Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or .
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Transcript of Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or .
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Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or.
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Summary• The team• The idea• The Business Plan• Progress thus far• The numbers
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The Team:Name: Shachar Ben OrCountry of Origin: IsraelProfessional Experience: Patrol Ship Captain in the Israeli Navy, Patrol Ship Flotilla CommanderSpecialization: Operations oriented team leadership & Sailors drinking skills…
CTO
Name: Rachel BrenderCountry of Origin: USAProfessional Experience: Sales & Business development.Specialization: International Business development and structuring business deals in Tel Aviv. LotsOf foodie experience in Israel…
CEO
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Team Members:Name: Monica CanerCountry of Origin: CanadaProfessional Experience: Government & Strategic policySpecialization: Policy advisor for environmental regulations. Sommelier extraordinaire…
CMO
Name: Aya TofachCountry of Origin: IsraelProfessional Experience: Biotechnology engineerSpecialization: Analysis of markets for startups. Pregnant and eating for two…
CFO
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Team Members:Name: Aviad Gal-OrCountry of Origin: IsraelProfessional Experience: Finance and restaurant managerSpecialization: Food… Food… and more Food…
CF/TO
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The Idea:
• Service Platform that gives recommendations for Restaurants Bars and Coffee shops etc...
• Concentrated in Tel-Aviv Area
• Based on Website and Application
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Whats new?
• First comprehensive website in English
• Aimed for tourists
• Niche & Occasion recommendation
• Based on quality
• Technology: opensource platform built in wordpress
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The Facts:• Tourists Per year (2012): 2,885,900• Feb 2013: 227,700 visitors/ Jul 2013: 248,200 visitors• tourists per year in israel - 2,855,000• tourists per month - in israel avg. 237,916• avg. age of tourist is 44 (meaning people with money that eat out) • at june - 25,000 gays come to tel aviv - 52 million dollars fro the israeli
economy • tel aviv generated 3.5biliion dollars in 2013 from tourists in 2012 it was 2.8
billion• 2.5million tourists came to tel aviv in 2013!!!• Tourists by country(3) (Feb 2014):
• Europe:252.4 / North America: 114.4
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Customer elements
• Customers: North America & English Speakers in Israel. Age 25-34. Interested in Mediterranean food. Females are 67% of the engaging social media population. Upper middle class customers.
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Work so Far
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Work so Far
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Our Request• What we need: Advertising for the site and building the
visibility of the company.
• $20,000 for professional ad person
• $20,000 online advertising
• $10,000 for restaurant reviews
• $50,000 total ask
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Organic SEO
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P&Lmonthly P&L
revenue 35400cost of sale 18360gross profit 17040salary 3333operating income 13707finance 500profit before tax 13207tax 3301.75net profit 9905.25
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Thank You!
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Appendixmonthly P&L price package 1 100 one day tour minimum 10 people
revanue 35400 price package 2 200booking restaurants for a week plus 1
a la carte mealcost of goods 18360 price package 3 2500 for group of 10. winery tour
operational profit 17040salary 3333
marginal revenue 13707 we assume that out of 10000 usersfinance 500 will buy package 1 80profit before tax 13207 will buy package 2 12tax 3301.75 will buy package 3 10net profit 9905.25
cost package 1 cost package 2 cost package 3tour guide 200 meal 100 tour guide 100food 400 bookings 5 food 750transportation 100 total 105 transportation 300total per group 700 total per group 1150