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Monetise data with in memory analytics - for distribution
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Transcript of Monetise data with in memory analytics - for distribution
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GARTH RALSTON
HEAD OF IT – ISS
AIMIA
01 MAR 2012
MONETISE DATA AND TURN INFORMATION INTO PROFIT WITH IN-MEMORY ANALYTICS
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AIMIA – WHO ARE WE?
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We design, build and operate some of the world’s best loyalty management solutions. We do this for ourselves and for some of the world’s top brands.
A WORLD LEADER IN LOYALTY MANAGEMENT
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We are the only company offering a full suite of loyalty management services on a worldwide scale.
A FULL SUITE OF LOYALTY MANAGEMENT SERVICES
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PROPRIETARY
LOYALTY
LOYALTY
ANALYTICS
COALITION
LOYALTY
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We are 3,800 people working in over 30 offices across over 20 markets. No competitor has this breadth of capability and geographic reach.
FULL SUITE LOYALTY MANAGEMENT ON A GLOBAL SCALE
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MANY OF THE WORLD’S LEADING BRANDS CHOOSE TO WORK WITH US
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Aimia’s Intelligent Shopper Solutions division focuses on working with retailers to help them generate revenue from their data.
DRILLING DOWN ON LOYALTY ANALYTICS
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LOYALTY
ANALYTICS
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REVOLUTION IN RETAILING HAS CHANGED THE RELATIONSHIP WITH THE CUSTOMER
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Data is the raw material of the modern
service economy. To remain competitive,
companies need to:
• Extract data from their operations
• Refine data into insight
• Deliver the insight to where it matters
DATA IS THE NEW OIL
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OUR AIM – HELPING RETAILERS EMBRACE SHOPPER CENTRIC RETAILING
LEVERAGE
YOUR SUPPLIERS
SHAPE THE
PERSONAL
EXPERIENCE
SHOPPER
SEGMENTATION &
STRATEGY
SHAPE THE
STORE
EXPERIENCE
MANAGE
YOUR MEDIA
SHOPPER DATA
SHOPPER
INSIGHT
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OUR OFFERING
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Aimia’s retail data analytics reporting
system
---
Retailer Transactional Data
+
Customer Data associated with a
Loyalty Programme
SELF SERVE
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TRANSACTIONAL
DATA
SHOPPER
INSIGHT
CUSTOMER
DATA
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PROFILING
• Focus on key
customers
• Provide broad
product offer for
all customer
segments
• Profile
customers based
on geography,
lifestage, and
other segments
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CROSS SHOPPING
• Where to place
product in store
• What to group
into multi-buy
promotions
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PRODUCT ASSOCIATION
• Build bespoke
segmentations
based on product
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REPEAT PURCHASE
• Determine
product loyalty by
customer groups
• Who are the
biggest spenders
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SELF SERVE IN ACTION
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OUR USPS
Data Volumes – 100% of transactional data over 2
years
Granular – lowest level data for maximum flexibility of query
Fast – more than 50 times faster than competitors
(average run time of 1 ½ minutes)
Actionable – for business users, not just analysts, with an easy to use front-end
Scalable – Can handle 100s of reports per hour with an architecture that supports easy growth
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THE SECRET SAUCE
IN MEMORY ANALYTICS
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THE BUSINESS BENEFIT
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IN SUMMARY
Retailer:
– Allows them to target the right products at the right prices to the right customer, and encourage them to spend a little more.
– Tap the value of their data by putting an easy to use, actionable insight tool over the top of it and marketing that insight back to it’s supplier community.
Supplier:
– Allows CPG companies to make significant improvements in managing marketing promotions and campaigns, product launches, supply chains, and product availability.
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WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120M HOUSEHOLDS
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THANK YOU