Monitoring Social Media for Investor Relations

Panelists: Richard Brewer-Hay, eBay Serena Ehrlich, Startup Army

Moderator: Sheryl Joyce, Director Marketing Communications

September 17, 2009

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Social media and XBRL integration

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Agenda

Key Trends

Why Monitor?

Where should companies look for conversations?

What should they be listening for?

Who should they engage with if anyone?

How and what tools should they use to monitor and engage?

Q & A

Key Trends

Key Trends

Corporate websites and blogs seen as fair disclosure (under certain circumstances)

67% of global online population use social networks and blogs1

55% are using Twitter for Investor Relations2

As of June, Twitter's traffic has exploded 15X to 44.5 million worldwide unique visitors3

Source: 1. Universal McCann Wave 3 & Nielsen Online report http://bit.ly/11il0Y 2. Q4 Web Systems – Twitter for IR Report http://bit.ly/k5JaO 3. comScore

Why Monitor?

Where Should Companies Look for Conversations?

What Should They be Listening for?

Who Should They Engage With if Anyone?

How and What Tools Should They Use to

Monitor and Engage?

Questions and Answers

Submit using GoToMeeting

Resource Links

http://alexa.com/ – free website traffic stats & additional paid services i.e. blog size & rank http://biz360.com/ – using the web for market research on brands (blog is free) http://comScore.com/ – determine size & rank of blog (free & paid) http://compete.com/ – free website stats compare traffic among sites + paid services http://coremetrics.com/ – website analytics, online marketing, consulting & training (paid) http://delicious.com/ – social bookmarking & search ranking blog popularity (free) http://digg.com/ – ranks popularity of online news & postings (free) http://firstrain.com/ – data mining yields investment research for institutions & companies http://google.com/alerts – tool to gather traffic data on your corporate website (free) http://peoplebrowsr.com/ – tool to monitor Twitter (Free) http://quantcast.com/ – determine size & rank of blog (free & paid) http://radian6.com  – monitoring & analysis services for social media chatter http://sensidea.com – brand monitoring (free)

Source: 1. IR Café – http://bit.ly/3OXUWs 2. Input from Serena Ehrlich – http://bit.ly/VrT0Y

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