

techniques and tools for process improvement. Six Sigma seeks to improve the quality of process

outputs by identifying and removing the causes of defects and

minimizing variability in manufacturing and business processes. The use of set of quality

management methods, mainly empirical and statistical methods was practiced during the program.

Six Sigma project is being carried out with defined sequence of steps to complete the certification

process. The training was successfully completed and certified based on an online assessment test

conducted by the trainer.

Faculty Achievements

MOOC

R.Vinayagasundaram , Associate Professor has successfully completed a

Massive Open Online Course offered by Wharton – University of Pennsylvania on “

Gamification ", on April 14, 2015

S.Sangeetha, Assistant Professor (SRG) and Latha.A, Assistant Professor have successfully

completed a Massive Open Online Course offered by Duke University on “Advertising and

Society”, through Coursera on April 15, 2015.

S.Jaisankar, Associate Professor has successfully completed a

Massive Open Online Course offered by on “Questionnaire Design for Social Surveys ", on April

16, 2015

S.Sangeetha Assistant Professor (SRG) has successfully completed

Massive Open Online Course offered by Columbia University on “Introduction to sustainable

Development", through Coursera on April 19, 2015

S.Sangeetha Assistant Professor (SRG) has successfully completed

Massive Open Online Course offered by University of Virginia on “New models of Business

Society", through Coursera on April 19, 2015

http://en.wikipedia.org/wiki/Statistical_dispersion

http://en.wikipedia.org/wiki/Manufacturing

http://en.wikipedia.org/wiki/Business_process

http://en.wikipedia.org/wiki/Quality_management



http://en.wikipedia.org/wiki/Empirical

http://en.wikipedia.org/wiki/Statistics



RESEARCH & PUBLISHING

Research Forum

The research forum meeting for

the month of April was held on

April 18, 2015. The facilitator for

the Bytes of Knowledge session

was Dr.Kirupa Priyadarsini.M.

Associate Professor, Centre of

HR, KCT BS. The session was

styled "Adapting and Using

Validated Instruments in Social

Science Research" The session

addressed the need for using

validated scales, the methods of

identifying the validated scales

and the different considerations

that a researcher needs to take

into account before using the instruments. It concluded with the different types of validated

instruments available and their use in research. The session was followed by a presentation by 4

research scholars. About 11 participants attended the Research forum.

Publications by faculty

1. Dr V.R. Nedunchezhian and Nemavathi K S (2015), published a research article titled “A

Comparative Study of Inter-Day and Intra- Day Volatility Using Nifty” in International Journal

of Current Research, Vol 7, Issue 03, Pp.14112-14115, ISSN: 0975-833X, March 2015

2. Dr P.Nalini and Dr. Muruganandam Duraiswamy (2015), published a paper titled “Students

Attitude and Preference on Marketing Strategies of Business Schools” in International Journal

of Exclusive Management Research ,Pages 216-222,Online:ISSN 2249-2585,Print:ISSN 2249-

8672,Special Issue-April 2015. Impact factor-5.76

Presentations by faculty

1. Dr P.Nalini (2015), presented a paper titled “Students Attitude and Preference on Marketing

Strategies of Business Schools” at the 3rd national Conference on Business Paradigms for

Emerging Indian Economy organized by Department of Management Studies at Erode

Sengunthar Engineering College , Erode on April 17, 2015



2. S. Sangeetha & Divya. R (2015), presented paper titled “Dwindling Crude Prices and Its Upshot

on Oil Exploration and Refining Companies’ Scrips” at the National Conference on Indian

Business Management at Sri Ramakrishna Institute of Technology, Coimbatore on April 25,

2015.

3. S. Sangeetha & Kavishree. R (2015), presented paper titled “Impact of Pre & Post Budget

Announcements and Its Implications on Stock Returns for the Study Period (2005-2015)”at

the National Conference on Indian Business Management at Sri Ramakrishna Institute of

Technology, Coimbatore on April 25, 2015. The Paper was selected as the Best paper in the

conference.

STUDENT WORLD

Student Achievements

1. Kavishree. R (batch 2013-2015) won the Best paper in the National Conference on Indian


2015.

Student Participation

14 first year MBA students attended the State level seminar on Entrepreneurial Opportunities at

Bannari Amman institute of technology - School of management studies on April 23, 2015. This

program was aimed at emerging entrepreneurs and students who want to become entrepreneurs’

facing multiple challenges and opportunities from the new business environment. Mr. R. M.

Subramanian, Deputy Director, Agro Business and Agro Marketing gave a brief description about

Agricultural Entrepreneurs, opportunities for Agriculture based businesses. He took some food

products like coconut, grains, Millets, rice, etc and explained about the value added products that

could be prepared from those raw food items and also explained about the market demand for those

products. He also explained the legal rules to start business and briefed where we can get financial

assistance and also gave details on NGO who work on agriculture value added projects.

Mr. Gowtham Palanisamy, Auditor, Managing Partner, R. S. Associates and Ms. V. Hema, Senior

Manager, State Bank of India talked about source of funding, taxation, legal financial assistance, baking

schemes and loans for entrepreneur. Students learnt Emerging business opportunities, Legal

procedures to start new business, Financial schemes and programs for new entrepreneur and listened

to success stories of entrepreneurs.



Student Paper Presentation

1. Divya. R (Batch 2013-2015), presented paper titled “Dwindling Crude Prices and Its Upshot on

Oil Exploration and Refining Companies’ Scrips” at the National Conference on Indian


2015.

2. Kavishree. R (Batch 2013-2015), presented paper titled “Impact of Pre & Post Budget

Announcements and Its Implications on Stock Returns for the Study Period (2005-2015)”at

the National Conference on Indian Business Management at Sri Ramakrishna Institute of

Technology, Coimbatore on April 25, 2015. The Paper was selected as the Best paper in the

conference.

FORUM ACTIVITIES

Marketing Forum

Le Commerciante’ the

marketing forum organized

an event on “Fake Product

Exhibition “on April 24,

2015. All the I MBA students

(Batch 2014-16) formed

teams with 7-8 members

each and actively

participated and displayed

fake products along with the

original products. Faculty

members, Jury members, I &

II MBA students, research

scholars and administration

staff of KCT Business School

were the spectators for this

exhibition. The external

judge a local guardian of I MBA student Varsha (RegNo: 14MBA138) praised the students for their

effort. The event was organized and coordinated by Vishnuprabhu V Student Coordinator of Marketing

Forum and Dr. Poongodi. B Assistant Professor, Centre of Marketing



Assessment Major Project for Batch 2013

The Corporate project viva voce was conducted on April 29, 2015. 179 students attended the viva.

Eight panel examiners from reputed institutes assessed the students. S.Sangeetha Assistant Professor

(SRG) Project coordinator organized the viva voce.

SPECIAL DAYS

Safety and Health at Work by Vandhematharam A Madhavan, Zone Trainer,

Junior Chamber International - India on April 28, 2015

A special lecture session

'Safety and Health at Work'

was conducted for the

2014-2016 batch students

by

Vandhematharam A Madha

van, Zone Trainer, Junior

Chamber International -

India, as a part of the

World Safety Day

Celebrations on April 28,

2015 .

He started the session by

giving a short introduction

on the importance of

physical and mental health

at work and the precautionary measures to be taken to avoid mishap. He explained about the various

concepts of Health and Safety in general and in specific to personal life and industry and also

explained about safety aspects on fire safety, food habits for college students, exercises, and work

related stress. The speaker also demonstrated on how one should act on giving first aid.The session

was very realistic and informative for the students and created awareness on the importance of health

and safety. The program was coordinated by Dr.S.Jaisankar, Associate Professor Centre of Operations



Farewell Class of 2015 on April 30, 2015

It was time to bid Au Revoir to our students of class 2015. The farewell of the seniors began with a

photo shoot followed by entertainment program by the juniors. Students shared their experiences at

KCT.BS, outlining their expectations and their outcomes. Joint Correspondent shared a few words of

encouragement and the evening ended with fun, frolic and dinner.



TRAINING & PLACEMENT

Placement The Center of Corporate Relations has conducted 50 placement drives as on April 29, 2015 and placed 102 students (126 offers) out of 122 eligible for placements, average salary is 3.10 lacs.

1 ROOTs Management Trainee March 28, 2015

2 Indegene Customer Relationship Manager March 28, 2015

3 Equator Technologies Business Manager April 07, 2015

4 JRA Pvt Ltd* HR – Trainee April 12, 2015

5 Tenny Jose Associates Sr. Business Manager April 16, 2015

6 BNP-Paribas 2* Investment Banker April 28, 2015

7 CG VAK* Executive –Trainee April 29, 2015

8 Ndot Technologies* Business Manager April 30, 2015

9 Vardhman* Executive – Trainee April 30, 2015

Editorial Team

Ms. Sabita Johnson Administrative Coordinator, KCT. BS

Mr. Boobal Achuthan Office Manager, KCT. BS

KCT Business School Kumaraguru College of Technology Coimbatore – 641 049 0422 221360/1365/1455

www. kctbs. ac. in www. facebook. com/KCT. BS http://www.linkedin.com/company/kct-business-school

http://www.facebook.com/KCT.BS

Monthly News Bulletinkctbs.ac.in/wp-content/uploads/2015/10/Newsletter-April-2015.pdf · Monthly...

Documents

Transcript of Monthly News Bulletinkctbs.ac.in/wp-content/uploads/2015/10/Newsletter-April-2015.pdf · Monthly...