Monetizing web content Grzegorz Lindenberg. Source: Newspaper Association of America (2003-2013),...
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Transcript of Monetizing web content Grzegorz Lindenberg. Source: Newspaper Association of America (2003-2013),...
Monetizing web contentGrzegorz Lindenberg
Source: Newspaper Association of America (2003-2013), Pew Research analysis of BIA/Kelsey data (2014)
Newspapers: Print and Online Ad RevenueIn millions of dollars
Source: eMarketer. “US Ad Spending Forecast.” October 2012, December 2013, December 2014. “Mobile Advertising Goes Mainstream,” October 2011.
Growth of advertising revenuesAnnual media ad spending (billions of U.S. dollars)
Source: PEW RESEARCH CENTER 2012 News Consumption Survey
Source: PEW RESEARCH CENTER, American Trends Panel (wave 1). Survey conducted March 19-April 29, 2014: Q22, Q24A. Based on online adults.
Sources of news for 3 generationsMillennials 18-33 years old X-Gen 34-49 years old Baby Boomers 60 years old
Polish daily newspapers averange sales - daily total
News portals sources of revenue
Outside
Paper editions
Owners money
Sponsors
On-site sources
Online store
Advertising Advertising + free content
Readers financial support
Privileged readers
Subscriptions/paid access
Single issue, pdf. Sales
Single article sales
SMS payment/hourly
access
Bulk packages
Blendle
Webnalist
Thank you