Monetizing the Digital transformation with SAP Hybris Billing
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Transcript of Monetizing the Digital transformation with SAP Hybris Billing
SAP Hybris BillingMonetizing Digital Transformation
Our Vision
From the Industrial to the Digital Economy
DIGITAL ECONOMYCONSUMER ECONOMYINDUSTRIAL ECONOMY
1900 1950 2000
SCARCITY
ABUNDANCE
PRODUCTS DESIRE ENGAGEMENT
Value is created in each act of engagement.
This new data-
driven value chain
disrupts business
models.
ENGAGE
ANALYZEREACT
Ideas for new
business ventures
are created through
this data-driven
value chain
THE ROAD TO
NOWHERE
THE ROAD LESS
TRAVELLED
0 B€
1 B€
2 B€
20
05
20
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20
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20
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COMMUNITY-SOURCED MAP AND TRAFFIC DATA
FOUNDATION FOR AUTONOMOUS DRIVING
NEW BUSINESS MODEL
Digital Business is Driven by Engagement
Digitization of Customer ExperiencesReal-time, contextual experiences
across every channel.
Digitization of WorkWork is no longer a place, but
an activity.
Digitization of ResourcesData is a new asset and the Network
is the new electricity.
87%of first generation digital natives are
connected to the internet while
watching TV.
83%of executives plan to increase
use of contingent workers in the
next 3 years.
5.6T$savings through autonomous
vehicles.
SAP Offers the Only End-to-End Digital Business Solution
WorkforceEngagement
SupplierCollaborationBusiness Networks
CustomerEngagementand Commerce
Assets andInternet of Things
SAP HANA PLATFORM
The Digital Transformation Journey forCustomer Engagement and Commerce
core periphery
FOCUS
gro
w
MO
TIV
AT
ION
renew existing
engagement channels
change the business model in
your industry
extend the business
into new channels
improve operational
processes
test new markets
sell in new geographies
build a platform business
use customer context
and IoT to digitize
the experience
understand your
customer
pro
tect
Customer Engagement and Commerce in the Digital Economy
Customers create their
journeys through contextual,
consistent experiences
regardless of channel.
Data is the fuel to optimize
the customer experience in
real-time and create new
business value.
Business value is monetized
over time through agile,
customer-centric business
models
If you went to bed last night as an
industrial company, you're going to
wake up today as a software and
analytics company.
– Jeff Immelt, CEO, GE
If the phone is going to get integrated
into the shirt, should that be a
technology company making apparel
or the apparel company starting to
make technology? I choose the latter.
– Kevin Plank, CEO, Under Armour
OPPORTUNITIES TO CHANGETHE BUSINESS MODEL
WHAT CEOS THINK IS THE CAUSE OF ‘THE NEXT BIG THING’
10%Changes to
costs/pricing
11%New product/
service offerings
13%Changes to
consumer demand
15%New market
opportunities
22%Business
model change
DigitalCommerce
High-volume,global payment
flexibility
Six Approaches for Monetizing Business Model Innovation in the Digital Economy
Fast & Flexible Offers
Subscriptions, usage & revenue sharing models
RevenueManagement Renovation
High-volume, automated
Internet of Things & Connected Devices
Real-time, usage-based services
Moving fromProduct to Services
& Outcomes
New monetization models
PlatformBusiness Model
Multi-sided monetization
MONETIZING NEW BUSINESS MODELS
RENOVATING MONETIZATION BUSINESS PROCESSES
Monetizing Business Model Innovation is a JourneyG
RO
WT
H
Revenue
Management
Renovation
Platform Business
Model
Fast & Flexible
Offers
Moving from
Product to Service
& Outcomes
Fast & Flexible
Offers
Digital
Commerce
Revenue
Management
Renovation
Revenue
Management
Renovation
DISRUPTEXPLORE ENHANCE RENOVATE
Fast & Flexible
Offers
Internet of Things
& Connected
Devices
Meeting the Business Model Challenges in the Digital Economy
Agility to embrace change
with embedded intelligence
in business processes.
Multi-sided monetization to
share revenues with an
expanding business network
of partners.
Massive scalability to grow
from small trials to multi-
billion businesses with
reliable automation.
SAP HYBRIS CUSTOMER ENGAGEMENT AND COMMERCE
HYBRIS AS A SERVICE (YaaS) BPaaS
HANA CLOUD PLATFORM
INDUSTRIES
DIGITAL
GOODS
EMAILDIGITAL
ADS
WEB IN STORE
/ BRANCH
CONTACT
CENTER
PRINTMOBILE SOCIALMARKETPLACE SEARCH
KW/ADS
AGENT
TOOLS
IOT SMS /
NOTIFICATIONS
@
COMMERCE SERVICE SALESBILLING MARKETING
SAP HYBRIS BILLING SOLUTION OVERVIEW
MARKETING SERVICE SALESCOMMERCE BILLING
SAP HYBRIS BILLING
Subscription
Order
Management
Usage Metering &
Transaction Pricing
Billing,
Receivables,
Collections
Partner Revenue
Share
Business Model
Design & Pricing
Simulation
THANK YOU!
Feel free to connect with us at:
@SAPHybris
http://linkd.in/T7v01L
https://hybris.com/en/billing