Moneythink Mobile Demo
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Transcript of Moneythink Mobile Demo
![Page 1: Moneythink Mobile Demo](https://reader033.fdocuments.net/reader033/viewer/2022060121/55943bf01a28abe3408b45fe/html5/thumbnails/1.jpg)
Investing in Financial LiteracyPiloting new ideas to create a lasting impact.
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33% of U.S. adults do not pay their bills on time. !
132 million U.S. adults lack emergency savings. !
87% don’t balance their checking account. !
Nearly 1/3 of households don’t own a savings account.
The Problem
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How might we improve financial literacy and engage
today’s youth to prepare them for future financial
realities as they enter adulthood?
!
How might we…
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•High school students
•Students from lower income households
•Students with irregular income
Target Audience
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•Spending money mindfully;
•Saving money;
•Using financial products safely; and
•Earning money.
Moneythink Pillars
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we believe everyone deserves to enjoy the life-changing benefits
of technology.
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Build a mobile app that compliments the in class
Moneythink curriculum and promotes ongoing
engagement and targets behavioral change.
The Solution
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Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.
Mentorship
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Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.
Mentor Guidance
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Students responded best to the intuitive challenges and so we found that we didn’t need to include a lot of instructions.
Student Behavior
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We learned that the students interacted more with photo-based challenges. !
Expression through images is familiar because of apps like Instagram.
Photo Challenges
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Also, high school kids are social online and they don’t necessarily care if they know the other person. !
In fact, they draw on others for inspiration.
Social Exploration
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We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. !
< This challenge is called the Savvy Selfie.
Familiar Habits
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The current pilot will reach 1000+ students. !
We’re still learning what does and doesn’t work. !
If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial
literacy is delivered to communities.
The Impact
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we believe moneythink Mobile can impact the
future of Financial Literacy.