Jobmarketing Update Conference

Samantha Nagtegaal-Waas

Manager Marketing and Communications

In the beginning there was:

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Then came Internet

Now:

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Are you ready to….BeKnown?

Gelanceerd op 25 juni 2011

Professionele netwerk applicatie op Facebook

Monster Worldwide is nu social

Werkzoekenden kunnen werk en prive scheiden op FB

Naast een profiel hebben leden direct toegang tot vacatures

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Black Box for seekers

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We see four kind of seekers:

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“Optimistic Aspirers”

“Lost and Nervous”

“No-Nonsense Career-Builders”

“Easy Riders”

Underlying segments

From this early point in the discussions, participants seemed to sort themselves into several categories:

“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.

“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.

“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.

“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.

What works for each seeker

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“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.

“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.

“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.

“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.

Suggestions, new ideas, creative search techniques Hand-holding, advice, guidance, feedback

Filtering power, detailed information on the jobs available

“One click” options

How to be found

CV databaseHow does it work

Public CVWho can see it?

KeywordsBe a keyword expert

UpdatesHow to be on top of the list

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And then what…

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Research

Understand

Engage

How to find

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SearchHow does it work

Jobsearch agentsWho can see it?

KeywordsBe a keyword expert

Cover letter and CVBe ready

And then what…

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Research

Understand

Engage

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THANK YOU