Monetizing Mobile Apps

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Monetizing Mobile Apps By Chris Black @chrisjblack

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Transcript of Monetizing Mobile Apps

Page 1: Monetizing Mobile Apps

Monetizing Mobile Apps

By Chris Black@chrisjblack

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Background

• I am a(n)…– ActionScript developer– Mobile applications developer– SEO optimizer– Google Adwords consultant

• Can we merge mobile and Adwords to boost app sales?

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PRE MARKET CONSIDERATIONS

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Types of Monetization

• Direct sale through market– 30% off the top for Google / Apple

• Direct sale through your website– Requires your own infrastructure 100% of sales

• Ad revenue within the app– Get paid for displaying ads

• In app sales (Smurfberries)– 30% off the top for Apple, 10% for Google

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Building your App

• Consider…– Screen sizes– Input devices– Variety of processors and RAM– Variety of operating systems

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Know your Market

• Over saturated markets are harder to sell on

This simple game built by Ebscer on the BlackBerry market has tons of reviews / downloads!

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Upfront Costs

• Time to design / build the app• Software to build your app• $99 / year for iOS developer account• $25 one time fee for distributing with Google• $200 for every 10 apps with BlackBerry

– (first 10 are free right now)• Advertising costs

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POST MARKET CONSIDERATIONS

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Cross Sell Your Apps

• Add a link to your other apps from within your application

• Offer one or two free apps that link back to the market for your paid apps

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Tips / Tricks

• Open the mobile market from within your app– Android

• market://search?q=terry+paton• market://details?id=air.com.terrypaton.tc2

– iOS•

http://itunes.apple.com/us/app/angry-birds-free/id409807569?mt=8

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User Retention

• Listen to users and provide timely updates• Build game play and applications for

continued use• Social media integration

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Tips / Tricks

• Allow move to SD for Android– <manifest android:installLocation="auto">– http://mobile.tutsplus.com/tutorials/android/mov

e-to-sd-card/• Don’t take up internal phone storage unless

absolutely necessary!

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MARKETING YOUR APPS

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Social Media

• Twitter• Facebook• Youtube• Both Twitter and Youtube

are now featured on the Android market with your app

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Advertisement

• Drive users directly to the marketplace– Google AdWords– AdMob

• As little as $0.03 / click• Thanks to Terry Paton

and Xavi Vives for participating in this experiment

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Google AdWords

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Tips / Tricks

• Don’t publish WAP ads when targeting Android or iOS, they don’t abide by device targeting rules and will eat your budget

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AdMob

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Tips / Tricks

• Use limiting factors to cut down your cost per day

• Geo-targeting the US costs $0.05 / click, the UK increases to $0.15 / click

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Comparison

Google AdWords• No minimum daily budget• Some device targeting• Keyword & display network• No OS version targeting• $0.07 - $1.00+ / click

AdMob• $10 minimum daily budget• Great device targeting• Display network only• OS version targeting• $0.03 – $0.25 / click

Google now owns Admob so hopefully we will see the best of both worlds!

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Targeting Demographics

• Know your users• Offer a free app to gather statistics• Both AdWords and AdMob support advanced

demographic targeting!• Target by Age, Gender, and Location• Use AppBrain Insights for user data

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Terry Paton’s Meteor Storm

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Results

• Apps less than $2.99 are very hard to gain a positive ROI through advertisement

• We are making $2 - $4 for every $8 to $10 spent

• Advertising is a great way to boost your application within the market

• Combined with other techniques listed should lead to better results

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Special Thanks

• Terry Paton @terrypaton1 • Xavi Vives @xavivives• Paul Trani @paultrani• Mobile Twin Cities @mobiletc• Recursive Awesome @RecursiveAwesum• FITC @fitc

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Questions?

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Feedback

• http://www.surveymonkey.com/s/DPSGTDG