CONSUMERS INNOVATION MARKETS

OCTOBER 2014

Each month we offer you fresh perspectives,

new data and ground breaking insights into

the markets that matter.

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Mintel has identified ‘Get Smart’ as one of four key UK consumer trends for 2015. As the

world of synced devices evolves, tech is moving into our homes and onto our bodies. As

trusted brands such as Google and Apple get involved, consumers are becoming more

aware of – and confident in – using and adopting this technology.

Continue reading...

http://www.mintel.com/blog/finance-market-news/how-the-financial-services-sector-can-

capitalise-on-mintels-get-smart-trend-in

How the financial services sector can capitalise on Mintel’s

“Get Smart” trend in 2015

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Guinness lovers will remember its heyday during the 1980s and 1990s when its

advertising made it a beer that young trendsetters wanted to be seen with. However, it

has been overtaken by the rise of trendier craft beers in Western markets, with 44% of

Brits stating that the unique nature of craft beer appeals to them and 35% stating that

craft beers are worth paying more for.

Continue reading...

http://www.mintel.com/blog/drink-market-news/guinness-bets-on-gentleman-preferring-

blondes

Guinness bets on gentleman preferring blondes

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South Korea is one of the world’s most exciting and fast-paced beauty markets,

introducing industry-leading innovations and setting trends globally. Whilst the UK and US

beauty and personal care markets posted 2.1% and 3.9% year-on-year growth

respectively, South Korea posted growth of a staggering 5.8%.

Continue reading...

http://www.mintel.com/blog/beauty-market-news/three-steps-ahead-the-south-korean-

beauty

Three Steps Ahead: The South Korean Beauty Market

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Health, gourmet and convenience are highly valued by the Indian consumer in today’s

fast paced life. This highlights opportunities to existing and new companies across the

Indian ready meals industry which is clocking a healthy CAGR of 12.6% (2014-18).

Continue reading...

http://www.mintel.com/blog/food-market-news/the-3-key-factors-brands-are-using-to-

gain-prepared-meal-market-share-in-india

The 3 key factors brands are using to gain prepared meal

market share in India

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An explosion of beauty apps in 2014 has presented a new way to engage with beauty

shoppers and increase experimentation with colours, as well as encourage brand loyalty.

However, the digitalisation of the shopping process may threaten value sales as the

sensory aspect of the shopping experience is reduced.

Continue reading...

http://www.mintel.com/blog/beauty-market-news/will-the-beauty-app-revolution-change-

the-way-we-shop

Will the beauty app revolution change the way we shop?

mintel.com 7

After recent food scares, there has been increased consumer interest in provenance and a

greater demand for traceability amongst Italian consumers. In fact, Italians are the most

source conscious consumers across Europe, with 84% agreeing that they would like to know

where their vegetables come from, compared to the next largest - France, with 76%.

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http://www.mintel.com/blog/food-market-news/are-transparent-tomatoes-key-to-italian-trust

Are transparent tomatoes key to Italian trust?

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Wonga, the payday loan market leader, announced earlier this month that it will be writing

off the outstanding debt of 330,000 customers who are in arrears of 30 days or more.

This totals £220 million. Meanwhile, another 45,000 customers who are in arrears of up

to 29 days are to have the interest and charges on their loans scrapped.

Continue reading...

http://www.mintel.com/blog/finance-market-news/wonga-agreement-raises-issue-of-debt-

responsibility

Wonga agreement raises issue of debt responsibility

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The Mediterranean diet is well known for its positive health effects, with no shortage of

fresh vegetables, pasta and fish. As the rest of Europe takes note of the benefits of this

lifestyle, Mintel’s Food and Drink Analyst for Poland, Regina Maiseviciute Haydon, looks at

how growing interest in the Mediterranean diet and healthy lifestyles may result in new

opportunities for wholegrain pasta or pasta with added value ingredients.

Continue reading...

http://www.mintel.com/blog/food-market-news/polands-preference-for-pasta-holds-new-

market-potential

Poland’s preference for pasta holds new market potential

mintel.com 10

Diversity in video games is not an entirely new issue. But, it has risen in prominence this

year with a myriad of arguments over whether games should be more conscious of

representing the diverse demographics of consumers and to what extent they should

pursue this diversity.

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http://www.mintel.com/blog/technology-market-news/video-game-trends

What you need to know about diversity in the US video game

industry

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Skipchen is a restaurant in Bristol that sources its ingredients from supermarket skips as

well as using foraged supplies and donated items, according to The Guardian. At the end

of the day the restaurant gives away any leftover food and after the restaurant closes,

volunteers take to the streets looking for foodstuffs to use the next day.

Continue reading...

http://www.mintel.com/blog/new-market-trends/waste-not-want-not-the-rubbish-dinners-

making-diners-feel-green

Waste not want not: The rubbish dinners making diners feel

green

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