Monica Hernandez & Shuly Sejour

11th 17 and 16

We are making mini cheesecakes for people who want a quick snack. They could bring their cheesecakes just in time for a party, dinner, or a special gift for someone.

We provide fresh delicious mini-cheesecakes in a variety of flavors. It’s a small snack that can be eaten any time of day and can be taken anywhere.

Type of Business

Service Conveniently Small, Tasty, Wonderful

Snack Our cheesecake will satisfy your sweet

tooth while being able to take it anywhere.

Legal Structure Partnership We selected this because we both share

the profit, liability, and the management.

Insert an image of your product

(or service) here!

Qualifications

We love snacks.

We love to bake goodies.

We’re enrolled in an Entrepreneurship class and learning how to start a business.

Market Analysis

Industry Name Specialty Foods

Industry Size $6 Billion annually

Survey results show that 75% of people would purchase our mini cheesecakes.

We are targeting people with annual income above $35,000.

The total population in Chelsea, MA is 35,080 .

Potential Market Size

Target Market

Total Population

35,080

11,576

15,435

By Location Our customers are people that live in

Chelsea. By Population

Anyone that loves pastries, and snacks. By Behavior

Our customers love to buy snacks and different pastries and try new things.

By Income Above $35,000 per year .

Little Delights

7ate9MarketBasketFactors

GourmetQuality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

Store Brand Homemade

$25.00 for a dozen

$3.30-3.89 per

cheesecake

$7.50 for one package(4

cakes)

Wide variety

Mass Market

Mini size

Online Chelsea Chelsea

Very good Good New and Fresh

$7.50 per package.

Students from our school and eventually all residents of Chelsea.

Social Networking, Word of Mouth, Ads.

We will sell our product at school and eventually have them order it from us.

Mini Cheesecakes

Purchase Retention

Free sampling at school athletic events,

and parent conferences.

We’ll use our high school

opportunities for advertisement like

bake sales, morning

announcements, and posters.

Maintain high quality

cheesecakes, and offer coupons.

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)

Awareness

We’ll try to use social networking like Facebook, and Twitter and also creating a website.

Having a booth in community events and eventually a news paper advertisement.

Develop new flavors.

$50.00

$50.00

$100.00

Monthly cost, by phase:Awareness

Purchase

n

Definition of One Unit

4 Mini Cheesecakes

Cost of Sales Per Unit

Direct Labor Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$8.25 30 minutes $2.80

Total Direct Labor Per Unit $2.80

Material Description Cost/Total Quantity Cost Per Unit ($)

Ingredients $3.48/12 mini cheesecakes

$1.16 (per package of 4)

Boxes $42.00 /200 boxes $00.21

Wax Paper $6.90 /1000 sheets $00.01

Paper Liners $ 10.00/800 liners $00.02

Total Material Cost Per Unit $1.40

Cost of Sales Per Unit $4.20

Definition of One Unit 4 mini cheesecakes/pkg

Selling Price per Unit $ 7.50

Direct Labor per Unit (if applicable) $ 2.80

Materials per Unit (if applicable) $ 1.40

Total COGS per Unit $ 4.20Total Other Variable Expenses per Unit

(outgoing shipping, packaging, commissions)

$ 0

Total Cost of Sales $ 4.20

Contribution Margin $ 3.30

Type of Fixed Cost Monthly

Cost

Entrepreneurial Stipend

[ Hours X (Minimum Wage + $1)]$0

Insurance $ 100

Salaries of Employees $0

Advertising $ 20

Interest $ 0

Depreciation $ 0

Utilities $ 50

Rent $ 0

Other Fixed Costs $ 0

Total Monthly Fixed Costs $ 170

Business Schedule for a Typical Week (168 hours)

Total Units

Full Capacity

Break-Even Units

Selling Price Per Unit $ 7.50

# of Units Sold 1,240

Total Sales $ 9,300

Total COGS (COGS per unit) $ 5,208

Other Variable Expenses $ 0

Total Variable Expenses $ 5,208

Gross Profit $ 4,092

Yearly Fixed Operating Expenses $ 2,040

Other Operating Expenses/Unforeseen

$ 100

Total Fixed Operating Expenses $ 2,140

Profit before Taxes $ 1,952

Less Estimated Taxes @25% $ 488

Net Profit $ 1,464

Start-Up Investment

Item Where Will I Buy This? Cost

Cooler Online $ 25

Office Supplies Staples $ 30

Ingredients Local Wholesale $ 45

Business License City Hall $ 25

Baking Supplies Macy’s $ 60

Total Start-Up Expenditures $185

Cash ReservesEmergency Fund $ 100

Reserve for Fixed Expenses $ 510

$795Total Start-Up Investment

…on Sales

…on Investment184%

Annual Net Profit

Start-Up Inv.

$1,464

$795= $1.84

(dollar equivalent)

15.74%

Annual Net Profit

Total Sales

$1,464

9,300=

$.16(dollar equivalent)

Source Amount

Personal Savings

[ We’re currently saving]

$ 795.00

Relatives/Friends $0

Investor

[Who is it?]$ 0

Grant

[From Whom?]$

Totals: $795.00

We will donate 5% of our profit to “To Write Love On Her Arms”.

We will incorporate this into our business by showing it on our web site. “To Write Love On Her Arms” aims to present hope for people struggling with addiction, depression, self injury, and thoughts of suicide.

We will begin to use different flavors and different cookie bases.

We want to take accounting, and personal finance next year at school.

Business

Personal

• We will expand the business by creating a website and expanding advertising..

We want to open a store in the Boston area.

Sh

ort

Term

Lon

g T

erm

We plan to run the business as long as people are buying cheesecakes.

Running the business will help us establish careers in business.

Thank you for your consideration of

Little Delights