Monetization In VR

Monetization in VR February 2017

Sivan I ram S ivan . i r am@gma i l . com @s ivan i ram

Agenda

1.  Background+Context–5mins

2.  StateOfVR–10mins

3.  Exis@ngBusinessModels–10mins

4.  Forecast–5mins

5.  Ques@ons–15mins

Sivan Iram• Military Officer (Israeli Defense Force)• Software Engineer• Started 2 companies• Harvard MBA•  (Past) General Manager at UploadVR•  (Currently) Working on new AR Startup

@sivaniram

Who the heck are you?

Background + Context

PremiumVRContentStudio Media,CoWorking,Educa@on

Music Social Live Sports Games Journalism Real Estate

Entertainment Training Retail Health Education Productivity

Applications

VR Ecosystem

Technology Adoption Model

Innovators EarlyAdopters

EarlyMajority

LateMajority Laggers

2.5% 13.5% 34% 34% 16%

”TheChasm”

0

5

10

15

20

25

30

35

40

45

50

Electricity Telephone Radio TV PC MobilePhones

Internet SmartPhones

Time To 25% Adoption (US)

1900 1950 2000

Technology Adoption Rate

Investments In VR/AR – 2016

$2.3Binvested

Applica@onsAdvrg/Mktg

Tech Distribu@on

Sourcs:DigiCapital

VR Entertainment Distribution

•  Free for users •  Maximum exposure

•  Ad-rev model •  Requires user volume

User Generated Content (UGC) Marketing

Content Free For Consumers

•  Paid by consumers •  VOD/Subscription

Film, Music, Sport

Premium Content (Paid)

VR Content Monetization Strategies

Exis@ngModels–Hardware:

ChannelsBrick&Mortar Online

HMD Cameras InputDevices Microphones

Buy/Rent


Exis@ngModels–So]ware:

CloudServicesPluginsTools

SaaS/LicensingApplica@ons

Entertainment

PayToPlay/Freemium/InAppPurchases

Games


Exis@ngModels–Distribu@on:

Pla_ormsSubscrip@on

PayToPlay(Fee)

Loca@onBased Pla_orm


Exis@ngModels–Produc@on

Commission

VRStudios

RevenueShare

Entertainment


E-Commerce(web)FutureModels&UseCases

PayPerView(TV/Streamingweb)Distribu@onRights(Film)

Ads(Internet)ProductPlacement(Social)

Unlocking Human Behavior

Forecast

ShortTerm

•  2017willbehardforVR•  Mostcompanieswilldisappear•  VRgamingwillkeepgrowing

LongTerm

•  ARwillbeMUCHbigger•  Appleisbestposi@onedtotakeoverthemarket

Questions?

1. Reach out: [email protected] 2. Follow / Tweet: @sivaniram

Thank You!

Monetization In VR

Technology

Transcript of Monetization In VR