Monetizing digital services in Oman - a presentation at Telecoms World Middle East 2015
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Transcript of Monetizing digital services in Oman - a presentation at Telecoms World Middle East 2015
Slide 1
Monetizing Digital Services in Oman
Presentation to Telecoms World Middle East – 15 Sep. 2015
Safdar Imam, Senior Costing Expert, Omantel
Slide 2
PRESENTATION ROADMAP – NEXT 11 SLIDES
• Digital Services Landscape (1 slide)
• Digital Lifestyle Potential in Oman (2 slides)
• Connectivity Landscape in Oman (3 slides)
• FBB Connectivity
• MBB Connectivity
• Smartphone Applications
• Omantel from Present to Future (1 slide)
• How to become DLP - Tomorrow from CSP - Today (1 slide)
• Regulatory Needs for Digital Society (1 slide)
• Take-away - the final sum-up (1 slide)
Slide 3
DIGITAL SERVICES LANDSCAPE
• Govt services
• Health
• Education
• Utilities
• Municipalities
• Politics
Citizens’ needs
• Banking & Fin. services
• Professional services
• Small and Medium Enterprises
• Retailing Businesses
• Transport & Hospitality
Business’ needs
• Emp. & Community
• Family & Homes
• News & Gossip
• Culture & Tourism
• Religion & Charity
• Sports & Hobbies
• Ent. & lifestyle
Social needs
Slide 4
DIGITAL SERVICES IN OMAN – STATUS & POTENTIAL (1)
• Digital Apps. are fast growing in Oman, particularly
• Financial Services sector
• Education sector
• Government sector
• Entertainment and Social interaction
• WiFi and Data Centres are becoming most popular services
• Bandwidth hunger is increasing tremendously;
• Oman’s rank in Intl. Internet bandwidth per user jumped from 95 to 67
within a year 2014 (WEF Global Competitiveness Report 2015)
• Oman has 178 Gbps capacity for Intl. internet bandwidth by June 2015;
27.2% increase over March 2015; 140 Gbps (TRA Oman Q2 2015 Status Report)
http://reports.weforum.org/global-competitiveness-report-2014-2015/
https://www.tra.gov.om/pdf/telecom-market-report-Q2-2015.pdf
Slide 5
DIGITAL SERVICES IN OMAN – STATUS & POTENTIAL (2)
Oman has big potential for Digital Contents/ Services
Omantel alone is generating almost US $ 25 million annually mostly
from entertainment and social SMS Contents (Taif Club & SMS2TV) on
revenue sharing business model with the CP’s
Internet based Data Contents are booming big way (e-Citizen, e-
Education, e-Banking, e-Commerce, e- Anghami; Samani etc.)
3G, LTE, FBB/ WiFi expansion and increasing smartphones are the
very strong growth drivers
Omantel is establishing and strengthening partnerships with DSP both
in the Consumer and Enterprise sides
Over the next quarters many new digital contents/ services should be
introduced in Oman with strategic collaboration between CSP’s and
Digital Partners
Estimated potential – at least US $ 100 million (4% of total telecoms
revenue) by 2017
Slide 6
FBB CONNECTIVITY IN OMAN
78,214
113,324
154,290
177,063
198,408
328,000
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Fixed Broadband - Oman Market1. Omantel2. Ooredoo
Dec-11 Dec-12 Dec-13 Dec-14 Jun-15 Dec-17
HH Pen.
19%
Source: TRA Oman NBS Oman
HH Pen.
49%
HH Pen.
66%
Slide 7
MBB CONNECTIVITY IN OMAN
1,076,274
1,646,098
2,443,296
2,893,561 3,083,375
5,284,000
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Mobile Broadband - Oman Market1. Omantel 45%2. Ooredoo 42%3. Resellers 13%
Dec-11 Dec-12 Dec-13 Dec-14 Jun-15 Dec-17
Pop
Pen.
95%
Source: TRA Oman Arab Advisor
Pop
Pen.
39%
Pop
Pen.
74%
Resellers (MVNO)
1. Friendi
2. Renna
3. TeO
LTE Launch by
Omantel
16.07.2012
Slide 8
SMARTPHONE MARKET OS SHARE (%)
46.48
36.63
6.52
1.27
9.10
Smartphone OS (Only Omantel)based on Omantel data – August 2015
Android
Nokia Symbion/ Windows
IOS (Apple)
Blackberry
Others
Slide 9
OMANTEL - FROM PRESENT (CSP) TO FUTURE (DLP)
• In a Digital Society, Omantel
would transform as a Digital
Enabler + CSP
• With ubiquitous digital networks,
ability to connect every device or
Thing, powerhouses of Direct
Carrier Billing (DCB) and the Big
Data, Omantel sh0uld partner
with
• Digital apps/ solutions providers
• Digital services aggregators
• Digital enterprises
• E-government agencies
CSP
Ubiquitous digital
network
Digital Enabler
with Billing and Big
Data
Digital Lifestyle Provider
To enhance traditional Services
and Revenue opportunities.
Slide 10
HOW TO BECOME DLP FROM CSP
Transform Omantel into agile Retailer
• Empower people to take risks & enhance service satisfaction
• Simplify & automate processes
• Make service delivery efficient and network systems/ infrastructure resilient
Innovate Digital Offerings
• Increase relevance to customers
• Pioneer the home; Wire maximum residential and business premises by Fibre
• Be partner of choice for Int’l carriers & local enterprise sector
Lead Oman’s Digital
Transformation
• Bridge Digital divide; lead digitalization in rural Oman
• Transform Omantel into a Digital Entprize; by changing internal processes, mindset and approach
• Enable e-government
Exceed customer
expectations
• Highest priority to customers’ delight
• Thrive to know customer needs and our capacity using big data; differentiate where we excel
• Put long term impact ahead of short term gains
Inspired from 4 pillars of Omantel 3.0 strategy
Slide 11
REGULATORY NEEDS TO NURTURE DIGITAL SOCIETY
Growth of Digital Society needs a motherly role of an ICT Regulator
to nurture digital services and infrastructure.
The Regulator should;
• Support investment in high-capacity access infrastructure, taking care of
paucity of affordable demand and deficits in service revenue, even if it
has to apply retail-efficiency pressure on service-based operators.
• Promote Rebalancing of Data vs.Voice pricing to correlate with the costs
of respective segment
• Support economics for data-centric network based services until full
rebalancing is achieved;
• Allow initial moratorium on network-sharing for high-capacity NGA
• Coordinate at ITU level to bring OTT’s under regulatory obligations
• Facilitate commercial partnership between Content/Applications and
Connectivity providers
• Allow Ramsey-principle in price control, i.e., cross-subsidize data network
from high-demand innovative products and services
• Support innovation by registering & protecting IP (impose at least 6 months
moratorium on competitors to adopt rival-innovated digital product idea)
Slide 12Slide 12
TO SUM UPSUCCESSFULLY TRANSFORMED INTO
A CSP OF CHOICE FOR DIGITAL LIFESTYLE
OMANTEL SHOULD KEEP THRIVING WITH LEADERSHIP IN
FAST UPCOMING OMANI DIGITAL SOCIETY
IN SHAA ALLAH
Citizen-centric globalized digital society
Customer-centric digital lifestyle provider
Slide 13Slide 13
Thank you
Any Q’s now or by email
Ask anytime