Monetising Mobile 5: Adfonic
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Richard Wetherill – Director of Advertising - 120712 Education Session for UK Ad Agencies
Contact: [email protected]://adfonic.com/about/team/richard-wetherill/
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Source: Adfonic in-house data JUL 2012
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• Self-service UI
• Testing option
• Off the shelf widgets
• Fast and easy to build
• Certified on major publisher platforms
• No creative limits
• Access to code
• MRAID / ORMMA compliant
• Full creative control
• Emerging model; agencies deliver code
•Must work within an environment for reuse e.g.. ( MRAID )
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Source: eMarketer 2011
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Source: eMarketer 2011
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SOURCE: BARB– MOBILE MARKETEER JUL 11
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MCOMMERCE - TABLETS
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• Understand objectives• Research options• Accept/reject brief
• Concept ideas• Storyboard• Pitch document
• Build creative assets• Generate ad tags
• Develop & AGREE DELIVERY plan
• Review pre and post click metrics• Consolidated reporting
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Richard Wetherill – Director of Advertising - 120712
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