Monetisation IoT through true life cases
-
Upload
delaware-consulting-belux -
Category
Technology
-
view
48 -
download
0
Transcript of Monetisation IoT through true life cases
![Page 1: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/1.jpg)
INTERNET OF THINGS
Monetisation IoT through true life cases
Bruno Mommens
![Page 2: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/2.jpg)
![Page 3: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/3.jpg)
Definition
The Internet of Things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.
![Page 4: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/4.jpg)
![Page 5: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/5.jpg)
![Page 6: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/6.jpg)
Sensors get more and more compact, sophisticated
with integrated logic.
![Page 7: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/7.jpg)
µprocessors get cheap & powerful. Fast
prototyping.
![Page 8: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/8.jpg)
IoT platforms are installed by all major players
Azure by Microsoft,HCP by SAP, AWS by Amazon GCP by
Google, HP IoT Platform, …
![Page 9: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/9.jpg)
Connectivity
Wifi, BlueTooth, 3G/4G(+)/(5G), GPRS, Lora, Sigfox, Nb-
IoT
![Page 10: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/10.jpg)
High level of standardization
High computing power and storage
![Page 11: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/11.jpg)
High level of standardization
High computing power and storage
User Experience
![Page 12: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/12.jpg)
![Page 13: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/13.jpg)
![Page 14: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/14.jpg)
In addition we notice…
![Page 15: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/15.jpg)
Disruptive decade
Disruptive decade
![Page 16: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/16.jpg)
Vision - ÜbereCommerce vs
Retail shopping
![Page 17: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/17.jpg)
Vision - Über
![Page 18: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/18.jpg)
Blockbuster ignores streaming
![Page 19: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/19.jpg)
2008: 1 App2015: 80 million reservations
![Page 20: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/20.jpg)
![Page 21: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/21.jpg)
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
Customer
Monetization model
![Page 22: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/22.jpg)
How to monetize?
Philips Hue App IFTT
![Page 23: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/23.jpg)
How to monetize?
Google Nest App Increased product range Data
![Page 24: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/24.jpg)
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
![Page 25: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/25.jpg)
How to monetize?
![Page 26: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/26.jpg)
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
![Page 27: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/27.jpg)
How to monetize?
![Page 28: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/28.jpg)
How to monetize?
Google Nest Data
![Page 29: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/29.jpg)
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
DataRevenue
![Page 30: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/30.jpg)
How to monetize?
Google Nest Data
![Page 31: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/31.jpg)
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
DataRevenue
EcosystemBuilding
![Page 32: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/32.jpg)
![Page 33: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/33.jpg)
Pay-For-Results
![Page 34: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/34.jpg)
![Page 35: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/35.jpg)
Subscriptions
![Page 36: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/36.jpg)
Pay-as-you-go orNew business model. e.g. Samsung, Panasonic
![Page 37: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/37.jpg)
Pay-as-you-go pay-per-m³ compressed air
![Page 38: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/38.jpg)
Hamburg PortIoT – SAP connected logisticsConnecting the unconnected…
![Page 39: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/39.jpg)
Endless re-combinations through Big Data and analytics
![Page 40: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/40.jpg)
Endless re-combinations through Big Data and analytics
![Page 41: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/41.jpg)
Endless re-combinations through Big Data and analytics
![Page 42: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/42.jpg)
Endless re-combinations through Big Data and analytics
![Page 43: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/43.jpg)
Endless re-combinations through Big Data and analytics
![Page 44: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/44.jpg)
Endless re-combinations through Big Data and analytics
Process visualization and optimizationSmart energy
![Page 45: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/45.jpg)
Process visualization and optimization
![Page 47: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/47.jpg)
![Page 48: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/48.jpg)
![Page 49: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/49.jpg)
BeaconsHeatmaps
![Page 50: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/50.jpg)
Smart Warehouse
![Page 51: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/51.jpg)
![Page 52: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/52.jpg)
![Page 53: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/53.jpg)
DronesStock validation
![Page 54: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/54.jpg)
Tracking & tracingof Assets via LoRa/Sigfox
![Page 55: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/55.jpg)
Cold Chain on transport
![Page 56: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/56.jpg)
Finally….
![Page 58: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/58.jpg)
Design Thinking work shops
![Page 59: Monetisation IoT through true life cases](https://reader031.fdocuments.net/reader031/viewer/2022013013/589fc08f1a28ab91398b4e47/html5/thumbnails/59.jpg)
Q&A